Top Ads on IVI
IVI Background Introduction:
IVI, líder mundial en Medicina Reproductiva, cuenta con más de 70 clínicas en 13 países. https://ivi.es Llámanos: 900 847 300
Facebook is the overlord of social media, and its monthly active users have exceeded 2 billion. In addition, Facebook’s advertising system is developed, whether it is B2B or B2C advertisers, both can get huge benefits on Facebook.
IVI has been advertising and marketing on Facebook for many years. And IVI has placed 575 of ads on the Facebook platform in the last month. In the past few years,IVI has created thousands of ads on Facebook and completed multiple A / B tests. But do you really know what your most successful Facebook ads are? Now I use a spy tool to check.
BigSpy is the best social media ad spy tool. Searching for IVI on BigSpy, we can see that these ads have gained a lot of likes. Now, BigSpy generates a detailed Top ad analysis report for IVI. BigSpy decomposes the data of ads, view the performance of a single ad, and analyzes the Top 3 ads with the best performance from IVI.
1.IVI Top 3 Ads Basic Understanding
|Page Categories||Medical Company||Medical Company||Medical Company|
IVI Marketing Objectives Analysis:
IVI has been operating in Medical Company for many years. The marketing objectives it uses most when placing Facebook ads are Other, Other, and Other.
Different campaign objectives bring completely different conversion effects. For example, Page Post Engagement can bring more users who like posts at a lower cost. Website Conversion brings accurate customers with conversions, but the ad costs are relatively high. IVI best marketing campaign objective at present is Other. Advertisements mainly choose the appropriate marketing objectives according to different ad purposes.
2.IVI Top 3 Ads Content Display
We all know that Facebook ’s advertising policy is strict, and every ad that goes online needs to be reviewed. What kind of advertising copy is in compliance? What kind of advertising copy is welcomed by users?
|Ad Headline||Buscamos donantes de óvulos||Buscamos donantes de óvulos||Buscamos donantes de óvulos|
|Ad Copy Text||no setting||no setting||no setting|
|Link Description||IVI Dona el banco de óvulos que más se preocupa por sus donantes.||IVI Dona el banco de óvulos que más se preocupa por sus donantes.||IVI Dona el banco de óvulos que más se preocupa por sus donantes.|
|Text Word Count||0||0||0|
IVI Top 1 Ad Content Analysis：
Ad title: Text is an extension of the creative. IVI Top 1 ads got 0 likes. IVI uses a sentence with the finishing touch title: “Buscamos donantes de óvulos”, point out the main purpose, and sublimate the theme of the advertisement. The power of a sentence is endless.
The text is a supplement to the headline. IVI shared 0 words describing Top 1 ad. In addition, the use of emojis in the text can shorten the distance to the user.
Call-to-Action can promote user’s click behavior and bring the most direct conversion. Currently, the CTA of Top 1 ad is LEARN_MORE.
The main role of the creative is to attract users, and the ad copy is the key factor for conversion. IVI should continue to optimize the ad content.
3.IVI Top 3 Ads Creative Selection
|Landing Page Link||https://www.ividona.es/||https://www.ividona.es/||https://www.ividona.es/|
The principle of less is more appropriate for the selection of creatives. In just a few seconds to attract users’ attention, and let users understand the function of your product, these ads produced by IVI are successful.
IVI Creative Analysis:
IVI placed a Image ad in 2020-06-11-2020-06-20, and got 0 likes. The size and type of creatives used in different ad positions are different. But using beautiful colors can attract users faster.
4.IVI Top 3 Ads Audience Analysis:
Different audiences have different demands. Before publishing an ad, you have to ask yourself, do you really know who is your target audience?
Today’s advertising is increasingly pursuing personalization. If you can’t make exquisite advertisements, you must know your audience and attract the most accurate traffic.
IVI has the best conversion in N/A, and can advertise more in N/A in the future.
In addition, BigSpy can also target the detailed audience of advertisements, including the age distribution, gender ratio, and country of the audience. You can also use BigSpy to track competitors’ audiences.
5.IVI Top 3 Ads Performance Display
|During||10 days||10 days||10 days|
Advertising effectiveness is a direct manifestation of advertising. IVI ‘s Top 1 ad received 0 likes, 0 shares, 0 comments in just 10 days.
Summary: Every detail of the advertisement is important. Actually, several important factors that affect the effectiveness of ads are ad creativity, ad copy, ad audience, and ad costs. Now BigSpy generates a top ads report for IVI, helping IVI to grasp the ad data more clearly.