Top Ads on ITV

ITV Background Introduction:

http://www.itv.com/itv

Facebook is the overlord of social media, and its monthly active users have exceeded 2 billion. In addition, Facebook’s advertising system is developed, whether it is B2B or B2C advertisers, both can get huge benefits on Facebook.

ITV has been advertising and marketing on Facebook for many years. And ITV has placed 147 of ads on the Facebook platform in the last month. In the past few years,ITV has created thousands of ads on Facebook and completed multiple A / B tests. But do you really know what your most successful Facebook ads are? Now I use a spy tool to check.

BigSpy is the best social media ad spy tool. Searching for ITV on BigSpy, we can see that these ads have gained a lot of likes. Now, BigSpy generates a detailed Top ad analysis report for ITV. BigSpy decomposes the data of ads, view the performance of a single ad, and analyzes the Top 3 ads with the best performance from ITV.

BigSpy

1.ITV Top 3 Ads Basic Understanding

   top1  top2  top3
Name  ITV  ITV  ITV
Page Categories  TV Channel  Brand  Brand
Marketing Objectives Other  Other  Other
ECommerce Softwares  N/A  N/A  N/A

ITV Marketing Objectives Analysis: 

ITV has been operating in TV Channel for many years. The marketing objectives it uses most when placing Facebook ads are Other, Other, and Other.

Different campaign objectives bring completely different conversion effects. For example, Page Post Engagement can bring more users who like posts at a lower cost. Website Conversion brings accurate customers with conversions, but the ad costs are relatively high. ITV best marketing campaign objective at present is Other. Advertisements mainly choose the appropriate marketing objectives according to different ad purposes.

2.ITV Top 3 Ads Content Display

We all know that Facebook ’s advertising policy is strict, and every ad that goes online needs to be reviewed. What kind of advertising copy is in compliance? What kind of advertising copy is welcomed by users?

  top1 top2 top3
Ad Headline  Watch now on ITV Hub  Free to Play. Free to Play. 
Ad Copy Text  You are cordially invited... ...   ITV7 has just rolled over to £200,000! Predict 7 successful horses to win! Download the app and ...   ITV7 has just rolled over to £200,000! Predict 7 successful horses to win! Download the app and ...
Link Description  itv.com  N/A  N/A
Website Link  www.itv.com  play.google.com  play.google.com
CTA  LEARN_MORE  INSTALL_MOBILE_APP  INSTALL_MOBILE_APP
Text Word Count 343  114  114
Like 1217  936  913

ITV Top 1 Ad Content Analysis:

Ad title: Text is an extension of the creative. ITV Top 1 ads got 1217 likes. ITV uses a sentence with the finishing touch title: “Watch now on ITV Hub”, point out the main purpose, and sublimate the theme of the advertisement. The power of a sentence is endless.

The text is a supplement to the headline. ITV shared 343 words describing Top 1 ad. In addition, the use of emojis in the text can shorten the distance to the user.

Call-to-Action can promote user’s click behavior and bring the most direct conversion. Currently, the CTA of Top 1 ad is LEARN_MORE.

The main role of the creative is to attract users, and the ad copy is the key factor for conversion. ITV should continue to optimize the ad content.

3.ITV Top 3 Ads Creative Selection

   top1  top2  top3
Creative Type   Video  Video  Video
Ad Time   2020-06-12-2020-06-20  2020-06-17-2020-06-19  2020-06-17-2020-06-18
Landing Page Link  https://www.itv.com/hub/itv?utm_source=social_facebook&utm_medium=In-feed_Single-Programme&utm_campaign=lvn_royal_ascot&utm_term=&utm_content=Watch_Now  http://play.google.com/store/apps/details?id=com.skybet.app.itv7   http://play.google.com/store/apps/details?id=com.skybet.app.itv7

The principle of less is more appropriate for the selection of creatives. In just a few seconds to attract users’ attention, and let users understand the function of your product, these ads produced by ITV are successful.

ITV Creative Analysis: 

ITV placed a Video ad in 2020-06-12-2020-06-20, and got 1217 likes. The size and type of creatives used in different ad positions are different. But using beautiful colors can attract users faster.

4.ITV Top 3 Ads Audience Analysis:

   top1  top2  top3
Country  United Kingdom  United Kingdom  N/A
Language  Italian  English  English

Different audiences have different demands. Before publishing an ad, you have to ask yourself, do you really know who is your target audience?

Today’s advertising is increasingly pursuing personalization. If you can’t make exquisite advertisements, you must know your audience and attract the most accurate traffic.

ITV has the best conversion in United Kingdom, and can advertise more in United Kingdom in the future.

In addition, BigSpy can also target the detailed audience of advertisements, including the age distribution, gender ratio, and country of the audience. You can also use BigSpy to track competitors’ audiences.

5.ITV Top 3 Ads Performance Display

   top1  top2  top3
Ad Time  2020-06-12-2020-06-20  2020-06-17-2020-06-19  2020-06-17-2020-06-18
During  9 days  3 days 2 days 
Like  1217  936  913
Share  103  123  105
Comment  189  212  188

Advertising effectiveness is a direct manifestation of advertising. ITV ‘s Top 1 ad received 1217 likes, 103 shares, 189 comments in just 9 days.

Summary: Every detail of the advertisement is important. Actually, several important factors that affect the effectiveness of ads are ad creativity, ad copy, ad audience, and ad costs. Now BigSpy generates a top ads report for ITV, helping ITV to grasp the ad data more clearly.