Top Ads on ING Bank Türkiye

ING Bank Türkiye Background Introduction:

ING Bank resmi Facebook sayfamıza hoş geldiniz! www.ingbank.com.tr www.twitter.com/ingbankturkiye https://www.youtube.com/user/ingbankturkiye https://www.youtube.com/channel/UC_XzN7YHiefEhHhZ5-qVGAA

Facebook is the overlord of social media, and its monthly active users have exceeded 2 billion. In addition, Facebook’s advertising system is developed, whether it is B2B or B2C advertisers, both can get huge benefits on Facebook.

ING Bank Türkiye has been advertising and marketing on Facebook for many years. And ING Bank Türkiye has placed 66 of ads on the Facebook platform in the last month. In the past few years,ING Bank Türkiye has created thousands of ads on Facebook and completed multiple A / B tests. But do you really know what your most successful Facebook ads are? Now I use a spy tool to check.

BigSpy is the best social media ad spy tool. Searching for ING Bank Türkiye on BigSpy, we can see that these ads have gained a lot of likes. Now, BigSpy generates a detailed Top ad analysis report for ING Bank Türkiye. BigSpy decomposes the data of ads, view the performance of a single ad, and analyzes the Top 3 ads with the best performance from ING Bank Türkiye.

BigSpy

1.ING Bank Türkiye Top 3 Ads Basic Understanding

   top1  top2  top3
Name  ING Bank Türkiye  ING Bank Türkiye  ING Bank Türkiye
Page Categories  Bank  Bank  Bank
Marketing Objectives Other  Other  Other
ECommerce Softwares  N/A  N/A  N/A

ING Bank Türkiye Marketing Objectives Analysis: 

ING Bank Türkiye has been operating in Bank for many years. The marketing objectives it uses most when placing Facebook ads are Other, Other, and Other.

Different campaign objectives bring completely different conversion effects. For example, Page Post Engagement can bring more users who like posts at a lower cost. Website Conversion brings accurate customers with conversions, but the ad costs are relatively high. ING Bank Türkiye best marketing campaign objective at present is Other. Advertisements mainly choose the appropriate marketing objectives according to different ad purposes.

2.ING Bank Türkiye Top 3 Ads Content Display

We all know that Facebook ’s advertising policy is strict, and every ad that goes online needs to be reviewed. What kind of advertising copy is in compliance? What kind of advertising copy is welcomed by users?

  top1 top2 top3
Ad Headline  Babalar Günü  ING Mobil ile döviz kurları cebinizde! İhtiyaç krediniz ING'de hazır 
Ad Copy Text  Babalar biriciktir. Babalar çeşit çeşittir. Her zaman yanımızda olan tüm babalarımızın #Ba...  Döviz işlemleri ING Mobil ile çok hızlı ve kolay  %0,79'dan başlayan oranlarla evinizden kredi başvurusu bir tık kadar kolay.
Link Description  N/A  N/A  Krediniz ING'de hazır, size özel faiz fırsatı için evinizden çıkmadan başvurun
Website Link  youtu.be  play.google.com  www.ing.com.tr
CTA  LEARN_MORE  USE_MOBILE_APP  APPLY_NOW
Text Word Count 124  53  78
Like 4394  272  3272

ING Bank Türkiye Top 1 Ad Content Analysis:

Ad title: Text is an extension of the creative. ING Bank Türkiye Top 1 ads got 4394 likes. ING Bank Türkiye uses a sentence with the finishing touch title: “Babalar Günü”, point out the main purpose, and sublimate the theme of the advertisement. The power of a sentence is endless.

The text is a supplement to the headline. ING Bank Türkiye shared 124 words describing Top 1 ad. In addition, the use of emojis in the text can shorten the distance to the user.

Call-to-Action can promote user’s click behavior and bring the most direct conversion. Currently, the CTA of Top 1 ad is LEARN_MORE.

The main role of the creative is to attract users, and the ad copy is the key factor for conversion. ING Bank Türkiye should continue to optimize the ad content.

3.ING Bank Türkiye Top 3 Ads Creative Selection

   top1  top2  top3
Creative Type   Video  Image  Image
Ad Time   2020-06-18-2020-06-20  2020-05-20-2020-06-17  2020-05-11-2020-06-16
Landing Page Link  https://www.youtube.com/watch?v=HAoDAEPXsvA&feature=youtu.be  https://play.google.com/store/apps/details?id=com.ingbanktr.ingmobil   https://www.ing.com.tr/tr/ihtiyac-kredisi?utm_source=FacebookCPC&utm_medium=Emeklikredi079&utm_campaign=1

The principle of less is more appropriate for the selection of creatives. In just a few seconds to attract users’ attention, and let users understand the function of your product, these ads produced by ING Bank Türkiye are successful.

ING Bank Türkiye Creative Analysis: 

ING Bank Türkiye placed a Video ad in 2020-06-18-2020-06-20, and got 4394 likes. The size and type of creatives used in different ad positions are different. But using beautiful colors can attract users faster.

4.ING Bank Türkiye Top 3 Ads Audience Analysis:

   top1  top2  top3
Country  Turkey  N/A  Germany,Turkey
Language  Turkish  Turkish  Turkish

Different audiences have different demands. Before publishing an ad, you have to ask yourself, do you really know who is your target audience?

Today’s advertising is increasingly pursuing personalization. If you can’t make exquisite advertisements, you must know your audience and attract the most accurate traffic.

ING Bank Türkiye has the best conversion in Turkey, and can advertise more in Turkey in the future.

In addition, BigSpy can also target the detailed audience of advertisements, including the age distribution, gender ratio, and country of the audience. You can also use BigSpy to track competitors’ audiences.

5.ING Bank Türkiye Top 3 Ads Performance Display

   top1  top2  top3
Ad Time  2020-06-18-2020-06-20  2020-05-20-2020-06-17  2020-05-11-2020-06-16
During  3 days  29 days 37 days 
Like  4394  272  3272
Share  357  8  68
Comment  75  39  403

Advertising effectiveness is a direct manifestation of advertising. ING Bank Türkiye ‘s Top 1 ad received 4394 likes, 357 shares, 75 comments in just 3 days.

Summary: Every detail of the advertisement is important. Actually, several important factors that affect the effectiveness of ads are ad creativity, ad copy, ad audience, and ad costs. Now BigSpy generates a top ads report for ING Bank Türkiye, helping ING Bank Türkiye to grasp the ad data more clearly.