Top Ads on Immoweb

Immoweb Background Introduction:

www.immoweb.be | Sinds 1996 dé website voor vastgoedzoekertjes - Depuis 1996, le site de petites annonces immobilières | Since 1996 the website for real estate properties

Facebook is the overlord of social media, and its monthly active users have exceeded 2 billion. In addition, Facebook’s advertising system is developed, whether it is B2B or B2C advertisers, both can get huge benefits on Facebook.

Immoweb has been advertising and marketing on Facebook for many years. And Immoweb has placed 326 of ads on the Facebook platform in the last month. In the past few years,Immoweb has created thousands of ads on Facebook and completed multiple A / B tests. But do you really know what your most successful Facebook ads are? Now I use a spy tool to check.

BigSpy is the best social media ad spy tool. Searching for Immoweb on BigSpy, we can see that these ads have gained a lot of likes. Now, BigSpy generates a detailed Top ad analysis report for Immoweb. BigSpy decomposes the data of ads, view the performance of a single ad, and analyzes the Top 3 ads with the best performance from Immoweb.

BigSpy

1.Immoweb Top 3 Ads Basic Understanding

   top1  top2  top3
Name  Immoweb  Immoweb  Immoweb
Page Categories  Real Estate  Real Estate  Other
Marketing Objectives Other  Other  Other
ECommerce Softwares  N/A  N/A  N/A

Immoweb Marketing Objectives Analysis: 

Immoweb has been operating in Real Estate for many years. The marketing objectives it uses most when placing Facebook ads are Other, Other, and Other.

Different campaign objectives bring completely different conversion effects. For example, Page Post Engagement can bring more users who like posts at a lower cost. Website Conversion brings accurate customers with conversions, but the ad costs are relatively high. Immoweb best marketing campaign objective at present is Other. Advertisements mainly choose the appropriate marketing objectives according to different ad purposes.

2.Immoweb Top 3 Ads Content Display

We all know that Facebook ’s advertising policy is strict, and every ad that goes online needs to be reviewed. What kind of advertising copy is in compliance? What kind of advertising copy is welcomed by users?

  top1 top2 top3
Ad Headline  Estimez-le gratuitement  Facile et gratuit Île - luxury rental lofts 
Ad Copy Text  Votre bien en région bruxelloise ? Calculez en quelques clics combien il vaut aujourd'hui !  Votre bien en région bruxelloise ? Calculez en quelques clics combien il vaut aujourd'hui !  Ben jij op zoek naar een plek om tot rust te komen en even aan de drukte van de stad te ontsnappen? ...
Link Description  Combien vaut votre bien ?  Combien vaut votre bien ?  N/A
Website Link  estimation.immoweb.be  estimation.immoweb.be  www.immoweb.be
CTA  LEARN_MORE  LEARN_MORE  LEARN_MORE
Text Word Count 92  92  230
Like 0  10  4

Immoweb Top 1 Ad Content Analysis:

Ad title: Text is an extension of the creative. Immoweb Top 1 ads got 0 likes. Immoweb uses a sentence with the finishing touch title: “Estimez-le gratuitement”, point out the main purpose, and sublimate the theme of the advertisement. The power of a sentence is endless.

The text is a supplement to the headline. Immoweb shared 92 words describing Top 1 ad. In addition, the use of emojis in the text can shorten the distance to the user.

Call-to-Action can promote user’s click behavior and bring the most direct conversion. Currently, the CTA of Top 1 ad is LEARN_MORE.

The main role of the creative is to attract users, and the ad copy is the key factor for conversion. Immoweb should continue to optimize the ad content.

3.Immoweb Top 3 Ads Creative Selection

   top1  top2  top3
Creative Type   Video  Image  Carousel
Ad Time   2020-06-03-2020-06-17  2020-06-03-2020-06-12  2020-06-02-2020-06-04
Landing Page Link  https://estimation.immoweb.be/estimation-immobiliere/seg1?utm_source=facebook&utm_medium=social-paid&utm_campaign=Semetis+-+Seller+Leads+-+Traffic+-+Brussels&utm_content=Static+-+DCO+-+FR&utm_term=Seller+Leads+-+Interests+-+DCO+-+FR  https://estimation.immoweb.be/estimation-immobiliere/seg1   https://www.immoweb.be/nl/zoekertje/appartement/te-huur/antwerpen/2000/8532104?searchId=5ed61ef6f10d5

The principle of less is more appropriate for the selection of creatives. In just a few seconds to attract users’ attention, and let users understand the function of your product, these ads produced by Immoweb are successful.

Immoweb Creative Analysis: 

Immoweb placed a Video ad in 2020-06-03-2020-06-17, and got 0 likes. The size and type of creatives used in different ad positions are different. But using beautiful colors can attract users faster.

4.Immoweb Top 3 Ads Audience Analysis:

   top1  top2  top3
Country  Belgium  Belgium  Lithuania
Language  Dutch  Dutch  Romanian

Different audiences have different demands. Before publishing an ad, you have to ask yourself, do you really know who is your target audience?

Today’s advertising is increasingly pursuing personalization. If you can’t make exquisite advertisements, you must know your audience and attract the most accurate traffic.

Immoweb has the best conversion in Belgium, and can advertise more in Belgium in the future.

In addition, BigSpy can also target the detailed audience of advertisements, including the age distribution, gender ratio, and country of the audience. You can also use BigSpy to track competitors’ audiences.

5.Immoweb Top 3 Ads Performance Display

   top1  top2  top3
Ad Time  2020-06-03-2020-06-17  2020-06-03-2020-06-12  2020-06-02-2020-06-04
During  15 days  10 days 3 days 
Like  0  10  4
Share  0  0  0
Comment  0  0  0

Advertising effectiveness is a direct manifestation of advertising. Immoweb ‘s Top 1 ad received 0 likes, 0 shares, 0 comments in just 15 days.

Summary: Every detail of the advertisement is important. Actually, several important factors that affect the effectiveness of ads are ad creativity, ad copy, ad audience, and ad costs. Now BigSpy generates a top ads report for Immoweb, helping Immoweb to grasp the ad data more clearly.