Top Ads on Ibooks

Ibooks Background Introduction:

The stories you want to read are all here.

Facebook is the overlord of social media, and its monthly active users have exceeded 2 billion. In addition, Facebook’s advertising system is developed, whether it is B2B or B2C advertisers, both can get huge benefits on Facebook.

Ibooks has been advertising and marketing on Facebook for many years. And Ibooks has placed 152 of ads on the Facebook platform in the last month. In the past few years,Ibooks has created thousands of ads on Facebook and completed multiple A / B tests. But do you really know what your most successful Facebook ads are? Now I use a spy tool to check.

BigSpy is the best social media ad spy tool. Searching for Ibooks on BigSpy, we can see that these ads have gained a lot of likes. Now, BigSpy generates a detailed Top ad analysis report for Ibooks. BigSpy decomposes the data of ads, view the performance of a single ad, and analyzes the Top 3 ads with the best performance from Ibooks.

BigSpy

1.Ibooks Top 3 Ads Basic Understanding

   top1  top2  top3
Name  Ibooks  Ibooks  Ibooks
Page Categories  Book  Book  Book
Marketing Objectives Other  Other  Other
ECommerce Softwares  N/A  N/A  N/A

Ibooks Marketing Objectives Analysis: 

Ibooks has been operating in Book for many years. The marketing objectives it uses most when placing Facebook ads are Other, Other, and Other.

Different campaign objectives bring completely different conversion effects. For example, Page Post Engagement can bring more users who like posts at a lower cost. Website Conversion brings accurate customers with conversions, but the ad costs are relatively high. Ibooks best marketing campaign objective at present is Other. Advertisements mainly choose the appropriate marketing objectives according to different ad purposes.

2.Ibooks Top 3 Ads Content Display

We all know that Facebook ’s advertising policy is strict, and every ad that goes online needs to be reviewed. What kind of advertising copy is in compliance? What kind of advertising copy is welcomed by users?

  top1 top2 top3
Ad Headline  My wife looked down on me. She has no idea I am actually a millionaire!  What would you do first, if you suddenly became the richest in the world? What would you do first, if you suddenly became the richest in the world? 
Ad Copy Text  "Um... Wifey... I don't have any money." "Look at yourself, you look like a disgusting beggar. Take ...  "Um... Wifey... I don't have any money." "Look at yourself, you look like a disgusting beggar. Take ...  "Um... Wifey... I don't have any money." "Look at yourself, you look like a disgusting beggar. Take ...
Link Description  N/A  N/A  N/A
Website Link  play.google.com  play.google.com  play.google.com
CTA  INSTALL_MOBILE_APP  INSTALL_MOBILE_APP  LEARN_MORE
Text Word Count 4104  4104  4104
Like 90  28  14

Ibooks Top 1 Ad Content Analysis:

Ad title: Text is an extension of the creative. Ibooks Top 1 ads got 90 likes. Ibooks uses a sentence with the finishing touch title: “My wife looked down on me. She has no idea I am actually a millionaire!”, point out the main purpose, and sublimate the theme of the advertisement. The power of a sentence is endless.

The text is a supplement to the headline. Ibooks shared 4104 words describing Top 1 ad. In addition, the use of emojis in the text can shorten the distance to the user.

Call-to-Action can promote user’s click behavior and bring the most direct conversion. Currently, the CTA of Top 1 ad is INSTALL_MOBILE_APP.

The main role of the creative is to attract users, and the ad copy is the key factor for conversion. Ibooks should continue to optimize the ad content.

3.Ibooks Top 3 Ads Creative Selection

   top1  top2  top3
Creative Type   Image  Image  Image
Ad Time   2020-06-09-2020-06-20  2020-06-18-2020-06-20  2020-06-07-2020-06-19
Landing Page Link  http://play.google.com/store/apps/details?id=net.novelfox.novelcat  http://play.google.com/store/apps/details?id=net.novelfox.novelcat   https://play.google.com/store/apps/details?id=net.novelfox.novelcat&fbclid=IwAR3HFTEClhi8c0Wvq06OYnSXKKdQsTp0ccswDdVko8Gsr_RjqK1P8t657FY

The principle of less is more appropriate for the selection of creatives. In just a few seconds to attract users’ attention, and let users understand the function of your product, these ads produced by Ibooks are successful.

Ibooks Creative Analysis: 

Ibooks placed a Image ad in 2020-06-09-2020-06-20, and got 90 likes. The size and type of creatives used in different ad positions are different. But using beautiful colors can attract users faster.

4.Ibooks Top 3 Ads Audience Analysis:

   top1  top2  top3
Country  Philippines,India  Kenya  Philippines,Kenya
Language  English  English  English

Different audiences have different demands. Before publishing an ad, you have to ask yourself, do you really know who is your target audience?

Today’s advertising is increasingly pursuing personalization. If you can’t make exquisite advertisements, you must know your audience and attract the most accurate traffic.

Ibooks has the best conversion in Philippines,India, and can advertise more in Philippines,India in the future.

In addition, BigSpy can also target the detailed audience of advertisements, including the age distribution, gender ratio, and country of the audience. You can also use BigSpy to track competitors’ audiences.

5.Ibooks Top 3 Ads Performance Display

   top1  top2  top3
Ad Time  2020-06-09-2020-06-20  2020-06-18-2020-06-20  2020-06-07-2020-06-19
During  12 days  3 days 13 days 
Like  90  28  14
Share  12  4  30
Comment  11  4  3

Advertising effectiveness is a direct manifestation of advertising. Ibooks ‘s Top 1 ad received 90 likes, 12 shares, 11 comments in just 12 days.

Summary: Every detail of the advertisement is important. Actually, several important factors that affect the effectiveness of ads are ad creativity, ad copy, ad audience, and ad costs. Now BigSpy generates a top ads report for Ibooks, helping Ibooks to grasp the ad data more clearly.