Top Ads on ING Philippines

ING Philippines Background Introduction:

ING is a global financial institution with presence in over 40 countries. We have been in the Philippines since 1990.

Facebook is the overlord of social media, and its monthly active users have exceeded 2 billion. In addition, Facebook’s advertising system is developed, whether it is B2B or B2C advertisers, both can get huge benefits on Facebook.

ING Philippines has been advertising and marketing on Facebook for many years. And ING Philippines has placed 271 of ads on the Facebook platform in the last month. In the past few years,ING Philippines has created thousands of ads on Facebook and completed multiple A / B tests. But do you really know what your most successful Facebook ads are? Now I use a spy tool to check.

BigSpy is the best social media ad spy tool. Searching for ING Philippines on BigSpy, we can see that these ads have gained a lot of likes. Now, BigSpy generates a detailed Top ad analysis report for ING Philippines. BigSpy decomposes the data of ads, view the performance of a single ad, and analyzes the Top 3 ads with the best performance from ING Philippines.


1.ING Philippines Top 3 Ads Basic Understanding

   top1  top2  top3
Name  ING Philippines  ING Philippines  ING Philippines
Page Categories  Bank  Bank  Bank
Marketing Objectives Other  Other  Other
ECommerce Softwares  N/A  N/A  N/A

ING Philippines Marketing Objectives Analysis: 

ING Philippines has been operating in Bank for many years. The marketing objectives it uses most when placing Facebook ads are Other, Other, and Other.

Different campaign objectives bring completely different conversion effects. For example, Page Post Engagement can bring more users who like posts at a lower cost. Website Conversion brings accurate customers with conversions, but the ad costs are relatively high. ING Philippines best marketing campaign objective at present is Other. Advertisements mainly choose the appropriate marketing objectives according to different ad purposes.

2.ING Philippines Top 3 Ads Content Display

We all know that Facebook ’s advertising policy is strict, and every ad that goes online needs to be reviewed. What kind of advertising copy is in compliance? What kind of advertising copy is welcomed by users?

  top1 top2 top3
Ad Headline  ING Philippines  ING Philippines ING Philippines 
Ad Copy Text  Send money to your loved ones easily with ING’s mobile banking app. Easily access your money anyti...  A bigger emergency fund could come in handy in challenging situations. Build your emergency fund wit...  No need to go to the bank to deposit your check! With ING’s mobile banking app, you can just take ...
Link Description  N/A  N/A  N/A
Website Link
Text Word Count 196  157  166
Like 109  40  262

ING Philippines Top 1 Ad Content Analysis:

Ad title: Text is an extension of the creative. ING Philippines Top 1 ads got 109 likes. ING Philippines uses a sentence with the finishing touch title: “ING Philippines”, point out the main purpose, and sublimate the theme of the advertisement. The power of a sentence is endless.

The text is a supplement to the headline. ING Philippines shared 196 words describing Top 1 ad. In addition, the use of emojis in the text can shorten the distance to the user.

Call-to-Action can promote user’s click behavior and bring the most direct conversion. Currently, the CTA of Top 1 ad is DOWNLOAD.

The main role of the creative is to attract users, and the ad copy is the key factor for conversion. ING Philippines should continue to optimize the ad content.

3.ING Philippines Top 3 Ads Creative Selection

   top1  top2  top3
Creative Type   Carousel  Carousel  Carousel
Ad Time   2020-04-14-2020-06-19  2020-04-15-2020-06-19  2020-04-06-2020-06-18
Landing Page Link

The principle of less is more appropriate for the selection of creatives. In just a few seconds to attract users’ attention, and let users understand the function of your product, these ads produced by ING Philippines are successful.

ING Philippines Creative Analysis: 

ING Philippines placed a Carousel ad in 2020-04-14-2020-06-19, and got 109 likes. The size and type of creatives used in different ad positions are different. But using beautiful colors can attract users faster.

4.ING Philippines Top 3 Ads Audience Analysis:

   top1  top2  top3
Country  Philippines  Philippines  Philippines
Language  Filipino  Filipino  Filipino

Different audiences have different demands. Before publishing an ad, you have to ask yourself, do you really know who is your target audience?

Today’s advertising is increasingly pursuing personalization. If you can’t make exquisite advertisements, you must know your audience and attract the most accurate traffic.

ING Philippines has the best conversion in Philippines, and can advertise more in Philippines in the future.

In addition, BigSpy can also target the detailed audience of advertisements, including the age distribution, gender ratio, and country of the audience. You can also use BigSpy to track competitors’ audiences.

5.ING Philippines Top 3 Ads Performance Display

   top1  top2  top3
Ad Time  2020-04-14-2020-06-19  2020-04-15-2020-06-19  2020-04-06-2020-06-18
During  67 days  66 days 69 days 
Like  109  40  262
Share  1  1  2
Comment  1  1  2

Advertising effectiveness is a direct manifestation of advertising. ING Philippines ‘s Top 1 ad received 109 likes, 1 shares, 1 comments in just 67 days.

Summary: Every detail of the advertisement is important. Actually, several important factors that affect the effectiveness of ads are ad creativity, ad copy, ad audience, and ad costs. Now BigSpy generates a top ads report for ING Philippines, helping ING Philippines to grasp the ad data more clearly.