Top Ads on Imepac

Imepac Background Introduction:

Construindo conhecimento. Transformando vidas.

Facebook is the overlord of social media, and its monthly active users have exceeded 2 billion. In addition, Facebook’s advertising system is developed, whether it is B2B or B2C advertisers, both can get huge benefits on Facebook.

Imepac has been advertising and marketing on Facebook for many years. And Imepac has placed 22 of ads on the Facebook platform in the last month. In the past few years,Imepac has created thousands of ads on Facebook and completed multiple A / B tests. But do you really know what your most successful Facebook ads are? Now I use a spy tool to check.

BigSpy is the best social media ad spy tool. Searching for Imepac on BigSpy, we can see that these ads have gained a lot of likes. Now, BigSpy generates a detailed Top ad analysis report for Imepac. BigSpy decomposes the data of ads, view the performance of a single ad, and analyzes the Top 3 ads with the best performance from Imepac.

BigSpy

1.Imepac Top 3 Ads Basic Understanding

   top1  top2  top3
Name  Imepac  Imepac  Imepac
Page Categories  Medical School  Medical School  Medical School
Marketing Objectives Other  Other  Other
ECommerce Softwares  N/A  wordpress  wordpress

Imepac Marketing Objectives Analysis: 

Imepac has been operating in Medical School for many years. The marketing objectives it uses most when placing Facebook ads are Other, Other, and Other.

Different campaign objectives bring completely different conversion effects. For example, Page Post Engagement can bring more users who like posts at a lower cost. Website Conversion brings accurate customers with conversions, but the ad costs are relatively high. Imepac best marketing campaign objective at present is Other. Advertisements mainly choose the appropriate marketing objectives according to different ad purposes.

2.Imepac Top 3 Ads Content Display

We all know that Facebook ’s advertising policy is strict, and every ad that goes online needs to be reviewed. What kind of advertising copy is in compliance? What kind of advertising copy is welcomed by users?

  top1 top2 top3
Ad Headline  Programa de Bolsas Santander - IMEPAC  Inscreva-se no Vestibular de Medicina IMEPAC INSCREVA-SE AGORA MESMO NO VESTIBULAR DE MEDICINA 
Ad Copy Text  O que já era acessível ficou ainda melhor! Nossa parceria com o Programa de Bolsas do Santander va...  Nossa vocação é transformar vidas, e a sua? Se o seu sonho é salvar vidas e cuidar das pessoas, ...  Orgulho de fazer parte da Zumbizeira! O vice-presidente da Associação Atlética Carivan Cordeiro -...
Link Description  N/A  A maior de Minas está te chamando! Vestibular de medicina IMEPAC 2019/2. Prova em Araguari, 28/04. Cadastre-se para fazer a prova. Lembre-se de ler o edital  N/A
Website Link  becas-santander.com  materiais.imepac.edu.br  materiais.imepac.edu.br
CTA  LEARN_MORE  SIGN_UP  LEARN_MORE
Text Word Count 619  309  438
Like 30  3  80

Imepac Top 1 Ad Content Analysis:

Ad title: Text is an extension of the creative. Imepac Top 1 ads got 30 likes. Imepac uses a sentence with the finishing touch title: “Programa de Bolsas Santander - IMEPAC”, point out the main purpose, and sublimate the theme of the advertisement. The power of a sentence is endless.

The text is a supplement to the headline. Imepac shared 619 words describing Top 1 ad. In addition, the use of emojis in the text can shorten the distance to the user.

Call-to-Action can promote user’s click behavior and bring the most direct conversion. Currently, the CTA of Top 1 ad is LEARN_MORE.

The main role of the creative is to attract users, and the ad copy is the key factor for conversion. Imepac should continue to optimize the ad content.

3.Imepac Top 3 Ads Creative Selection

   top1  top2  top3
Creative Type   Carousel  Image  Video
Ad Time   2020-03-20-2020-03-21  2019-04-03-2019-04-24  2019-04-24-2019-04-24
Landing Page Link  https://www.becas-santander.com/  https://materiais.imepac.edu.br/vestibular-de-medicina   https://materiais.imepac.edu.br/vestibular-de-medicina

The principle of less is more appropriate for the selection of creatives. In just a few seconds to attract users’ attention, and let users understand the function of your product, these ads produced by Imepac are successful.

Imepac Creative Analysis: 

Imepac placed a Carousel ad in 2020-03-20-2020-03-21, and got 30 likes. The size and type of creatives used in different ad positions are different. But using beautiful colors can attract users faster.

4.Imepac Top 3 Ads Audience Analysis:

   top1  top2  top3
Country  N/A  Brazil  Brazil
Language  Portuguese  Portuguese  Portuguese

Different audiences have different demands. Before publishing an ad, you have to ask yourself, do you really know who is your target audience?

Today’s advertising is increasingly pursuing personalization. If you can’t make exquisite advertisements, you must know your audience and attract the most accurate traffic.

Imepac has the best conversion in N/A, and can advertise more in N/A in the future.

In addition, BigSpy can also target the detailed audience of advertisements, including the age distribution, gender ratio, and country of the audience. You can also use BigSpy to track competitors’ audiences.

5.Imepac Top 3 Ads Performance Display

   top1  top2  top3
Ad Time  2020-03-20-2020-03-21  2019-04-03-2019-04-24  2019-04-24-2019-04-24
During  2 days  22 days 1 days 
Like  30  3  80
Share  12  2  14
Comment  1  0  2

Advertising effectiveness is a direct manifestation of advertising. Imepac ‘s Top 1 ad received 30 likes, 12 shares, 1 comments in just 2 days.

Summary: Every detail of the advertisement is important. Actually, several important factors that affect the effectiveness of ads are ad creativity, ad copy, ad audience, and ad costs. Now BigSpy generates a top ads report for Imepac, helping Imepac to grasp the ad data more clearly.