Top Ads on Impact Theory

Impact Theory Background Introduction:

Facebook is the overlord of social media, and its monthly active users have exceeded 2 billion. In addition, Facebook’s advertising system is developed, whether it is B2B or B2C advertisers, both can get huge benefits on Facebook.

Impact Theory has been advertising and marketing on Facebook for many years. And Impact Theory has placed 53 of ads on the Facebook platform in the last month. In the past few years,Impact Theory has created thousands of ads on Facebook and completed multiple A / B tests. But do you really know what your most successful Facebook ads are? Now I use a spy tool to check.

BigSpy is the best social media ad spy tool. Searching for Impact Theory on BigSpy, we can see that these ads have gained a lot of likes. Now, BigSpy generates a detailed Top ad analysis report for Impact Theory. BigSpy decomposes the data of ads, view the performance of a single ad, and analyzes the Top 3 ads with the best performance from Impact Theory.


1.Impact Theory Top 3 Ads Basic Understanding

   top1  top2  top3
Name  Impact Theory  Impact Theory  Impact Theory
Page Categories  TV Show  TV Show  TV Show
Marketing Objectives Other  Other  Other
ECommerce Softwares  wordpress  wordpress  wordpress

Impact Theory Marketing Objectives Analysis: 

Impact Theory has been operating in TV Show for many years. The marketing objectives it uses most when placing Facebook ads are Other, Other, and Other.

Different campaign objectives bring completely different conversion effects. For example, Page Post Engagement can bring more users who like posts at a lower cost. Website Conversion brings accurate customers with conversions, but the ad costs are relatively high. Impact Theory best marketing campaign objective at present is Other. Advertisements mainly choose the appropriate marketing objectives according to different ad purposes.

2.Impact Theory Top 3 Ads Content Display

We all know that Facebook ’s advertising policy is strict, and every ad that goes online needs to be reviewed. What kind of advertising copy is in compliance? What kind of advertising copy is welcomed by users?

  top1 top2 top3
Ad Headline  Join the Over 25,000 People That Have Already Signed Up for Mindset 101  Join the Over 25,000 People That Have Already Signed Up for Mindset 101 Use Code: ITU10 for 10% Off Today! 
Ad Copy Text  What if I told you that no matter how much uncertainty is around you right now, creating the life yo...  What if I told you that no matter how much uncertainty is around you right now, creating the life yo...  Periods of great uncertainty like we’re going through right now cause massive fear and anxiety in ...
Link Description  N/A  N/A  Let's Get to Work On Getting Better At Something Meaningful.⁣⁣⁣
Website Link
Text Word Count 540  540  998
Like 1661  751  169

Impact Theory Top 1 Ad Content Analysis:

Ad title: Text is an extension of the creative. Impact Theory Top 1 ads got 1661 likes. Impact Theory uses a sentence with the finishing touch title: “Join the Over 25,000 People That Have Already Signed Up for Mindset 101”, point out the main purpose, and sublimate the theme of the advertisement. The power of a sentence is endless.

The text is a supplement to the headline. Impact Theory shared 540 words describing Top 1 ad. In addition, the use of emojis in the text can shorten the distance to the user.

Call-to-Action can promote user’s click behavior and bring the most direct conversion. Currently, the CTA of Top 1 ad is SIGN_UP.

The main role of the creative is to attract users, and the ad copy is the key factor for conversion. Impact Theory should continue to optimize the ad content.

3.Impact Theory Top 3 Ads Creative Selection

   top1  top2  top3
Creative Type   Video  Video  Image
Ad Time   2020-05-29-2020-06-20  2020-06-03-2020-06-19  2020-04-30-2020-06-18
Landing Page Link

The principle of less is more appropriate for the selection of creatives. In just a few seconds to attract users’ attention, and let users understand the function of your product, these ads produced by Impact Theory are successful.

Impact Theory Creative Analysis: 

Impact Theory placed a Video ad in 2020-05-29-2020-06-20, and got 1661 likes. The size and type of creatives used in different ad positions are different. But using beautiful colors can attract users faster.

4.Impact Theory Top 3 Ads Audience Analysis:

   top1  top2  top3
Country  Morocco  Morocco,Mauritius,Iraq  Egypt
Language  English  English  English

Different audiences have different demands. Before publishing an ad, you have to ask yourself, do you really know who is your target audience?

Today’s advertising is increasingly pursuing personalization. If you can’t make exquisite advertisements, you must know your audience and attract the most accurate traffic.

Impact Theory has the best conversion in Morocco, and can advertise more in Morocco in the future.

In addition, BigSpy can also target the detailed audience of advertisements, including the age distribution, gender ratio, and country of the audience. You can also use BigSpy to track competitors’ audiences.

5.Impact Theory Top 3 Ads Performance Display

   top1  top2  top3
Ad Time  2020-05-29-2020-06-20  2020-06-03-2020-06-19  2020-04-30-2020-06-18
During  23 days  17 days 50 days 
Like  1661  751  169
Share  554  231  10
Comment  26  18  3

Advertising effectiveness is a direct manifestation of advertising. Impact Theory ‘s Top 1 ad received 1661 likes, 554 shares, 26 comments in just 23 days.

Summary: Every detail of the advertisement is important. Actually, several important factors that affect the effectiveness of ads are ad creativity, ad copy, ad audience, and ad costs. Now BigSpy generates a top ads report for Impact Theory, helping Impact Theory to grasp the ad data more clearly.