Top Ads on Icatú Rafting

Icatú Rafting Background Introduction:

Rafting e Bóia Cros em Antonina - PR, diversão e aventura. Para mais informações: (41) 98526-7983, ÏWHATS: (41) 98462-2038

Facebook is the overlord of social media, and its monthly active users have exceeded 2 billion. In addition, Facebook’s advertising system is developed, whether it is B2B or B2C advertisers, both can get huge benefits on Facebook.

Icatú Rafting has been advertising and marketing on Facebook for many years. And Icatú Rafting has placed 3 of ads on the Facebook platform in the last month. In the past few years,Icatú Rafting has created thousands of ads on Facebook and completed multiple A / B tests. But do you really know what your most successful Facebook ads are? Now I use a spy tool to check.

BigSpy is the best social media ad spy tool. Searching for Icatú Rafting on BigSpy, we can see that these ads have gained a lot of likes. Now, BigSpy generates a detailed Top ad analysis report for Icatú Rafting. BigSpy decomposes the data of ads, view the performance of a single ad, and analyzes the Top 3 ads with the best performance from Icatú Rafting.

BigSpy

1.Icatú Rafting Top 3 Ads Basic Understanding

   top1  top2  top3
Name  Icatú Rafting  Icatú Rafting  Icatú Rafting
Page Categories  Rafting/Kayaking Center  Rafting/Kayaking Center  Rafting/Kayaking Center
Marketing Objectives Other  Other  Other
ECommerce Softwares  N/A  N/A  N/A

Icatú Rafting Marketing Objectives Analysis: 

Icatú Rafting has been operating in Rafting/Kayaking Center for many years. The marketing objectives it uses most when placing Facebook ads are Other, Other, and Other.

Different campaign objectives bring completely different conversion effects. For example, Page Post Engagement can bring more users who like posts at a lower cost. Website Conversion brings accurate customers with conversions, but the ad costs are relatively high. Icatú Rafting best marketing campaign objective at present is Other. Advertisements mainly choose the appropriate marketing objectives according to different ad purposes.

2.Icatú Rafting Top 3 Ads Content Display

We all know that Facebook ’s advertising policy is strict, and every ad that goes online needs to be reviewed. What kind of advertising copy is in compliance? What kind of advertising copy is welcomed by users?

  top1 top2 top3
Ad Headline  Photos from Icatú Rafting's post  Icatú Rafting Icatú Rafting 
Ad Copy Text  Icatú Rafting Muita diversão, adrenalina e emoção ! Venha conferir nossos valores do final de ...  Icatú Rafting Aproveite a vida a cada momento, venha se aventurar e curtir essa adrenalina. #Icat...  A mais nova criança do Icatú Rafting. #Aventura #Adrenalina #Rafting #RioCachoeira #AntoninaPr
Link Description  N/A  N/A  A mais nova criança do Icatú Rafting. #Aventura #Adrenalina #Rafting #RioCachoeira #AntoninaPr
Website Link  api.whatsapp.com  api.whatsapp.com  api.whatsapp.com
CTA  WHATSAPP_MESSAGE  WHATSAPP_MESSAGE  WHATSAPP_MESSAGE
Text Word Count 136  158  97
Like 20  11  23

Icatú Rafting Top 1 Ad Content Analysis:

Ad title: Text is an extension of the creative. Icatú Rafting Top 1 ads got 20 likes. Icatú Rafting uses a sentence with the finishing touch title: “Photos from Icatú Rafting's post”, point out the main purpose, and sublimate the theme of the advertisement. The power of a sentence is endless.

The text is a supplement to the headline. Icatú Rafting shared 136 words describing Top 1 ad. In addition, the use of emojis in the text can shorten the distance to the user.

Call-to-Action can promote user’s click behavior and bring the most direct conversion. Currently, the CTA of Top 1 ad is WHATSAPP_MESSAGE.

The main role of the creative is to attract users, and the ad copy is the key factor for conversion. Icatú Rafting should continue to optimize the ad content.

3.Icatú Rafting Top 3 Ads Creative Selection

   top1  top2  top3
Creative Type   Carousel  Video  Image
Ad Time   2019-04-13-2019-04-21  2019-04-11-2019-04-21  2019-04-05-2019-04-13
Landing Page Link  https://api.whatsapp.com/send?phone=554184622038  https://api.whatsapp.com/send?phone=554184622038   https://api.whatsapp.com/send?phone=554184622038

The principle of less is more appropriate for the selection of creatives. In just a few seconds to attract users’ attention, and let users understand the function of your product, these ads produced by Icatú Rafting are successful.

Icatú Rafting Creative Analysis: 

Icatú Rafting placed a Carousel ad in 2019-04-13-2019-04-21, and got 20 likes. The size and type of creatives used in different ad positions are different. But using beautiful colors can attract users faster.

4.Icatú Rafting Top 3 Ads Audience Analysis:

   top1  top2  top3
Country  Brazil  Brazil  Brazil
Language  English  English  Portuguese

Different audiences have different demands. Before publishing an ad, you have to ask yourself, do you really know who is your target audience?

Today’s advertising is increasingly pursuing personalization. If you can’t make exquisite advertisements, you must know your audience and attract the most accurate traffic.

Icatú Rafting has the best conversion in Brazil, and can advertise more in Brazil in the future.

In addition, BigSpy can also target the detailed audience of advertisements, including the age distribution, gender ratio, and country of the audience. You can also use BigSpy to track competitors’ audiences.

5.Icatú Rafting Top 3 Ads Performance Display

   top1  top2  top3
Ad Time  2019-04-13-2019-04-21  2019-04-11-2019-04-21  2019-04-05-2019-04-13
During  9 days  11 days 9 days 
Like  20  11  23
Share  1  4  3
Comment  1  0  2

Advertising effectiveness is a direct manifestation of advertising. Icatú Rafting ‘s Top 1 ad received 20 likes, 1 shares, 1 comments in just 9 days.

Summary: Every detail of the advertisement is important. Actually, several important factors that affect the effectiveness of ads are ad creativity, ad copy, ad audience, and ad costs. Now BigSpy generates a top ads report for Icatú Rafting, helping Icatú Rafting to grasp the ad data more clearly.