Top Ads on Icebreaker

Icebreaker Background Introduction:

There's nothing more natural to wear in nature. New Zealand Merino Wool Clothing for Outdoor and Performance Sports. www.icebreaker.com.

Facebook is the overlord of social media, and its monthly active users have exceeded 2 billion. In addition, Facebook’s advertising system is developed, whether it is B2B or B2C advertisers, both can get huge benefits on Facebook.

Icebreaker has been advertising and marketing on Facebook for many years. And Icebreaker has placed 206 of ads on the Facebook platform in the last month. In the past few years,Icebreaker has created thousands of ads on Facebook and completed multiple A / B tests. But do you really know what your most successful Facebook ads are? Now I use a spy tool to check.

BigSpy is the best social media ad spy tool. Searching for Icebreaker on BigSpy, we can see that these ads have gained a lot of likes. Now, BigSpy generates a detailed Top ad analysis report for Icebreaker. BigSpy decomposes the data of ads, view the performance of a single ad, and analyzes the Top 3 ads with the best performance from Icebreaker.

BigSpy

1.Icebreaker Top 3 Ads Basic Understanding

   top1  top2  top3
Name  Icebreaker  Icebreaker  Icebreaker
Page Categories  Community  Community  Community
Marketing Objectives Other  Other  Other
ECommerce Softwares  wordpress  wordpress  wordpress

Icebreaker Marketing Objectives Analysis: 

Icebreaker has been operating in Community for many years. The marketing objectives it uses most when placing Facebook ads are Other, Other, and Other.

Different campaign objectives bring completely different conversion effects. For example, Page Post Engagement can bring more users who like posts at a lower cost. Website Conversion brings accurate customers with conversions, but the ad costs are relatively high. Icebreaker best marketing campaign objective at present is Other. Advertisements mainly choose the appropriate marketing objectives according to different ad purposes.

2.Icebreaker Top 3 Ads Content Display

We all know that Facebook ’s advertising policy is strict, and every ad that goes online needs to be reviewed. What kind of advertising copy is in compliance? What kind of advertising copy is welcomed by users?

  top1 top2 top3
Ad Headline  Truc de fou #22 : le secret de la dentition des caïmans  Truc de fou #21 : scène de ménage chez les pétrels des neiges Truc de fou #23 : le sexe des poissons-clowns 
Ad Copy Text  no setting  no setting  no setting
Link Description  N/A  N/A  N/A
Website Link  www.icebreaker-studios.com  www.icebreaker-studios.com  www.icebreaker-studios.com
CTA  LEARN_MORE  LEARN_MORE  LEARN_MORE
Text Word Count 0  0  0
Like 0  0  0

Icebreaker Top 1 Ad Content Analysis:

Ad title: Text is an extension of the creative. Icebreaker Top 1 ads got 0 likes. Icebreaker uses a sentence with the finishing touch title: “Truc de fou #22 : le secret de la dentition des caïmans”, point out the main purpose, and sublimate the theme of the advertisement. The power of a sentence is endless.

The text is a supplement to the headline. Icebreaker shared 0 words describing Top 1 ad. In addition, the use of emojis in the text can shorten the distance to the user.

Call-to-Action can promote user’s click behavior and bring the most direct conversion. Currently, the CTA of Top 1 ad is LEARN_MORE.

The main role of the creative is to attract users, and the ad copy is the key factor for conversion. Icebreaker should continue to optimize the ad content.

3.Icebreaker Top 3 Ads Creative Selection

   top1  top2  top3
Creative Type   Video  Video  Video
Ad Time   2020-06-18-2020-06-19  2020-06-17-2020-06-19  2020-06-19-2020-06-19
Landing Page Link  https://www.icebreaker-studios.com/  https://www.icebreaker-studios.com/   https://www.icebreaker-studios.com/

The principle of less is more appropriate for the selection of creatives. In just a few seconds to attract users’ attention, and let users understand the function of your product, these ads produced by Icebreaker are successful.

Icebreaker Creative Analysis: 

Icebreaker placed a Video ad in 2020-06-18-2020-06-19, and got 0 likes. The size and type of creatives used in different ad positions are different. But using beautiful colors can attract users faster.

4.Icebreaker Top 3 Ads Audience Analysis:

   top1  top2  top3
Country  France  France  France
Language  French  French  French

Different audiences have different demands. Before publishing an ad, you have to ask yourself, do you really know who is your target audience?

Today’s advertising is increasingly pursuing personalization. If you can’t make exquisite advertisements, you must know your audience and attract the most accurate traffic.

Icebreaker has the best conversion in France, and can advertise more in France in the future.

In addition, BigSpy can also target the detailed audience of advertisements, including the age distribution, gender ratio, and country of the audience. You can also use BigSpy to track competitors’ audiences.

5.Icebreaker Top 3 Ads Performance Display

   top1  top2  top3
Ad Time  2020-06-18-2020-06-19  2020-06-17-2020-06-19  2020-06-19-2020-06-19
During  2 days  3 days 1 days 
Like  0  0  0
Share  0  0  0
Comment  0  0  0

Advertising effectiveness is a direct manifestation of advertising. Icebreaker ‘s Top 1 ad received 0 likes, 0 shares, 0 comments in just 2 days.

Summary: Every detail of the advertisement is important. Actually, several important factors that affect the effectiveness of ads are ad creativity, ad copy, ad audience, and ad costs. Now BigSpy generates a top ads report for Icebreaker, helping Icebreaker to grasp the ad data more clearly.