Top Ads on Ikon Pass

Ikon Pass Background Introduction:

Adventure Runs Deep with the Ikon Pass.

Facebook is the overlord of social media, and its monthly active users have exceeded 2 billion. In addition, Facebook’s advertising system is developed, whether it is B2B or B2C advertisers, both can get huge benefits on Facebook.

Ikon Pass has been advertising and marketing on Facebook for many years. And Ikon Pass has placed 69 of ads on the Facebook platform in the last month. In the past few years,Ikon Pass has created thousands of ads on Facebook and completed multiple A / B tests. But do you really know what your most successful Facebook ads are? Now I use a spy tool to check.

BigSpy is the best social media ad spy tool. Searching for Ikon Pass on BigSpy, we can see that these ads have gained a lot of likes. Now, BigSpy generates a detailed Top ad analysis report for Ikon Pass. BigSpy decomposes the data of ads, view the performance of a single ad, and analyzes the Top 3 ads with the best performance from Ikon Pass.

BigSpy

1.Ikon Pass Top 3 Ads Basic Understanding

   top1  top2  top3
Name  Ikon Pass  Ikon Pass  Ikon Pass
Page Categories  Product/Service  Product/Service  Product/Service
Marketing Objectives Other  Other  Other
ECommerce Softwares  N/A  N/A  N/A

Ikon Pass Marketing Objectives Analysis: 

Ikon Pass has been operating in Product/Service for many years. The marketing objectives it uses most when placing Facebook ads are Other, Other, and Other.

Different campaign objectives bring completely different conversion effects. For example, Page Post Engagement can bring more users who like posts at a lower cost. Website Conversion brings accurate customers with conversions, but the ad costs are relatively high. Ikon Pass best marketing campaign objective at present is Other. Advertisements mainly choose the appropriate marketing objectives according to different ad purposes.

2.Ikon Pass Top 3 Ads Content Display

We all know that Facebook ’s advertising policy is strict, and every ad that goes online needs to be reviewed. What kind of advertising copy is in compliance? What kind of advertising copy is welcomed by users?

  top1 top2 top3
Ad Headline  Prices go up June 17  Prices go up June 17 Prices go up June 17 
Ad Copy Text  Send it before June 17 for the lowest price of the year & purchase with the confidence of newly expa...  It’s the last day to land the lowest price of the year. Lock in next winter with a $199 down paym...  Send it before June 17 for the lowest price of the year & purchase with the confidence of newly expa...
Link Description  Get Started with $199 Down.  Send It.  Get Started with $199 Down.
Website Link  www.ikonpass.com  www.ikonpass.com  www.ikonpass.com
CTA  SHOP_NOW  SHOP_NOW  SHOP_NOW
Text Word Count 125  204  125
Like 54  0  29

Ikon Pass Top 1 Ad Content Analysis:

Ad title: Text is an extension of the creative. Ikon Pass Top 1 ads got 54 likes. Ikon Pass uses a sentence with the finishing touch title: “Prices go up June 17”, point out the main purpose, and sublimate the theme of the advertisement. The power of a sentence is endless.

The text is a supplement to the headline. Ikon Pass shared 125 words describing Top 1 ad. In addition, the use of emojis in the text can shorten the distance to the user.

Call-to-Action can promote user’s click behavior and bring the most direct conversion. Currently, the CTA of Top 1 ad is SHOP_NOW.

The main role of the creative is to attract users, and the ad copy is the key factor for conversion. Ikon Pass should continue to optimize the ad content.

3.Ikon Pass Top 3 Ads Creative Selection

   top1  top2  top3
Creative Type   Video  Video  Video
Ad Time   2020-06-08-2020-06-16  2020-06-15-2020-06-16  2020-06-08-2020-06-13
Landing Page Link  https://www.ikonpass.com/?utm_source=facebook&utm_medium=paidsocial&utm_content=aa%7B%7Badset.id%7D%7D-cc%7B%7Bad.id%7D%7D&utm_campaign=%7B%7Bcampaign.name%7D%7D  https://www.ikonpass.com/?utm_source=facebook&utm_medium=paidsocial&utm_content=aa%7B%7Badset.id%7D%7D-cc%7B%7Bad.id%7D%7D&utm_campaign=%7B%7Bcampaign.name%7D%7D   https://www.ikonpass.com/en/shop-passes?utm_source=facebook&utm_medium=paidsocial&utm_content=aa23844942528220491-cc23845436462750491&utm_campaign=IP_SpringPassSale-S20-ECM-USA_PDS_UP

The principle of less is more appropriate for the selection of creatives. In just a few seconds to attract users’ attention, and let users understand the function of your product, these ads produced by Ikon Pass are successful.

Ikon Pass Creative Analysis: 

Ikon Pass placed a Video ad in 2020-06-08-2020-06-16, and got 54 likes. The size and type of creatives used in different ad positions are different. But using beautiful colors can attract users faster.

4.Ikon Pass Top 3 Ads Audience Analysis:

   top1  top2  top3
Country  Nepal  Romania  Jordan
Language  English  English  English

Different audiences have different demands. Before publishing an ad, you have to ask yourself, do you really know who is your target audience?

Today’s advertising is increasingly pursuing personalization. If you can’t make exquisite advertisements, you must know your audience and attract the most accurate traffic.

Ikon Pass has the best conversion in Nepal, and can advertise more in Nepal in the future.

In addition, BigSpy can also target the detailed audience of advertisements, including the age distribution, gender ratio, and country of the audience. You can also use BigSpy to track competitors’ audiences.

5.Ikon Pass Top 3 Ads Performance Display

   top1  top2  top3
Ad Time  2020-06-08-2020-06-16  2020-06-15-2020-06-16  2020-06-08-2020-06-13
During  9 days  2 days 6 days 
Like  54  0  29
Share  3  0  2
Comment  17  0  10

Advertising effectiveness is a direct manifestation of advertising. Ikon Pass ‘s Top 1 ad received 54 likes, 3 shares, 17 comments in just 9 days.

Summary: Every detail of the advertisement is important. Actually, several important factors that affect the effectiveness of ads are ad creativity, ad copy, ad audience, and ad costs. Now BigSpy generates a top ads report for Ikon Pass, helping Ikon Pass to grasp the ad data more clearly.