Top Ads on Il Sole 24 ORE
Il Sole 24 ORE Background Introduction:
Notizie, appuntamenti e approfondimenti in tempo reale tra i più rilevanti selezionati per te dal sito www.ilsole24ore.com
Facebook is the overlord of social media, and its monthly active users have exceeded 2 billion. In addition, Facebook’s advertising system is developed, whether it is B2B or B2C advertisers, both can get huge benefits on Facebook.
Il Sole 24 ORE has been advertising and marketing on Facebook for many years. And Il Sole 24 ORE has placed 149 of ads on the Facebook platform in the last month. In the past few years,Il Sole 24 ORE has created thousands of ads on Facebook and completed multiple A / B tests. But do you really know what your most successful Facebook ads are? Now I use a spy tool to check.
BigSpy is the best social media ad spy tool. Searching for Il Sole 24 ORE on BigSpy, we can see that these ads have gained a lot of likes. Now, BigSpy generates a detailed Top ad analysis report for Il Sole 24 ORE. BigSpy decomposes the data of ads, view the performance of a single ad, and analyzes the Top 3 ads with the best performance from Il Sole 24 ORE.
1.Il Sole 24 ORE Top 3 Ads Basic Understanding
|Name||Il Sole 24 ORE||Il Sole 24 ORE||Il Sole 24 ORE|
|Page Categories||Newspaper||Seafood Restaurant||Newspaper|
Il Sole 24 ORE Marketing Objectives Analysis:
Il Sole 24 ORE has been operating in Newspaper for many years. The marketing objectives it uses most when placing Facebook ads are Other, Other, and Other.
Different campaign objectives bring completely different conversion effects. For example, Page Post Engagement can bring more users who like posts at a lower cost. Website Conversion brings accurate customers with conversions, but the ad costs are relatively high. Il Sole 24 ORE best marketing campaign objective at present is Other. Advertisements mainly choose the appropriate marketing objectives according to different ad purposes.
2.Il Sole 24 ORE Top 3 Ads Content Display
We all know that Facebook ’s advertising policy is strict, and every ad that goes online needs to be reviewed. What kind of advertising copy is in compliance? What kind of advertising copy is welcomed by users?
|Ad Headline||Unlock, ripartire in sicurezza||Coperto sottovuoto al ristorante a prova di Covid-19||Iscriviti all'evento!|
|Ad Copy Text||Creato per #VodafoneBusiness Tecnologia e design comportamentale possono lavorare insieme per lascia...||Si parla di noi su Il Sole 24 ORE. #fishinglab #montecatiniterme||Partecipa all'evento gratuito organizzato dal Sole 24 ORE, verranno discusse le azioni da mettere in...|
|Link Description||N/A||N/A||Food & Made in Italy|
|Text Word Count||143||65||158|
Il Sole 24 ORE Top 1 Ad Content Analysis：
Ad title: Text is an extension of the creative. Il Sole 24 ORE Top 1 ads got 99 likes. Il Sole 24 ORE uses a sentence with the finishing touch title: “Unlock, ripartire in sicurezza”, point out the main purpose, and sublimate the theme of the advertisement. The power of a sentence is endless.
The text is a supplement to the headline. Il Sole 24 ORE shared 143 words describing Top 1 ad. In addition, the use of emojis in the text can shorten the distance to the user.
Call-to-Action can promote user’s click behavior and bring the most direct conversion. Currently, the CTA of Top 1 ad is LEARN_MORE.
The main role of the creative is to attract users, and the ad copy is the key factor for conversion. Il Sole 24 ORE should continue to optimize the ad content.
3.Il Sole 24 ORE Top 3 Ads Creative Selection
|Landing Page Link||https://vodafonebusinesslab.ilsole24ore.com/?utm_source=facebook&utm_medium=cpc&utm_campaign=amplify_vodafone_post1||https://www.ilsole24ore.com/art/coperto-sottovuoto-ristorante-prova-covid-19-ADugKwW?utm_term=Autofeed&utm_medium=FBSole24Ore&utm_source=Facebook||https://eventi.ilsole24ore.com/food-summit/?camp=fl&utm_source=facebook&utm_medium=cpc&utm_campaign=Evento_food_tgprofessionale&fbclid=IwAR2CQ9IXa_wHAMhwLnrFutq_F0cEeF4vF_jryfUJuefcYPfUD7_AMljjT4s|
The principle of less is more appropriate for the selection of creatives. In just a few seconds to attract users’ attention, and let users understand the function of your product, these ads produced by Il Sole 24 ORE are successful.
Il Sole 24 ORE Creative Analysis:
Il Sole 24 ORE placed a Video ad in 2020-06-15-2020-06-17, and got 99 likes. The size and type of creatives used in different ad positions are different. But using beautiful colors can attract users faster.
4.Il Sole 24 ORE Top 3 Ads Audience Analysis:
Different audiences have different demands. Before publishing an ad, you have to ask yourself, do you really know who is your target audience?
Today’s advertising is increasingly pursuing personalization. If you can’t make exquisite advertisements, you must know your audience and attract the most accurate traffic.
Il Sole 24 ORE has the best conversion in Georgia, and can advertise more in Georgia in the future.
In addition, BigSpy can also target the detailed audience of advertisements, including the age distribution, gender ratio, and country of the audience. You can also use BigSpy to track competitors’ audiences.
5.Il Sole 24 ORE Top 3 Ads Performance Display
|During||3 days||7 days||4 days|
Advertising effectiveness is a direct manifestation of advertising. Il Sole 24 ORE ‘s Top 1 ad received 99 likes, 10 shares, 5 comments in just 3 days.
Summary: Every detail of the advertisement is important. Actually, several important factors that affect the effectiveness of ads are ad creativity, ad copy, ad audience, and ad costs. Now BigSpy generates a top ads report for Il Sole 24 ORE, helping Il Sole 24 ORE to grasp the ad data more clearly.