Top Ads on INVL

INVL Background Introduction:

Grupės „Invalda INVL“ įmonės valdo pensijų ir investicinius fondus, kitas finansines priemones bei pristato šiuolaikinio investavimo galimybes.

Facebook is the overlord of social media, and its monthly active users have exceeded 2 billion. In addition, Facebook’s advertising system is developed, whether it is B2B or B2C advertisers, both can get huge benefits on Facebook.

INVL has been advertising and marketing on Facebook for many years. And INVL has placed 67 of ads on the Facebook platform in the last month. In the past few years,INVL has created thousands of ads on Facebook and completed multiple A / B tests. But do you really know what your most successful Facebook ads are? Now I use a spy tool to check.

BigSpy is the best social media ad spy tool. Searching for INVL on BigSpy, we can see that these ads have gained a lot of likes. Now, BigSpy generates a detailed Top ad analysis report for INVL. BigSpy decomposes the data of ads, view the performance of a single ad, and analyzes the Top 3 ads with the best performance from INVL.

BigSpy

1.INVL Top 3 Ads Basic Understanding

   top1  top2  top3
Name  INVL  INVL  INVL
Page Categories  Investing Service  Investing Service  Investing Service
Marketing Objectives Other  Other  Other
ECommerce Softwares  N/A  N/A  wordpress

INVL Marketing Objectives Analysis: 

INVL has been operating in Investing Service for many years. The marketing objectives it uses most when placing Facebook ads are Other, Other, and Other.

Different campaign objectives bring completely different conversion effects. For example, Page Post Engagement can bring more users who like posts at a lower cost. Website Conversion brings accurate customers with conversions, but the ad costs are relatively high. INVL best marketing campaign objective at present is Other. Advertisements mainly choose the appropriate marketing objectives according to different ad purposes.

2.INVL Top 3 Ads Content Display

We all know that Facebook ’s advertising policy is strict, and every ad that goes online needs to be reviewed. What kind of advertising copy is in compliance? What kind of advertising copy is welcomed by users?

  top1 top2 top3
Ad Headline  INVL  INVL Sužinokite daugiau 
Ad Copy Text  Kviečiame į NEMOKAMĄ internetinį seminarą!  Kviečiame į NEMOKAMĄ internetinį seminarą!  Domitės finansų analize? Prisijunkite prie INVL komandos
Link Description  N/A  N/A  Darbas Vilniuje
Website Link  www.facebook.com  www.facebook.com  www.invl.com
CTA      LEARN_MORE
Text Word Count 57  57  58
Like 33  15  1

INVL Top 1 Ad Content Analysis:

Ad title: Text is an extension of the creative. INVL Top 1 ads got 33 likes. INVL uses a sentence with the finishing touch title: “INVL”, point out the main purpose, and sublimate the theme of the advertisement. The power of a sentence is endless.

The text is a supplement to the headline. INVL shared 57 words describing Top 1 ad. In addition, the use of emojis in the text can shorten the distance to the user.

Call-to-Action can promote user’s click behavior and bring the most direct conversion. Currently, the CTA of Top 1 ad is .

The main role of the creative is to attract users, and the ad copy is the key factor for conversion. INVL should continue to optimize the ad content.

3.INVL Top 3 Ads Creative Selection

   top1  top2  top3
Creative Type   Image  Image  Image
Ad Time   2020-06-11-2020-06-16  2020-06-15-2020-06-15  2020-06-10-2020-06-13
Landing Page Link  https://www.facebook.com/invlassetmanagement/?_sref_=1206552496354951&refid=28&_ft_=adid.23844797031180191:qid.6839203829827289905:mf_story_key.-1369193396341037828:is_sponsored.1:ei.AI@AQLYuf8Lekom-wxBjPEEDF5t3N71tOhKSE8-FynEBchm_hEugNytcO7cpEwmv5DIGwKtITIP8rlzu6xdINpkOHBL:top_level_post_id.1206552493021618:content_owner_id_new.174807126196165:page_id.174807126196165:src.22:story_location.5:story_attachment_style.lead_gen:view_time.1592375838:filter.h_nor:tds_flgs.3:actrs.174807126196165:page_insights.%7B%22174807126196165%22:%7B%22page_id%22:174807126196165,%22page_id_type%22:%22page%22,%22actor_id%22:174807126196165,%22dm%22:%7B%22isShare%22:1,%22originalPostOwnerID%22:0%7D,%22psn%22:%22EntStatusCreationStory%22,%22post_context%22:%7B%22object_fbtype%22:266,%22publish_time%22:1591796117,%22story_name%22:%22EntStatusCreationStory%22,%22story_fbid%22:%5B1206552493021618%5D%7D,%22role%22:1,%22sl%22:5,%22targets%22:%5B%7B%22actor_id%22:174807126196165,%22page_id%22:174807126196165,%22post_id%22:1206552493021618,%22role%22:1,%22share_id%22:0%7D%5D%7D%7D&__tn__=~-R  https://www.facebook.com/invlassetmanagement/?_sref_=1206552759688258&refid=28&_ft_=adid.23844797032960191:qid.6838755708174991561:mf_story_key.-8161857407751863415:is_sponsored.1:ei.AI@AQJL7P2VWiBzWwLliw0FUVvekw-MZWBH8VchdyCe6OJ4njYm6BjHJc0N6hZBZrAMrjZrEzMvS_RWQ-8X_s5nDQg_:top_level_post_id.1206552763021591:content_owner_id_new.174807126196165:page_id.174807126196165:src.22:story_location.5:story_attachment_style.lead_gen:view_time.1592271744:filter.h_nor:tds_flgs.3:actrs.174807126196165:page_insights.%7B%22174807126196165%22:%7B%22page_id%22:174807126196165,%22page_id_type%22:%22page%22,%22actor_id%22:174807126196165,%22dm%22:%7B%22isShare%22:1,%22originalPostOwnerID%22:0%7D,%22psn%22:%22EntStatusCreationStory%22,%22post_context%22:%7B%22object_fbtype%22:266,%22publish_time%22:1591796139,%22story_name%22:%22EntStatusCreationStory%22,%22story_fbid%22:%5B1206552763021591%5D%7D,%22role%22:1,%22sl%22:5,%22targets%22:%5B%7B%22actor_id%22:174807126196165,%22page_id%22:174807126196165,%22post_id%22:1206552763021591,%22role%22:1,%22share_id%22:0%7D%5D%7D%7D&__tn__=~-R   https://www.invl.com/lit/lt/apie-mus/karjera

The principle of less is more appropriate for the selection of creatives. In just a few seconds to attract users’ attention, and let users understand the function of your product, these ads produced by INVL are successful.

INVL Creative Analysis: 

INVL placed a Image ad in 2020-06-11-2020-06-16, and got 33 likes. The size and type of creatives used in different ad positions are different. But using beautiful colors can attract users faster.

4.INVL Top 3 Ads Audience Analysis:

   top1  top2  top3
Country  Lithuania  Lithuania  Lithuania
Language  Indonesian  Indonesian  Lithuanian

Different audiences have different demands. Before publishing an ad, you have to ask yourself, do you really know who is your target audience?

Today’s advertising is increasingly pursuing personalization. If you can’t make exquisite advertisements, you must know your audience and attract the most accurate traffic.

INVL has the best conversion in Lithuania, and can advertise more in Lithuania in the future.

In addition, BigSpy can also target the detailed audience of advertisements, including the age distribution, gender ratio, and country of the audience. You can also use BigSpy to track competitors’ audiences.

5.INVL Top 3 Ads Performance Display

   top1  top2  top3
Ad Time  2020-06-11-2020-06-16  2020-06-15-2020-06-15  2020-06-10-2020-06-13
During  6 days  1 days 4 days 
Like  33  15  1
Share  1  0  0
Comment  12  0  0

Advertising effectiveness is a direct manifestation of advertising. INVL ‘s Top 1 ad received 33 likes, 1 shares, 12 comments in just 6 days.

Summary: Every detail of the advertisement is important. Actually, several important factors that affect the effectiveness of ads are ad creativity, ad copy, ad audience, and ad costs. Now BigSpy generates a top ads report for INVL, helping INVL to grasp the ad data more clearly.