Top Ads on IKEA

IKEA Background Introduction:

IKEA India - sharing design inspiration & smart solutions to make life at home easier. © Inter IKEA Systems B.V. 2016

Facebook is the overlord of social media, and its monthly active users have exceeded 2 billion. In addition, Facebook’s advertising system is developed, whether it is B2B or B2C advertisers, both can get huge benefits on Facebook.

IKEA has been advertising and marketing on Facebook for many years. And IKEA has placed 3088 of ads on the Facebook platform in the last month. In the past few years,IKEA has created thousands of ads on Facebook and completed multiple A / B tests. But do you really know what your most successful Facebook ads are? Now I use a spy tool to check.

BigSpy is the best social media ad spy tool. Searching for IKEA on BigSpy, we can see that these ads have gained a lot of likes. Now, BigSpy generates a detailed Top ad analysis report for IKEA. BigSpy decomposes the data of ads, view the performance of a single ad, and analyzes the Top 3 ads with the best performance from IKEA.

BigSpy

1.IKEA Top 3 Ads Basic Understanding

   top1  top2  top3
Name  IKEA  IKEA  IKEA
Page Categories  Furniture Store  Furniture Store  Furniture Store
Marketing Objectives Other  Other  Other
ECommerce Softwares  N/A  N/A  N/A

IKEA Marketing Objectives Analysis: 

IKEA has been operating in Furniture Store for many years. The marketing objectives it uses most when placing Facebook ads are Other, Other, and Other.

Different campaign objectives bring completely different conversion effects. For example, Page Post Engagement can bring more users who like posts at a lower cost. Website Conversion brings accurate customers with conversions, but the ad costs are relatively high. IKEA best marketing campaign objective at present is Other. Advertisements mainly choose the appropriate marketing objectives according to different ad purposes.

2.IKEA Top 3 Ads Content Display

We all know that Facebook ’s advertising policy is strict, and every ad that goes online needs to be reviewed. What kind of advertising copy is in compliance? What kind of advertising copy is welcomed by users?

  top1 top2 top3
Ad Headline  Apsipirkite internetu  Dopasuj kuchnię do swoich potrzeb! Hjälp material att leva vidare 
Ad Copy Text  Vasara geresnė su IKEA  Teraz kuchnie IKEA na każdy wymiar w promocji! 100 zł na kolejne zakupy za każdy 1000 zł wydany ...  Lite jobbigt. Men värt det. Tillsammans kan vi bidra till en mer hållbar framtid.
Link Description  Specialaus dizaino grotelės patogios tuo, kad lengva iškepti ir žuvį, ir pjaustytas daržoves – jos tikrai nenukris ant įkaitusių anglių. Kepsninę KORPÖN labai patogu pasiimti į iškylas miške, paplūdimyje ar vykstant stovyklauti. Galima sulankstyti, kad užimtų mažiau vietos ir būt...  N/A  N/A
Website Link  www.ikea.lt  track.adform.net  track.adform.net
CTA  SHOP_NOW  LEARN_MORE  LEARN_MORE
Text Word Count 23  131  83
Like 68  131  531

IKEA Top 1 Ad Content Analysis:

Ad title: Text is an extension of the creative. IKEA Top 1 ads got 68 likes. IKEA uses a sentence with the finishing touch title: “Apsipirkite internetu”, point out the main purpose, and sublimate the theme of the advertisement. The power of a sentence is endless.

The text is a supplement to the headline. IKEA shared 23 words describing Top 1 ad. In addition, the use of emojis in the text can shorten the distance to the user.

Call-to-Action can promote user’s click behavior and bring the most direct conversion. Currently, the CTA of Top 1 ad is SHOP_NOW.

The main role of the creative is to attract users, and the ad copy is the key factor for conversion. IKEA should continue to optimize the ad content.

3.IKEA Top 3 Ads Creative Selection

   top1  top2  top3
Creative Type   Image  Image  Video
Ad Time   2020-06-04-2020-06-20  2020-06-09-2020-06-20  2020-05-13-2020-06-20
Landing Page Link  https://www.ikea.lt/lt/products/sodas-balkonas-terasa/kepsnines/kepsnines/korpon-kilnojamoji-angline-kepsnine-juoda-art-50283431?utm_source=facebook&utm_medium=social&utm_campaign=PLN-20-077_IKEA_Spring_06.08-06.21-Targeting_pb22_display&utm_term=PLN-20-077_IKEA_Spring_06.08-06.21-Targeting_pb22_display_PMA_Feed%26Stories&utm_content=banner_Single2_targeting  https://track.adform.net/C/?bn=37597421&fbclid=IwAR0L6LWHHvOENQoWfTxUCcG48zbdy_dXI0MLxBc00tl1AAN3OS-39eVZV2k   https://www.ikea.com/se/sv/this-is-ikea/sustainable-everyday/cirkularitet-pub7b2970e4?utm_campaign=IKEA_SE_SE_P_2015-2031+P4+B1+social_ATTRACT&utm_medium=&utm_source=SE+Facebook+Self-service&utm_content=Kretsloppet+V.20-21&utm_term=SOL_FB/IN_AW_CPM_P1_none_Y_c3_Kretslopp

The principle of less is more appropriate for the selection of creatives. In just a few seconds to attract users’ attention, and let users understand the function of your product, these ads produced by IKEA are successful.

IKEA Creative Analysis: 

IKEA placed a Image ad in 2020-06-04-2020-06-20, and got 68 likes. The size and type of creatives used in different ad positions are different. But using beautiful colors can attract users faster.

4.IKEA Top 3 Ads Audience Analysis:

   top1  top2  top3
Country  Lithuania  N/A  Sweden,Switzerland
Language  Lithuanian  Polish  Swedish

Different audiences have different demands. Before publishing an ad, you have to ask yourself, do you really know who is your target audience?

Today’s advertising is increasingly pursuing personalization. If you can’t make exquisite advertisements, you must know your audience and attract the most accurate traffic.

IKEA has the best conversion in Lithuania, and can advertise more in Lithuania in the future.

In addition, BigSpy can also target the detailed audience of advertisements, including the age distribution, gender ratio, and country of the audience. You can also use BigSpy to track competitors’ audiences.

5.IKEA Top 3 Ads Performance Display

   top1  top2  top3
Ad Time  2020-06-04-2020-06-20  2020-06-09-2020-06-20  2020-05-13-2020-06-20
During  17 days  12 days 39 days 
Like  68  131  531
Share  3  11  18
Comment  2  8  15

Advertising effectiveness is a direct manifestation of advertising. IKEA ‘s Top 1 ad received 68 likes, 3 shares, 2 comments in just 17 days.

Summary: Every detail of the advertisement is important. Actually, several important factors that affect the effectiveness of ads are ad creativity, ad copy, ad audience, and ad costs. Now BigSpy generates a top ads report for IKEA, helping IKEA to grasp the ad data more clearly.