Top Ads on IcePop

IcePop Background Introduction:

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Facebook is the overlord of social media, and its monthly active users have exceeded 2 billion. In addition, Facebook’s advertising system is developed, whether it is B2B or B2C advertisers, both can get huge benefits on Facebook.

IcePop has been advertising and marketing on Facebook for many years. And IcePop has placed 207 of ads on the Facebook platform in the last month. In the past few years,IcePop has created thousands of ads on Facebook and completed multiple A / B tests. But do you really know what your most successful Facebook ads are? Now I use a spy tool to check.

BigSpy is the best social media ad spy tool. Searching for IcePop on BigSpy, we can see that these ads have gained a lot of likes. Now, BigSpy generates a detailed Top ad analysis report for IcePop. BigSpy decomposes the data of ads, view the performance of a single ad, and analyzes the Top 3 ads with the best performance from IcePop.

BigSpy

1.IcePop Top 3 Ads Basic Understanding

   top1  top2  top3
Name  IcePop  IcePop  IcePop
Page Categories  Other  Magazine  Magazine
Marketing Objectives Other  Other  Other
ECommerce Softwares  N/A  wordpress  wordpress

IcePop Marketing Objectives Analysis: 

IcePop has been operating in Other for many years. The marketing objectives it uses most when placing Facebook ads are Other, Other, and Other.

Different campaign objectives bring completely different conversion effects. For example, Page Post Engagement can bring more users who like posts at a lower cost. Website Conversion brings accurate customers with conversions, but the ad costs are relatively high. IcePop best marketing campaign objective at present is Other. Advertisements mainly choose the appropriate marketing objectives according to different ad purposes.

2.IcePop Top 3 Ads Content Display

We all know that Facebook ’s advertising policy is strict, and every ad that goes online needs to be reviewed. What kind of advertising copy is in compliance? What kind of advertising copy is welcomed by users?

  top1 top2 top3
Ad Headline  Love Pins  Don't place these foods in the refrigerator 40 Years After Escaping Prison, A Fugitive Gets Caught Leading A Double Life 
Ad Copy Text  no setting  no setting  no setting
Link Description  N/A  Read on to find out the foods that you should never put in your refrigerator. Learn how to protect yourself and your loved ones as well as keep your food fresher, longer and tastier.  Walter Miller was determined to start a new life after escaping prison. And he did just that. But then police got a tip that would threaten everything.
Website Link  play.google.com  www.icepop.com  www.icepop.com
CTA  PLAY_GAME  NO_BUTTON  NO_BUTTON
Text Word Count 0  0  0
Like 244  0  0

IcePop Top 1 Ad Content Analysis:

Ad title: Text is an extension of the creative. IcePop Top 1 ads got 244 likes. IcePop uses a sentence with the finishing touch title: “Love Pins”, point out the main purpose, and sublimate the theme of the advertisement. The power of a sentence is endless.

The text is a supplement to the headline. IcePop shared 0 words describing Top 1 ad. In addition, the use of emojis in the text can shorten the distance to the user.

Call-to-Action can promote user’s click behavior and bring the most direct conversion. Currently, the CTA of Top 1 ad is PLAY_GAME.

The main role of the creative is to attract users, and the ad copy is the key factor for conversion. IcePop should continue to optimize the ad content.

3.IcePop Top 3 Ads Creative Selection

   top1  top2  top3
Creative Type   Video  Image  Image
Ad Time   2020-06-11-2020-06-20  2020-04-12-2020-06-20  2020-02-25-2020-06-20
Landing Page Link  https://play.google.com/store/apps/details?id=jp.icepop.steppuzzle  https://www.icepop.com/foods-refrigerator/?utm_source=faok&utm_medium=Cr_FB_IP_US_FoodsRefrigerator_Broad_5Pages_Adr_12amEST_v1_1204&utm_content=feed   https://www.icepop.com/escaping-prison-caught-40-years-later/?utm_source=faok&utm_medium=Dt_FB_IP_US_DoubleLife_Broad_5Pages_Adr_12amEST_v5_2502&utm_content=feed

The principle of less is more appropriate for the selection of creatives. In just a few seconds to attract users’ attention, and let users understand the function of your product, these ads produced by IcePop are successful.

IcePop Creative Analysis: 

IcePop placed a Video ad in 2020-06-11-2020-06-20, and got 244 likes. The size and type of creatives used in different ad positions are different. But using beautiful colors can attract users faster.

4.IcePop Top 3 Ads Audience Analysis:

   top1  top2  top3
Country  Egypt,Mauritius  United States  United States
Language  Slovenian  English  English

Different audiences have different demands. Before publishing an ad, you have to ask yourself, do you really know who is your target audience?

Today’s advertising is increasingly pursuing personalization. If you can’t make exquisite advertisements, you must know your audience and attract the most accurate traffic.

IcePop has the best conversion in Egypt,Mauritius, and can advertise more in Egypt,Mauritius in the future.

In addition, BigSpy can also target the detailed audience of advertisements, including the age distribution, gender ratio, and country of the audience. You can also use BigSpy to track competitors’ audiences.

5.IcePop Top 3 Ads Performance Display

   top1  top2  top3
Ad Time  2020-06-11-2020-06-20  2020-04-12-2020-06-20  2020-02-25-2020-06-20
During  10 days  70 days 117 days 
Like  244  0  0
Share  27  0  0
Comment  59  0  0

Advertising effectiveness is a direct manifestation of advertising. IcePop ‘s Top 1 ad received 244 likes, 27 shares, 59 comments in just 10 days.

Summary: Every detail of the advertisement is important. Actually, several important factors that affect the effectiveness of ads are ad creativity, ad copy, ad audience, and ad costs. Now BigSpy generates a top ads report for IcePop, helping IcePop to grasp the ad data more clearly.