Top Ads on ING België

ING België Background Introduction:

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Facebook is the overlord of social media, and its monthly active users have exceeded 2 billion. In addition, Facebook’s advertising system is developed, whether it is B2B or B2C advertisers, both can get huge benefits on Facebook.

ING België has been advertising and marketing on Facebook for many years. And ING België has placed 71 of ads on the Facebook platform in the last month. In the past few years,ING België has created thousands of ads on Facebook and completed multiple A / B tests. But do you really know what your most successful Facebook ads are? Now I use a spy tool to check.

BigSpy is the best social media ad spy tool. Searching for ING België on BigSpy, we can see that these ads have gained a lot of likes. Now, BigSpy generates a detailed Top ad analysis report for ING België. BigSpy decomposes the data of ads, view the performance of a single ad, and analyzes the Top 3 ads with the best performance from ING België.

BigSpy

1.ING België Top 3 Ads Basic Understanding

   top1  top2  top3
Name  ING België  ING België  ING België
Page Categories  Financial Service  Financial Service  Financial Service
Marketing Objectives Other  Other  Other
ECommerce Softwares  N/A  N/A  N/A

ING België Marketing Objectives Analysis: 

ING België has been operating in Financial Service for many years. The marketing objectives it uses most when placing Facebook ads are Other, Other, and Other.

Different campaign objectives bring completely different conversion effects. For example, Page Post Engagement can bring more users who like posts at a lower cost. Website Conversion brings accurate customers with conversions, but the ad costs are relatively high. ING België best marketing campaign objective at present is Other. Advertisements mainly choose the appropriate marketing objectives according to different ad purposes.

2.ING België Top 3 Ads Content Display

We all know that Facebook ’s advertising policy is strict, and every ad that goes online needs to be reviewed. What kind of advertising copy is in compliance? What kind of advertising copy is welcomed by users?

  top1 top2 top3
Ad Headline  Welke prioriteiten  ING België Ontdek Payconiq 
Ad Copy Text  Gek van voetbal? Wij ook! Ondanks dat het EK werd uitgesteld, valt er toch heel wat te beleven onlin...  ‘Lenen’ het is een belangrijk aspect in ons leven, maar hoe leg je dat uit aan kinderen? Zoek de...  Handen gewassen? Check. ✅ Social distancing? Check. ✅ Mobiel betalen? Ook check✅. Hou je aan d...
Link Description  …voor je business?  N/A  en betaal overal mobiel
Website Link  ad.doubleclick.net  ad.doubleclick.net  ad.doubleclick.net
CTA  LEARN_MORE  LEARN_MORE  LEARN_MORE
Text Word Count 167  188  183
Like 41  41  17

ING België Top 1 Ad Content Analysis:

Ad title: Text is an extension of the creative. ING België Top 1 ads got 41 likes. ING België uses a sentence with the finishing touch title: “Welke prioriteiten”, point out the main purpose, and sublimate the theme of the advertisement. The power of a sentence is endless.

The text is a supplement to the headline. ING België shared 167 words describing Top 1 ad. In addition, the use of emojis in the text can shorten the distance to the user.

Call-to-Action can promote user’s click behavior and bring the most direct conversion. Currently, the CTA of Top 1 ad is LEARN_MORE.

The main role of the creative is to attract users, and the ad copy is the key factor for conversion. ING België should continue to optimize the ad content.

3.ING België Top 3 Ads Creative Selection

   top1  top2  top3
Creative Type   Carousel  Carousel  Image
Ad Time   2020-06-15-2020-06-18  2020-06-04-2020-06-10  2020-06-01-2020-06-03
Landing Page Link  https://ad.doubleclick.net/ddm/trackclk/N476601.410835FACEBOOK.BE/B23809713.275251211;dc_trk_aid=469838821;dc_trk_cid=133641602;dc_lat=;dc_rdid=;tag_for_child_directed_treatment=;tfua=?fbclid=IwAR0I6rCtXOZL6x24WWZJuho3x5YOvRmT3R5ZzNJV2WzKLWVZUyiNJN1sKk0  https://ad.doubleclick.net/ddm/trackclk/N476601.410835FACEBOOK.BE/B23809713.275026831;dc_trk_aid=469290108;dc_trk_cid=133241109;dc_lat=;dc_rdid=;tag_for_child_directed_treatment=;tfua=   https://www.ing.be/nl/retail/daily-banking/e-banking/payconiq?WT.mc_id=social_FB_F_ImageLink_DA-PayconiqfirstpostPR2020

The principle of less is more appropriate for the selection of creatives. In just a few seconds to attract users’ attention, and let users understand the function of your product, these ads produced by ING België are successful.

ING België Creative Analysis: 

ING België placed a Carousel ad in 2020-06-15-2020-06-18, and got 41 likes. The size and type of creatives used in different ad positions are different. But using beautiful colors can attract users faster.

4.ING België Top 3 Ads Audience Analysis:

   top1  top2  top3
Country  N/A  Greece  Belgium
Language  Dutch  Dutch  Dutch

Different audiences have different demands. Before publishing an ad, you have to ask yourself, do you really know who is your target audience?

Today’s advertising is increasingly pursuing personalization. If you can’t make exquisite advertisements, you must know your audience and attract the most accurate traffic.

ING België has the best conversion in N/A, and can advertise more in N/A in the future.

In addition, BigSpy can also target the detailed audience of advertisements, including the age distribution, gender ratio, and country of the audience. You can also use BigSpy to track competitors’ audiences.

5.ING België Top 3 Ads Performance Display

   top1  top2  top3
Ad Time  2020-06-15-2020-06-18  2020-06-04-2020-06-10  2020-06-01-2020-06-03
During  4 days  7 days 3 days 
Like  41  41  17
Share  1  1  4
Comment  4  3  4

Advertising effectiveness is a direct manifestation of advertising. ING België ‘s Top 1 ad received 41 likes, 1 shares, 4 comments in just 4 days.

Summary: Every detail of the advertisement is important. Actually, several important factors that affect the effectiveness of ads are ad creativity, ad copy, ad audience, and ad costs. Now BigSpy generates a top ads report for ING België, helping ING België to grasp the ad data more clearly.