Top Ads on IMD business school

IMD business school Background Introduction:

IMD is an independent business school, with Swiss roots and global reach, expert in developing leaders and transforming organizations to create ongoing impact. www.imd.org

Facebook is the overlord of social media, and its monthly active users have exceeded 2 billion. In addition, Facebook’s advertising system is developed, whether it is B2B or B2C advertisers, both can get huge benefits on Facebook.

IMD business school has been advertising and marketing on Facebook for many years. And IMD business school has placed 118 of ads on the Facebook platform in the last month. In the past few years,IMD business school has created thousands of ads on Facebook and completed multiple A / B tests. But do you really know what your most successful Facebook ads are? Now I use a spy tool to check.

BigSpy is the best social media ad spy tool. Searching for IMD business school on BigSpy, we can see that these ads have gained a lot of likes. Now, BigSpy generates a detailed Top ad analysis report for IMD business school. BigSpy decomposes the data of ads, view the performance of a single ad, and analyzes the Top 3 ads with the best performance from IMD business school.

BigSpy

1.IMD business school Top 3 Ads Basic Understanding

   top1  top2  top3
Name  IMD business school  IMD business school  IMD business school
Page Categories  Campus Building  Campus Building  Campus Building
Marketing Objectives Other  Other  Other
ECommerce Softwares  N/A  N/A  N/A

IMD business school Marketing Objectives Analysis: 

IMD business school has been operating in Campus Building for many years. The marketing objectives it uses most when placing Facebook ads are Other, Other, and Other.

Different campaign objectives bring completely different conversion effects. For example, Page Post Engagement can bring more users who like posts at a lower cost. Website Conversion brings accurate customers with conversions, but the ad costs are relatively high. IMD business school best marketing campaign objective at present is Other. Advertisements mainly choose the appropriate marketing objectives according to different ad purposes.

2.IMD business school Top 3 Ads Content Display

We all know that Facebook ’s advertising policy is strict, and every ad that goes online needs to be reviewed. What kind of advertising copy is in compliance? What kind of advertising copy is welcomed by users?

  top1 top2 top3
Ad Headline  23-25 June 2020  Join OWP liVe 2020 23-25 June 2020 
Ad Copy Text  ✨ Be inspired by mind-expanding talks from renowned keynote speakers through a unique virtual expe...  OWP liVe is IMD leading at the speed of change.✨ Using state-of-the-art technology to bring you t...  ✨ Be inspired by a unique virtual experience at OWP liVe 2020 ‍‍ Discover IMD’s latest rese...
Link Description  OWP liVe  Real Learning, Real Impact  OWP liVe
Website Link  owp.imd.org  owp.imd.org  owp.imd.org
CTA  LEARN_MORE  LEARN_MORE  LEARN_MORE
Text Word Count 265  264  206
Like 5  1  17

IMD business school Top 1 Ad Content Analysis:

Ad title: Text is an extension of the creative. IMD business school Top 1 ads got 5 likes. IMD business school uses a sentence with the finishing touch title: “23-25 June 2020”, point out the main purpose, and sublimate the theme of the advertisement. The power of a sentence is endless.

The text is a supplement to the headline. IMD business school shared 265 words describing Top 1 ad. In addition, the use of emojis in the text can shorten the distance to the user.

Call-to-Action can promote user’s click behavior and bring the most direct conversion. Currently, the CTA of Top 1 ad is LEARN_MORE.

The main role of the creative is to attract users, and the ad copy is the key factor for conversion. IMD business school should continue to optimize the ad content.

3.IMD business school Top 3 Ads Creative Selection

   top1  top2  top3
Creative Type   Image  Image  Video
Ad Time   2020-06-11-2020-06-18  2020-05-21-2020-06-18  2020-06-11-2020-06-18
Landing Page Link  https://owp.imd.org/owp-live/register/?utm_source=facebook&utm_medium=cpc&utm_campaign=AD_FACEBOOK_OWP&utm_content=OWP-Pilot&fbclid=IwAR07_wUN1JJhBG4GtNAi_3jTkQW-7TEQ0pMrhX72Q0gxtHS9aqP0Qzc0RzI  https://owp.imd.org/owp-live/home/   https://owp.imd.org/owp-live/register/

The principle of less is more appropriate for the selection of creatives. In just a few seconds to attract users’ attention, and let users understand the function of your product, these ads produced by IMD business school are successful.

IMD business school Creative Analysis: 

IMD business school placed a Image ad in 2020-06-11-2020-06-18, and got 5 likes. The size and type of creatives used in different ad positions are different. But using beautiful colors can attract users faster.

4.IMD business school Top 3 Ads Audience Analysis:

   top1  top2  top3
Country  N/A  France  N/A
Language  Estonian  English  Estonian

Different audiences have different demands. Before publishing an ad, you have to ask yourself, do you really know who is your target audience?

Today’s advertising is increasingly pursuing personalization. If you can’t make exquisite advertisements, you must know your audience and attract the most accurate traffic.

IMD business school has the best conversion in N/A, and can advertise more in N/A in the future.

In addition, BigSpy can also target the detailed audience of advertisements, including the age distribution, gender ratio, and country of the audience. You can also use BigSpy to track competitors’ audiences.

5.IMD business school Top 3 Ads Performance Display

   top1  top2  top3
Ad Time  2020-06-11-2020-06-18  2020-05-21-2020-06-18  2020-06-11-2020-06-18
During  8 days  29 days 8 days 
Like  5  1  17
Share  1  0  2
Comment  1  0  1

Advertising effectiveness is a direct manifestation of advertising. IMD business school ‘s Top 1 ad received 5 likes, 1 shares, 1 comments in just 8 days.

Summary: Every detail of the advertisement is important. Actually, several important factors that affect the effectiveness of ads are ad creativity, ad copy, ad audience, and ad costs. Now BigSpy generates a top ads report for IMD business school, helping IMD business school to grasp the ad data more clearly.