Top Ads on Idle Defense

Idle Defense Background Introduction:

Here is the Facebook fans page of Idle Defense. If you have any question, just send inbox mail to us. Thanks for you like.

Facebook is the overlord of social media, and its monthly active users have exceeded 2 billion. In addition, Facebook’s advertising system is developed, whether it is B2B or B2C advertisers, both can get huge benefits on Facebook.

Idle Defense has been advertising and marketing on Facebook for many years. And Idle Defense has placed 119 of ads on the Facebook platform in the last month. In the past few years,Idle Defense has created thousands of ads on Facebook and completed multiple A / B tests. But do you really know what your most successful Facebook ads are? Now I use a spy tool to check.

BigSpy is the best social media ad spy tool. Searching for Idle Defense on BigSpy, we can see that these ads have gained a lot of likes. Now, BigSpy generates a detailed Top ad analysis report for Idle Defense. BigSpy decomposes the data of ads, view the performance of a single ad, and analyzes the Top 3 ads with the best performance from Idle Defense.

BigSpy

1.Idle Defense Top 3 Ads Basic Understanding

   top1  top2  top3
Name  Idle Defense  Idle Defense  Idle Defense
Page Categories  Video Game  Video Game  App Page
Marketing Objectives Other  Other  Other
ECommerce Softwares  N/A  N/A  N/A

Idle Defense Marketing Objectives Analysis: 

Idle Defense has been operating in Video Game for many years. The marketing objectives it uses most when placing Facebook ads are Other, Other, and Other.

Different campaign objectives bring completely different conversion effects. For example, Page Post Engagement can bring more users who like posts at a lower cost. Website Conversion brings accurate customers with conversions, but the ad costs are relatively high. Idle Defense best marketing campaign objective at present is Other. Advertisements mainly choose the appropriate marketing objectives according to different ad purposes.

2.Idle Defense Top 3 Ads Content Display

We all know that Facebook ’s advertising policy is strict, and every ad that goes online needs to be reviewed. What kind of advertising copy is in compliance? What kind of advertising copy is welcomed by users?

  top1 top2 top3
Ad Headline  Editors' Choice games  N/A We have Towers. You need to play Defense. 
Ad Copy Text  Play for free  CHOOSE YOUR STRATEGY! Summon, upgrade and awaken your royal warriors in this epic defense TD game  This is an idle tower defense game. It's free. You collect heroes, use them as towers. We have opt i...
Link Description  N/A  N/A  N/A
Website Link  itunes.apple.com  itunes.apple.com  play.google.com
CTA  PLAY_GAME  PLAY_GAME  PLAY_GAME
Text Word Count 13  98  139
Like 28  6  861

Idle Defense Top 1 Ad Content Analysis:

Ad title: Text is an extension of the creative. Idle Defense Top 1 ads got 28 likes. Idle Defense uses a sentence with the finishing touch title: “Editors' Choice games”, point out the main purpose, and sublimate the theme of the advertisement. The power of a sentence is endless.

The text is a supplement to the headline. Idle Defense shared 13 words describing Top 1 ad. In addition, the use of emojis in the text can shorten the distance to the user.

Call-to-Action can promote user’s click behavior and bring the most direct conversion. Currently, the CTA of Top 1 ad is PLAY_GAME.

The main role of the creative is to attract users, and the ad copy is the key factor for conversion. Idle Defense should continue to optimize the ad content.

3.Idle Defense Top 3 Ads Creative Selection

   top1  top2  top3
Creative Type   Video  Video  Image
Ad Time   2020-05-12-2020-06-18  2020-04-19-2020-06-17  2020-03-25-2020-06-14
Landing Page Link  http://itunes.apple.com/app/id1509441400  http://itunes.apple.com/app/id1505742033   https://play.google.com/store/apps/details?id=com.ironhorsegames.idleherotowerdefensefantasytd

The principle of less is more appropriate for the selection of creatives. In just a few seconds to attract users’ attention, and let users understand the function of your product, these ads produced by Idle Defense are successful.

Idle Defense Creative Analysis: 

Idle Defense placed a Video ad in 2020-05-12-2020-06-18, and got 28 likes. The size and type of creatives used in different ad positions are different. But using beautiful colors can attract users faster.

4.Idle Defense Top 3 Ads Audience Analysis:

   top1  top2  top3
Country  Lithuania  Egypt,Tunisia  United States,Netherlands,Greece...
Language  English  N/A  English

Different audiences have different demands. Before publishing an ad, you have to ask yourself, do you really know who is your target audience?

Today’s advertising is increasingly pursuing personalization. If you can’t make exquisite advertisements, you must know your audience and attract the most accurate traffic.

Idle Defense has the best conversion in Lithuania, and can advertise more in Lithuania in the future.

In addition, BigSpy can also target the detailed audience of advertisements, including the age distribution, gender ratio, and country of the audience. You can also use BigSpy to track competitors’ audiences.

5.Idle Defense Top 3 Ads Performance Display

   top1  top2  top3
Ad Time  2020-05-12-2020-06-18  2020-04-19-2020-06-17  2020-03-25-2020-06-14
During  38 days  60 days 82 days 
Like  28  6  861
Share  1  0  32
Comment  0  1  269

Advertising effectiveness is a direct manifestation of advertising. Idle Defense ‘s Top 1 ad received 28 likes, 1 shares, 0 comments in just 38 days.

Summary: Every detail of the advertisement is important. Actually, several important factors that affect the effectiveness of ads are ad creativity, ad copy, ad audience, and ad costs. Now BigSpy generates a top ads report for Idle Defense, helping Idle Defense to grasp the ad data more clearly.