Top Ads on IMMO IQ

IMMO IQ Background Introduction:

Verkoop uw huis zonder makelaar en zonder zorgen met ons volledig pakket aan experts (schatter - vastgoedfotograaf - digital marketing - staging)

Facebook is the overlord of social media, and its monthly active users have exceeded 2 billion. In addition, Facebook’s advertising system is developed, whether it is B2B or B2C advertisers, both can get huge benefits on Facebook.

IMMO IQ has been advertising and marketing on Facebook for many years. And IMMO IQ has placed 330 of ads on the Facebook platform in the last month. In the past few years,IMMO IQ has created thousands of ads on Facebook and completed multiple A / B tests. But do you really know what your most successful Facebook ads are? Now I use a spy tool to check.

BigSpy is the best social media ad spy tool. Searching for IMMO IQ on BigSpy, we can see that these ads have gained a lot of likes. Now, BigSpy generates a detailed Top ad analysis report for IMMO IQ. BigSpy decomposes the data of ads, view the performance of a single ad, and analyzes the Top 3 ads with the best performance from IMMO IQ.

BigSpy

1.IMMO IQ Top 3 Ads Basic Understanding

   top1  top2  top3
Name  IMMO IQ  IMMO IQ  IMMO IQ
Page Categories  Real Estate  Real Estate  Real Estate
Marketing Objectives Other  Other  Other
ECommerce Softwares  wordpress  wordpress  wordpress

IMMO IQ Marketing Objectives Analysis: 

IMMO IQ has been operating in Real Estate for many years. The marketing objectives it uses most when placing Facebook ads are Other, Other, and Other.

Different campaign objectives bring completely different conversion effects. For example, Page Post Engagement can bring more users who like posts at a lower cost. Website Conversion brings accurate customers with conversions, but the ad costs are relatively high. IMMO IQ best marketing campaign objective at present is Other. Advertisements mainly choose the appropriate marketing objectives according to different ad purposes.

2.IMMO IQ Top 3 Ads Content Display

We all know that Facebook ’s advertising policy is strict, and every ad that goes online needs to be reviewed. What kind of advertising copy is in compliance? What kind of advertising copy is welcomed by users?

  top1 top2 top3
Ad Headline  Bespaar in 4 stappen met de verkoop van je huis  Bespaar in 4 stappen met de verkoop van je huis Bereken hoeveel extra je verdient bij de verkoop van een woning 
Ad Copy Text  no setting  no setting  no setting
Link Description  Bespaar €9000 met de verkoop van je huis  Bespaar €9000 met de verkoop van je huis  Bespaar €9000 met de verkoop van je huis
Website Link  immoiq.be  immoiq.be  get.immoiq.be
CTA  LEARN_MORE  LEARN_MORE  LEARN_MORE
Text Word Count 0  0  0
Like 0  0  0

IMMO IQ Top 1 Ad Content Analysis:

Ad title: Text is an extension of the creative. IMMO IQ Top 1 ads got 0 likes. IMMO IQ uses a sentence with the finishing touch title: “Bespaar in 4 stappen met de verkoop van je huis”, point out the main purpose, and sublimate the theme of the advertisement. The power of a sentence is endless.

The text is a supplement to the headline. IMMO IQ shared 0 words describing Top 1 ad. In addition, the use of emojis in the text can shorten the distance to the user.

Call-to-Action can promote user’s click behavior and bring the most direct conversion. Currently, the CTA of Top 1 ad is LEARN_MORE.

The main role of the creative is to attract users, and the ad copy is the key factor for conversion. IMMO IQ should continue to optimize the ad content.

3.IMMO IQ Top 3 Ads Creative Selection

   top1  top2  top3
Creative Type   Image  Image  Video
Ad Time   2020-06-08-2020-06-16  2020-06-08-2020-06-16  2020-05-25-2020-06-16
Landing Page Link  https://immoiq.be/verkoop-uw-woning-en-bereken-uw-winst/?utm_source=facebook&utm_medium=cpc&utm_campaign=%7B%7Bcampaign.name%7D%7D&utm_content=cp  https://immoiq.be/verkoop-uw-woning-en-bereken-uw-winst/?utm_source=facebook&utm_medium=cpc&utm_campaign=%7B%7Bcampaign.name%7D%7D&utm_content=cp   https://get.immoiq.be/5-redenen-om-woning-zelf-te-verkopen/

The principle of less is more appropriate for the selection of creatives. In just a few seconds to attract users’ attention, and let users understand the function of your product, these ads produced by IMMO IQ are successful.

IMMO IQ Creative Analysis: 

IMMO IQ placed a Image ad in 2020-06-08-2020-06-16, and got 0 likes. The size and type of creatives used in different ad positions are different. But using beautiful colors can attract users faster.

4.IMMO IQ Top 3 Ads Audience Analysis:

   top1  top2  top3
Country  Belgium  Belgium  Belgium
Language  N/A  N/A  N/A

Different audiences have different demands. Before publishing an ad, you have to ask yourself, do you really know who is your target audience?

Today’s advertising is increasingly pursuing personalization. If you can’t make exquisite advertisements, you must know your audience and attract the most accurate traffic.

IMMO IQ has the best conversion in Belgium, and can advertise more in Belgium in the future.

In addition, BigSpy can also target the detailed audience of advertisements, including the age distribution, gender ratio, and country of the audience. You can also use BigSpy to track competitors’ audiences.

5.IMMO IQ Top 3 Ads Performance Display

   top1  top2  top3
Ad Time  2020-06-08-2020-06-16  2020-06-08-2020-06-16  2020-05-25-2020-06-16
During  9 days  9 days 23 days 
Like  0  0  0
Share  0  0  0
Comment  0  0  0

Advertising effectiveness is a direct manifestation of advertising. IMMO IQ ‘s Top 1 ad received 0 likes, 0 shares, 0 comments in just 9 days.

Summary: Every detail of the advertisement is important. Actually, several important factors that affect the effectiveness of ads are ad creativity, ad copy, ad audience, and ad costs. Now BigSpy generates a top ads report for IMMO IQ, helping IMMO IQ to grasp the ad data more clearly.