Top Ads on IbiJus

IbiJus Background Introduction:

Instituto Brasileiro de Direito -

Facebook is the overlord of social media, and its monthly active users have exceeded 2 billion. In addition, Facebook’s advertising system is developed, whether it is B2B or B2C advertisers, both can get huge benefits on Facebook.

IbiJus has been advertising and marketing on Facebook for many years. And IbiJus has placed 73 of ads on the Facebook platform in the last month. In the past few years,IbiJus has created thousands of ads on Facebook and completed multiple A / B tests. But do you really know what your most successful Facebook ads are? Now I use a spy tool to check.

BigSpy is the best social media ad spy tool. Searching for IbiJus on BigSpy, we can see that these ads have gained a lot of likes. Now, BigSpy generates a detailed Top ad analysis report for IbiJus. BigSpy decomposes the data of ads, view the performance of a single ad, and analyzes the Top 3 ads with the best performance from IbiJus.


1.IbiJus Top 3 Ads Basic Understanding

   top1  top2  top3
Name  IbiJus  IbiJus  IbiJus
Page Categories  Lawyer & Law Firm  Lawyer & Law Firm  Lawyer & Law Firm
Marketing Objectives Other  Other  Other
ECommerce Softwares  N/A  N/A  N/A

IbiJus Marketing Objectives Analysis: 

IbiJus has been operating in Lawyer & Law Firm for many years. The marketing objectives it uses most when placing Facebook ads are Other, Other, and Other.

Different campaign objectives bring completely different conversion effects. For example, Page Post Engagement can bring more users who like posts at a lower cost. Website Conversion brings accurate customers with conversions, but the ad costs are relatively high. IbiJus best marketing campaign objective at present is Other. Advertisements mainly choose the appropriate marketing objectives according to different ad purposes.

2.IbiJus Top 3 Ads Content Display

We all know that Facebook ’s advertising policy is strict, and every ad that goes online needs to be reviewed. What kind of advertising copy is in compliance? What kind of advertising copy is welcomed by users?

  top1 top2 top3
Ad Headline  Jornada LGPD - Evento gratuito  Maratona Revisionais Bancárias na Prática Maratona Revisionais Bancárias na Prática 
Ad Copy Text  Se você é advogado ou advogada e não está estudando Lei Geral da Proteção de Dados a famosa LG...  Advogados, pelo menos 600 mil micro e pequenas empresas já fecharam as portas e 9 milhões de funci...  Você já pensou que a sua atuação na advocacia pode não ser mais sustentável? O trabalho diári...
Link Description  Com Prof. Gabriela Glitz  Gratuito e 100% online!  Gratuito e 100% online!
Website Link
Text Word Count 1211  1054  1292
Like 88  723  118

IbiJus Top 1 Ad Content Analysis:

Ad title: Text is an extension of the creative. IbiJus Top 1 ads got 88 likes. IbiJus uses a sentence with the finishing touch title: “Jornada LGPD - Evento gratuito”, point out the main purpose, and sublimate the theme of the advertisement. The power of a sentence is endless.

The text is a supplement to the headline. IbiJus shared 1211 words describing Top 1 ad. In addition, the use of emojis in the text can shorten the distance to the user.

Call-to-Action can promote user’s click behavior and bring the most direct conversion. Currently, the CTA of Top 1 ad is LEARN_MORE.

The main role of the creative is to attract users, and the ad copy is the key factor for conversion. IbiJus should continue to optimize the ad content.

3.IbiJus Top 3 Ads Creative Selection

   top1  top2  top3
Creative Type   Video  Video  Image
Ad Time   2020-06-04-2020-06-18  2020-05-21-2020-06-04  2020-05-22-2020-05-27
Landing Page Link

The principle of less is more appropriate for the selection of creatives. In just a few seconds to attract users’ attention, and let users understand the function of your product, these ads produced by IbiJus are successful.

IbiJus Creative Analysis: 

IbiJus placed a Video ad in 2020-06-04-2020-06-18, and got 88 likes. The size and type of creatives used in different ad positions are different. But using beautiful colors can attract users faster.

4.IbiJus Top 3 Ads Audience Analysis:

   top1  top2  top3
Country  N/A  Brazil  N/A
Language  German  Italian  Italian

Different audiences have different demands. Before publishing an ad, you have to ask yourself, do you really know who is your target audience?

Today’s advertising is increasingly pursuing personalization. If you can’t make exquisite advertisements, you must know your audience and attract the most accurate traffic.

IbiJus has the best conversion in N/A, and can advertise more in N/A in the future.

In addition, BigSpy can also target the detailed audience of advertisements, including the age distribution, gender ratio, and country of the audience. You can also use BigSpy to track competitors’ audiences.

5.IbiJus Top 3 Ads Performance Display

   top1  top2  top3
Ad Time  2020-06-04-2020-06-18  2020-05-21-2020-06-04  2020-05-22-2020-05-27
During  15 days  15 days 6 days 
Like  88  723  118
Share  11  359  12
Comment  3  60  21

Advertising effectiveness is a direct manifestation of advertising. IbiJus ‘s Top 1 ad received 88 likes, 11 shares, 3 comments in just 15 days.

Summary: Every detail of the advertisement is important. Actually, several important factors that affect the effectiveness of ads are ad creativity, ad copy, ad audience, and ad costs. Now BigSpy generates a top ads report for IbiJus, helping IbiJus to grasp the ad data more clearly.