Top Ads on Ice.eat

Ice.eat Background Introduction:

מתחם פתוח של החלקה על הקרח, קולינריה ותרבות. פארק מיטשל, ירושלים. 7 בפברואר – 30 באפריל.

Facebook is the overlord of social media, and its monthly active users have exceeded 2 billion. In addition, Facebook’s advertising system is developed, whether it is B2B or B2C advertisers, both can get huge benefits on Facebook.

Ice.eat has been advertising and marketing on Facebook for many years. And Ice.eat has placed 8 of ads on the Facebook platform in the last month. In the past few years,Ice.eat has created thousands of ads on Facebook and completed multiple A / B tests. But do you really know what your most successful Facebook ads are? Now I use a spy tool to check.

BigSpy is the best social media ad spy tool. Searching for Ice.eat on BigSpy, we can see that these ads have gained a lot of likes. Now, BigSpy generates a detailed Top ad analysis report for Ice.eat. BigSpy decomposes the data of ads, view the performance of a single ad, and analyzes the Top 3 ads with the best performance from Ice.eat.

BigSpy

1.Ice.eat Top 3 Ads Basic Understanding

   top1  top2  top3
Name  Ice.eat  Ice.eat  Ice.eat
Page Categories  Ice Skating Rink  Ice Skating Rink  Ice Skating Rink
Marketing Objectives Other  Other  Other
ECommerce Softwares  wordpress  wordpress  wordpress

Ice.eat Marketing Objectives Analysis: 

Ice.eat has been operating in Ice Skating Rink for many years. The marketing objectives it uses most when placing Facebook ads are Other, Other, and Other.

Different campaign objectives bring completely different conversion effects. For example, Page Post Engagement can bring more users who like posts at a lower cost. Website Conversion brings accurate customers with conversions, but the ad costs are relatively high. Ice.eat best marketing campaign objective at present is Other. Advertisements mainly choose the appropriate marketing objectives according to different ad purposes.

2.Ice.eat Top 3 Ads Content Display

We all know that Facebook ’s advertising policy is strict, and every ad that goes online needs to be reviewed. What kind of advertising copy is in compliance? What kind of advertising copy is welcomed by users?

  top1 top2 top3
Ad Headline  כל הפרטים בלינק >>  כל הפרטים בלינק >> כל הפרטים בלינק >> 
Ad Copy Text  -  שוב ויתרתם על הדייט כי קר בחוץ? קבלו בילוי חורפי לוהט במ...  נמאס לכם לרדוף אחרי שלוליות? קבלו בילוי משפחתי חורפי שו...
Link Description  .  .  .
Website Link  ice-eat.itraveljerusalem.com  ice-eat.itraveljerusalem.com  ice-eat.itraveljerusalem.com
CTA  LEARN_MORE  LEARN_MORE  LEARN_MORE
Text Word Count 469  297  322
Like 8  26  74

Ice.eat Top 1 Ad Content Analysis:

Ad title: Text is an extension of the creative. Ice.eat Top 1 ads got 8 likes. Ice.eat uses a sentence with the finishing touch title: “כל הפרטים בלינק >>”, point out the main purpose, and sublimate the theme of the advertisement. The power of a sentence is endless.

The text is a supplement to the headline. Ice.eat shared 469 words describing Top 1 ad. In addition, the use of emojis in the text can shorten the distance to the user.

Call-to-Action can promote user’s click behavior and bring the most direct conversion. Currently, the CTA of Top 1 ad is LEARN_MORE.

The main role of the creative is to attract users, and the ad copy is the key factor for conversion. Ice.eat should continue to optimize the ad content.

3.Ice.eat Top 3 Ads Creative Selection

   top1  top2  top3
Creative Type   Image  Image  Image
Ad Time   2019-04-13-2019-04-25  2019-03-17-2019-04-18  2019-03-16-2019-04-13
Landing Page Link  http://ice-eat.itraveljerusalem.com/  http://ice-eat.itraveljerusalem.com/   http://ice-eat.itraveljerusalem.com/

The principle of less is more appropriate for the selection of creatives. In just a few seconds to attract users’ attention, and let users understand the function of your product, these ads produced by Ice.eat are successful.

Ice.eat Creative Analysis: 

Ice.eat placed a Image ad in 2019-04-13-2019-04-25, and got 8 likes. The size and type of creatives used in different ad positions are different. But using beautiful colors can attract users faster.

4.Ice.eat Top 3 Ads Audience Analysis:

   top1  top2  top3
Country  Israel  Israel  Israel
Language  N/A  N/A  N/A

Different audiences have different demands. Before publishing an ad, you have to ask yourself, do you really know who is your target audience?

Today’s advertising is increasingly pursuing personalization. If you can’t make exquisite advertisements, you must know your audience and attract the most accurate traffic.

Ice.eat has the best conversion in Israel, and can advertise more in Israel in the future.

In addition, BigSpy can also target the detailed audience of advertisements, including the age distribution, gender ratio, and country of the audience. You can also use BigSpy to track competitors’ audiences.

5.Ice.eat Top 3 Ads Performance Display

   top1  top2  top3
Ad Time  2019-04-13-2019-04-25  2019-03-17-2019-04-18  2019-03-16-2019-04-13
During  13 days  33 days 29 days 
Like  8  26  74
Share  1  1  17
Comment  0  32  16

Advertising effectiveness is a direct manifestation of advertising. Ice.eat ‘s Top 1 ad received 8 likes, 1 shares, 0 comments in just 13 days.

Summary: Every detail of the advertisement is important. Actually, several important factors that affect the effectiveness of ads are ad creativity, ad copy, ad audience, and ad costs. Now BigSpy generates a top ads report for Ice.eat, helping Ice.eat to grasp the ad data more clearly.