Top Ads on IRT Group

IRT Group Background Introduction:

IRT Group is one of Australia’s largest community-owned seniors’ lifestyle and care providers, operating throughout NSW, ACT and Queensland.

Facebook is the overlord of social media, and its monthly active users have exceeded 2 billion. In addition, Facebook’s advertising system is developed, whether it is B2B or B2C advertisers, both can get huge benefits on Facebook.

IRT Group has been advertising and marketing on Facebook for many years. And IRT Group has placed 54 of ads on the Facebook platform in the last month. In the past few years,IRT Group has created thousands of ads on Facebook and completed multiple A / B tests. But do you really know what your most successful Facebook ads are? Now I use a spy tool to check.

BigSpy is the best social media ad spy tool. Searching for IRT Group on BigSpy, we can see that these ads have gained a lot of likes. Now, BigSpy generates a detailed Top ad analysis report for IRT Group. BigSpy decomposes the data of ads, view the performance of a single ad, and analyzes the Top 3 ads with the best performance from IRT Group.

BigSpy

1.IRT Group Top 3 Ads Basic Understanding

   top1  top2  top3
Name  IRT Group  IRT Group  IRT Group
Page Categories  Community Organization  Community Organization  Community Organization
Marketing Objectives Other  Other  Other
ECommerce Softwares  wordpress  wordpress  wordpress

IRT Group Marketing Objectives Analysis: 

IRT Group has been operating in Community Organization for many years. The marketing objectives it uses most when placing Facebook ads are Other, Other, and Other.

Different campaign objectives bring completely different conversion effects. For example, Page Post Engagement can bring more users who like posts at a lower cost. Website Conversion brings accurate customers with conversions, but the ad costs are relatively high. IRT Group best marketing campaign objective at present is Other. Advertisements mainly choose the appropriate marketing objectives according to different ad purposes.

2.IRT Group Top 3 Ads Content Display

We all know that Facebook ’s advertising policy is strict, and every ad that goes online needs to be reviewed. What kind of advertising copy is in compliance? What kind of advertising copy is welcomed by users?

  top1 top2 top3
Ad Headline  Job Alert: Home Care Employee  IRT Woodlands Retirement Village Professional aged care with a personal touch 
Ad Copy Text  IRT Group is seeking experienced Home Care Employees to join the team in Canberra. You will be joi...  no setting  no setting
Link Description  Applications close 14 June 2020  Book a site tour today  IRT Woonona Retirement Village
Website Link  careers.irt.org.au  www.irt.org.au  www.irt.org.au
CTA  LEARN_MORE  LEARN_MORE  LEARN_MORE
Text Word Count 452  0  0
Like 3  0  0

IRT Group Top 1 Ad Content Analysis:

Ad title: Text is an extension of the creative. IRT Group Top 1 ads got 3 likes. IRT Group uses a sentence with the finishing touch title: “Job Alert: Home Care Employee”, point out the main purpose, and sublimate the theme of the advertisement. The power of a sentence is endless.

The text is a supplement to the headline. IRT Group shared 452 words describing Top 1 ad. In addition, the use of emojis in the text can shorten the distance to the user.

Call-to-Action can promote user’s click behavior and bring the most direct conversion. Currently, the CTA of Top 1 ad is LEARN_MORE.

The main role of the creative is to attract users, and the ad copy is the key factor for conversion. IRT Group should continue to optimize the ad content.

3.IRT Group Top 3 Ads Creative Selection

   top1  top2  top3
Creative Type   Image  Image  Image
Ad Time   2020-06-10-2020-06-13  2020-02-12-2020-06-02  2020-03-12-2020-06-02
Landing Page Link  https://careers.irt.org.au/job/Belconnen-Home-Care-Employee/603755701/?fbclid=IwAR1A5eoqDIaYTJNW3WUAT3WuM0itX84l17jahYblajsHX62uqw-pxHVVHwc  https://www.irt.org.au/location/irt-woodlands/?utm_source=facebook&utm_medium=ad&utm_campaign=jw_irt_woodlands_rv&utm_term=lookalike_retirement_villages&utm_content=creative_1   https://www.irt.org.au/location/irt-woonona/?tab=retirement-village&utm_source=facebook&utm_medium=ad&utm_campaign=retirement_village_woonona&utm_term=lookalike_retirement_villages&utm_content=image_1

The principle of less is more appropriate for the selection of creatives. In just a few seconds to attract users’ attention, and let users understand the function of your product, these ads produced by IRT Group are successful.

IRT Group Creative Analysis: 

IRT Group placed a Image ad in 2020-06-10-2020-06-13, and got 3 likes. The size and type of creatives used in different ad positions are different. But using beautiful colors can attract users faster.

4.IRT Group Top 3 Ads Audience Analysis:

   top1  top2  top3
Country  Australia  Australia  Australia
Language  English  English  Italian

Different audiences have different demands. Before publishing an ad, you have to ask yourself, do you really know who is your target audience?

Today’s advertising is increasingly pursuing personalization. If you can’t make exquisite advertisements, you must know your audience and attract the most accurate traffic.

IRT Group has the best conversion in Australia, and can advertise more in Australia in the future.

In addition, BigSpy can also target the detailed audience of advertisements, including the age distribution, gender ratio, and country of the audience. You can also use BigSpy to track competitors’ audiences.

5.IRT Group Top 3 Ads Performance Display

   top1  top2  top3
Ad Time  2020-06-10-2020-06-13  2020-02-12-2020-06-02  2020-03-12-2020-06-02
During  4 days  112 days 83 days 
Like  3  0  0
Share  0  0  0
Comment  2  0  0

Advertising effectiveness is a direct manifestation of advertising. IRT Group ‘s Top 1 ad received 3 likes, 0 shares, 2 comments in just 4 days.

Summary: Every detail of the advertisement is important. Actually, several important factors that affect the effectiveness of ads are ad creativity, ad copy, ad audience, and ad costs. Now BigSpy generates a top ads report for IRT Group, helping IRT Group to grasp the ad data more clearly.