Top Ads on Illinois Department of Public Health (IDPH)

Illinois Department of Public Health (IDPH) Background Introduction:

IDPH's vision is that communities of Illinois will achieve and maintain optimal health and safety.

Facebook is the overlord of social media, and its monthly active users have exceeded 2 billion. In addition, Facebook’s advertising system is developed, whether it is B2B or B2C advertisers, both can get huge benefits on Facebook.

Illinois Department of Public Health (IDPH) has been advertising and marketing on Facebook for many years. And Illinois Department of Public Health (IDPH) has placed 34 of ads on the Facebook platform in the last month. In the past few years,Illinois Department of Public Health (IDPH) has created thousands of ads on Facebook and completed multiple A / B tests. But do you really know what your most successful Facebook ads are? Now I use a spy tool to check.

BigSpy is the best social media ad spy tool. Searching for Illinois Department of Public Health (IDPH) on BigSpy, we can see that these ads have gained a lot of likes. Now, BigSpy generates a detailed Top ad analysis report for Illinois Department of Public Health (IDPH). BigSpy decomposes the data of ads, view the performance of a single ad, and analyzes the Top 3 ads with the best performance from Illinois Department of Public Health (IDPH).

BigSpy

1.Illinois Department of Public Health (IDPH) Top 3 Ads Basic Understanding

   top1  top2  top3
Name  Illinois Department of Public Health (IDPH)  Illinois Department of Public Health (IDPH)  Illinois Department of Public Health (IDPH)
Page Categories  Public Service  Public Service  Public Service
Marketing Objectives Other  Other  Other
ECommerce Softwares  N/A  N/A  N/A

Illinois Department of Public Health (IDPH) Marketing Objectives Analysis: 

Illinois Department of Public Health (IDPH) has been operating in Public Service for many years. The marketing objectives it uses most when placing Facebook ads are Other, Other, and Other.

Different campaign objectives bring completely different conversion effects. For example, Page Post Engagement can bring more users who like posts at a lower cost. Website Conversion brings accurate customers with conversions, but the ad costs are relatively high. Illinois Department of Public Health (IDPH) best marketing campaign objective at present is Other. Advertisements mainly choose the appropriate marketing objectives according to different ad purposes.

2.Illinois Department of Public Health (IDPH) Top 3 Ads Content Display

We all know that Facebook ’s advertising policy is strict, and every ad that goes online needs to be reviewed. What kind of advertising copy is in compliance? What kind of advertising copy is welcomed by users?

  top1 top2 top3
Ad Headline  Illinois Department of Public Health (IDPH)  Illinois Department of Public Health (IDPH) Illinois Department of Public Health (IDPH) 
Ad Copy Text  Even if you or your friends don’t have COVID-19 symptoms, you could be carrying it—and if you ga...  Be the hero your friends, family, neighborhood and community are looking for. Stay home. Save lives....  Taking precautions isn’t just to protect you—it’s to protect the people most at risk. Keep six...
Link Description  N/A  N/A  N/A
Website Link  coronavirus.illinois.gov  coronavirus.illinois.gov  coronavirus.illinois.gov
CTA  LEARN_MORE  LEARN_MORE  LEARN_MORE
Text Word Count 206  115  161
Like 210  107  407

Illinois Department of Public Health (IDPH) Top 1 Ad Content Analysis:

Ad title: Text is an extension of the creative. Illinois Department of Public Health (IDPH) Top 1 ads got 210 likes. Illinois Department of Public Health (IDPH) uses a sentence with the finishing touch title: “Illinois Department of Public Health (IDPH)”, point out the main purpose, and sublimate the theme of the advertisement. The power of a sentence is endless.

The text is a supplement to the headline. Illinois Department of Public Health (IDPH) shared 206 words describing Top 1 ad. In addition, the use of emojis in the text can shorten the distance to the user.

Call-to-Action can promote user’s click behavior and bring the most direct conversion. Currently, the CTA of Top 1 ad is LEARN_MORE.

The main role of the creative is to attract users, and the ad copy is the key factor for conversion. Illinois Department of Public Health (IDPH) should continue to optimize the ad content.

3.Illinois Department of Public Health (IDPH) Top 3 Ads Creative Selection

   top1  top2  top3
Creative Type   Video  Video  Video
Ad Time   2020-05-21-2020-06-11  2020-05-21-2020-06-10  2020-05-21-2020-06-10
Landing Page Link  https://coronavirus.illinois.gov/s/  https://coronavirus.illinois.gov/s/   https://coronavirus.illinois.gov/s/

The principle of less is more appropriate for the selection of creatives. In just a few seconds to attract users’ attention, and let users understand the function of your product, these ads produced by Illinois Department of Public Health (IDPH) are successful.

Illinois Department of Public Health (IDPH) Creative Analysis: 

Illinois Department of Public Health (IDPH) placed a Video ad in 2020-05-21-2020-06-11, and got 210 likes. The size and type of creatives used in different ad positions are different. But using beautiful colors can attract users faster.

4.Illinois Department of Public Health (IDPH) Top 3 Ads Audience Analysis:

   top1  top2  top3
Country  Lithuania,Philippines,United States  Macedonia,Bangladesh,Algeria...  India,Bosnia Hercegovina,Egypt...
Language  English  English  English

Different audiences have different demands. Before publishing an ad, you have to ask yourself, do you really know who is your target audience?

Today’s advertising is increasingly pursuing personalization. If you can’t make exquisite advertisements, you must know your audience and attract the most accurate traffic.

Illinois Department of Public Health (IDPH) has the best conversion in Lithuania,Philippines,United States, and can advertise more in Lithuania,Philippines,United States in the future.

In addition, BigSpy can also target the detailed audience of advertisements, including the age distribution, gender ratio, and country of the audience. You can also use BigSpy to track competitors’ audiences.

5.Illinois Department of Public Health (IDPH) Top 3 Ads Performance Display

   top1  top2  top3
Ad Time  2020-05-21-2020-06-11  2020-05-21-2020-06-10  2020-05-21-2020-06-10
During  22 days  21 days 21 days 
Like  210  107  407
Share  79  16  123
Comment  60  38  226

Advertising effectiveness is a direct manifestation of advertising. Illinois Department of Public Health (IDPH) ‘s Top 1 ad received 210 likes, 79 shares, 60 comments in just 22 days.

Summary: Every detail of the advertisement is important. Actually, several important factors that affect the effectiveness of ads are ad creativity, ad copy, ad audience, and ad costs. Now BigSpy generates a top ads report for Illinois Department of Public Health (IDPH), helping Illinois Department of Public Health (IDPH) to grasp the ad data more clearly.