Top Ads on IKI
IKI Background Introduction:
Mes visi mylim maistą!
Facebook is the overlord of social media, and its monthly active users have exceeded 2 billion. In addition, Facebook’s advertising system is developed, whether it is B2B or B2C advertisers, both can get huge benefits on Facebook.
IKI has been advertising and marketing on Facebook for many years. And IKI has placed 748 of ads on the Facebook platform in the last month. In the past few years,IKI has created thousands of ads on Facebook and completed multiple A / B tests. But do you really know what your most successful Facebook ads are? Now I use a spy tool to check.
BigSpy is the best social media ad spy tool. Searching for IKI on BigSpy, we can see that these ads have gained a lot of likes. Now, BigSpy generates a detailed Top ad analysis report for IKI. BigSpy decomposes the data of ads, view the performance of a single ad, and analyzes the Top 3 ads with the best performance from IKI.
1.IKI Top 3 Ads Basic Understanding
| top1 | top2 | top3 | |
| Name | IKI | IKI | IKI |
| Page Categories | Organization | Baby Goods/Kids Goods | Baby Goods/Kids Goods |
| Marketing Objectives | Other | Other | Other |
| ECommerce Softwares | N/A | woocommerce | woocommerce |
IKI Marketing Objectives Analysis:
IKI has been operating in Organization for many years. The marketing objectives it uses most when placing Facebook ads are Other, Other, and Other.
Different campaign objectives bring completely different conversion effects. For example, Page Post Engagement can bring more users who like posts at a lower cost. Website Conversion brings accurate customers with conversions, but the ad costs are relatively high. IKI best marketing campaign objective at present is Other. Advertisements mainly choose the appropriate marketing objectives according to different ad purposes.
2.IKI Top 3 Ads Content Display
We all know that Facebook ’s advertising policy is strict, and every ad that goes online needs to be reviewed. What kind of advertising copy is in compliance? What kind of advertising copy is welcomed by users?
| top1 | top2 | top3 | |
| Ad Headline | Šiam savaitgaliui | Urban Iki | Urban Iki |
| Ad Copy Text | Mažos kainos receptai: geriausi #iki pasiūlymai Daugiau akcijų: www.iki.lt/akcijos | no setting | no setting |
| Link Description | N/A | N/A | N/A |
| Website Link | www.facebook.com | www.urbaniki.com | www.urbaniki.com |
| CTA | LEARN_MORE | SHOP_NOW | SHOP_NOW |
| Text Word Count | 86 | 0 | 0 |
| Like | 13 | 0 | 0 |
IKI Top 1 Ad Content Analysis：
Ad title: Text is an extension of the creative. IKI Top 1 ads got 13 likes. IKI uses a sentence with the finishing touch title: “Šiam savaitgaliui”, point out the main purpose, and sublimate the theme of the advertisement. The power of a sentence is endless.
The text is a supplement to the headline. IKI shared 86 words describing Top 1 ad. In addition, the use of emojis in the text can shorten the distance to the user.
Call-to-Action can promote user’s click behavior and bring the most direct conversion. Currently, the CTA of Top 1 ad is LEARN_MORE.
The main role of the creative is to attract users, and the ad copy is the key factor for conversion. IKI should continue to optimize the ad content.
3.IKI Top 3 Ads Creative Selection
| top1 | top2 | top3 | |
| Creative Type | Image | Carousel | Carousel |
| Ad Time | 2020-06-18-2020-06-19 | 2019-07-10-2020-06-19 | 2019-07-05-2020-06-19 |
| Landing Page Link | https://www.facebook.com/PrekybosTinklasIKI/?_sref_=3271320752890680&refid=28&_ft_=adid.23845484104020103:qid.6839843002657169281:mf_story_key.-3177045092596647483:is_sponsored.1:ei.AI@AQIhwouvPE4WVqBskjqNA1t1whShc1PBzu73LpVEc56ZnjuHmAKgQu_XH2jpOQfWVQgp0jUJPA8_-QEm5J9uR_eG:top_level_post_id.3271320749557347:content_owner_id_new.156301057726014:call_to_action_type.LEARN_MORE:page_id.156301057726014:src.22:story_location.5:story_attachment_style.rich_media_collection:view_time.1592524651:filter.h_nor:tds_flgs.3:actrs.156301057726014:page_insights.%7B%22156301057726014%22:%7B%22page_id%22:156301057726014,%22page_id_type%22:%22page%22,%22actor_id%22:156301057726014,%22dm%22:%7B%22isShare%22:1,%22originalPostOwnerID%22:0%7D,%22psn%22:%22EntStatusCreationStory%22,%22post_context%22:%7B%22object_fbtype%22:266,%22publish_time%22:1592495844,%22story_name%22:%22EntStatusCreationStory%22,%22story_fbid%22:%5B3271320749557347%5D%7D,%22role%22:1,%22sl%22:5,%22targets%22:%5B%7B%22actor_id%22:156301057726014,%22page_id%22:156301057726014,%22post_id%22:3271320749557347,%22role%22:1,%22share_id%22:0%7D%5D%7D%7D&__tn__=~-R | https://www.urbaniki.com/product/urban-iki-front-seat/ | https://www.urbaniki.com/shop/ |
The principle of less is more appropriate for the selection of creatives. In just a few seconds to attract users’ attention, and let users understand the function of your product, these ads produced by IKI are successful.
IKI Creative Analysis:
IKI placed a Image ad in 2020-06-18-2020-06-19, and got 13 likes. The size and type of creatives used in different ad positions are different. But using beautiful colors can attract users faster.
4.IKI Top 3 Ads Audience Analysis:
| top1 | top2 | top3 | |
| Country | Lithuania | Netherlands | Netherlands |
| Language | Lithuanian | Indonesian | Indonesian |
Different audiences have different demands. Before publishing an ad, you have to ask yourself, do you really know who is your target audience?
Today’s advertising is increasingly pursuing personalization. If you can’t make exquisite advertisements, you must know your audience and attract the most accurate traffic.
IKI has the best conversion in Lithuania, and can advertise more in Lithuania in the future.
In addition, BigSpy can also target the detailed audience of advertisements, including the age distribution, gender ratio, and country of the audience. You can also use BigSpy to track competitors’ audiences.
5.IKI Top 3 Ads Performance Display
| top1 | top2 | top3 | |
| Ad Time | 2020-06-18-2020-06-19 | 2019-07-10-2020-06-19 | 2019-07-05-2020-06-19 |
| During | 2 days | 346 days | 351 days |
| Like | 13 | 0 | 0 |
| Share | 2 | 0 | 0 |
| Comment | 0 | 0 | 0 |
Advertising effectiveness is a direct manifestation of advertising. IKI ‘s Top 1 ad received 13 likes, 2 shares, 0 comments in just 2 days.
Summary: Every detail of the advertisement is important. Actually, several important factors that affect the effectiveness of ads are ad creativity, ad copy, ad audience, and ad costs. Now BigSpy generates a top ads report for IKI, helping IKI to grasp the ad data more clearly.