Top Ads on IRSS

IRSS Background Introduction:

Prépas paramédicales, médecine, sociales, défense, études supérieures, et formations sport, enfance et santé. www.irss.fr

Facebook is the overlord of social media, and its monthly active users have exceeded 2 billion. In addition, Facebook’s advertising system is developed, whether it is B2B or B2C advertisers, both can get huge benefits on Facebook.

IRSS has been advertising and marketing on Facebook for many years. And IRSS has placed 85 of ads on the Facebook platform in the last month. In the past few years,IRSS has created thousands of ads on Facebook and completed multiple A / B tests. But do you really know what your most successful Facebook ads are? Now I use a spy tool to check.

BigSpy is the best social media ad spy tool. Searching for IRSS on BigSpy, we can see that these ads have gained a lot of likes. Now, BigSpy generates a detailed Top ad analysis report for IRSS. BigSpy decomposes the data of ads, view the performance of a single ad, and analyzes the Top 3 ads with the best performance from IRSS.

BigSpy

1.IRSS Top 3 Ads Basic Understanding

   top1  top2  top3
Name  IRSS  IRSS  IRSS
Page Categories  Education  Education  Education
Marketing Objectives Other  Other  Other
ECommerce Softwares  wordpress  wordpress  wordpress

IRSS Marketing Objectives Analysis: 

IRSS has been operating in Education for many years. The marketing objectives it uses most when placing Facebook ads are Other, Other, and Other.

Different campaign objectives bring completely different conversion effects. For example, Page Post Engagement can bring more users who like posts at a lower cost. Website Conversion brings accurate customers with conversions, but the ad costs are relatively high. IRSS best marketing campaign objective at present is Other. Advertisements mainly choose the appropriate marketing objectives according to different ad purposes.

2.IRSS Top 3 Ads Content Display

We all know that Facebook ’s advertising policy is strict, and every ad that goes online needs to be reviewed. What kind of advertising copy is in compliance? What kind of advertising copy is welcomed by users?

  top1 top2 top3
Ad Headline  Retour sur nos  Remise à niveau scientifique Classe Passerelle Sport 
Ad Copy Text  no setting  no setting  no setting
Link Description  N/A  A Angers, Brest, Caen, Nantes, Rennes, Tours et Poitiers, 24 heures de cours hebdomadaires pour retrouver un bon niveau scientifique avant votre entrée dans l'enseignement supérieur  94% d'embauches immédiates à l'issue du diplôme !
Website Link  www.irss.fr  www.irss.fr  www.irss.fr
CTA  LEARN_MORE  LEARN_MORE  LEARN_MORE
Text Word Count 0  0  0
Like 0  0  0

IRSS Top 1 Ad Content Analysis:

Ad title: Text is an extension of the creative. IRSS Top 1 ads got 0 likes. IRSS uses a sentence with the finishing touch title: “Retour sur nos ”, point out the main purpose, and sublimate the theme of the advertisement. The power of a sentence is endless.

The text is a supplement to the headline. IRSS shared 0 words describing Top 1 ad. In addition, the use of emojis in the text can shorten the distance to the user.

Call-to-Action can promote user’s click behavior and bring the most direct conversion. Currently, the CTA of Top 1 ad is LEARN_MORE.

The main role of the creative is to attract users, and the ad copy is the key factor for conversion. IRSS should continue to optimize the ad content.

3.IRSS Top 3 Ads Creative Selection

   top1  top2  top3
Creative Type   Video  Image  Image
Ad Time   2020-05-14-2020-06-04  2020-03-21-2020-06-02  2019-04-26-2020-06-02
Landing Page Link  https://www.irss.fr/prepas-medecine/prepas-paces-medecine/prepa-paces-poitiers  https://www.irss.fr/prepas-etudes-superieures/remise-a-niveau-scientifique   https://www.irss.fr/formations-sports/classe-passerelle-sport

The principle of less is more appropriate for the selection of creatives. In just a few seconds to attract users’ attention, and let users understand the function of your product, these ads produced by IRSS are successful.

IRSS Creative Analysis: 

IRSS placed a Video ad in 2020-05-14-2020-06-04, and got 0 likes. The size and type of creatives used in different ad positions are different. But using beautiful colors can attract users faster.

4.IRSS Top 3 Ads Audience Analysis:

   top1  top2  top3
Country  France  France  Switzerland,France
Language  French  French  French

Different audiences have different demands. Before publishing an ad, you have to ask yourself, do you really know who is your target audience?

Today’s advertising is increasingly pursuing personalization. If you can’t make exquisite advertisements, you must know your audience and attract the most accurate traffic.

IRSS has the best conversion in France, and can advertise more in France in the future.

In addition, BigSpy can also target the detailed audience of advertisements, including the age distribution, gender ratio, and country of the audience. You can also use BigSpy to track competitors’ audiences.

5.IRSS Top 3 Ads Performance Display

   top1  top2  top3
Ad Time  2020-05-14-2020-06-04  2020-03-21-2020-06-02  2019-04-26-2020-06-02
During  22 days  74 days 404 days 
Like  0  0  0
Share  0  0  0
Comment  0  0  0

Advertising effectiveness is a direct manifestation of advertising. IRSS ‘s Top 1 ad received 0 likes, 0 shares, 0 comments in just 22 days.

Summary: Every detail of the advertisement is important. Actually, several important factors that affect the effectiveness of ads are ad creativity, ad copy, ad audience, and ad costs. Now BigSpy generates a top ads report for IRSS, helping IRSS to grasp the ad data more clearly.