Top Ads on IIMK Senior Management programme

IIMK Senior Management programme Background Introduction:

Facebook is the overlord of social media, and its monthly active users have exceeded 2 billion. In addition, Facebook’s advertising system is developed, whether it is B2B or B2C advertisers, both can get huge benefits on Facebook.

IIMK Senior Management programme has been advertising and marketing on Facebook for many years. And IIMK Senior Management programme has placed 39 of ads on the Facebook platform in the last month. In the past few years,IIMK Senior Management programme has created thousands of ads on Facebook and completed multiple A / B tests. But do you really know what your most successful Facebook ads are? Now I use a spy tool to check.

BigSpy is the best social media ad spy tool. Searching for IIMK Senior Management programme on BigSpy, we can see that these ads have gained a lot of likes. Now, BigSpy generates a detailed Top ad analysis report for IIMK Senior Management programme. BigSpy decomposes the data of ads, view the performance of a single ad, and analyzes the Top 3 ads with the best performance from IIMK Senior Management programme.

BigSpy

1.IIMK Senior Management programme Top 3 Ads Basic Understanding

   top1  top2  top3
Name  IIMK Senior Management programme  IIMK Senior Management programme  IIMK Senior Management programme
Page Categories  Education  Education  Education
Marketing Objectives Other  Other  Other
ECommerce Softwares  N/A  N/A  N/A

IIMK Senior Management programme Marketing Objectives Analysis: 

IIMK Senior Management programme has been operating in Education for many years. The marketing objectives it uses most when placing Facebook ads are Other, Other, and Other.

Different campaign objectives bring completely different conversion effects. For example, Page Post Engagement can bring more users who like posts at a lower cost. Website Conversion brings accurate customers with conversions, but the ad costs are relatively high. IIMK Senior Management programme best marketing campaign objective at present is Other. Advertisements mainly choose the appropriate marketing objectives according to different ad purposes.

2.IIMK Senior Management programme Top 3 Ads Content Display

We all know that Facebook ’s advertising policy is strict, and every ad that goes online needs to be reviewed. What kind of advertising copy is in compliance? What kind of advertising copy is welcomed by users?

  top1 top2 top3
Ad Headline  Accepting Applications until June 15, 2020  Last Date for Round 3 Applications – June 15, 2020 Accepting Applications until June 15, 2020 
Ad Copy Text  Efficiently manage cross-functional teams and advance your ability to create productive business mod...  Sharpen your skills to transition successfully from functional positions to leadership roles in your...  Leverage a robust understanding of the functional areas of management to make improved real-time tac...
Link Description  Sharpen your strategic leadership skills via live online and campus immersion sessions at the IIM Kozhikode campus.  Sharpen your strategic leadership skills via live online and campus immersion sessions at the IIM Kozhikode campus.  Sharpen your strategic leadership skills via live online and campus immersion sessions at the IIM Kozhikode campus.
Website Link  iimk.eruditus.com  iimk.eruditus.com  iimk.eruditus.com
CTA  APPLY_NOW  APPLY_NOW  APPLY_NOW
Text Word Count 159  164  207
Like 307  1515  97

IIMK Senior Management programme Top 1 Ad Content Analysis:

Ad title: Text is an extension of the creative. IIMK Senior Management programme Top 1 ads got 307 likes. IIMK Senior Management programme uses a sentence with the finishing touch title: “Accepting Applications until June 15, 2020”, point out the main purpose, and sublimate the theme of the advertisement. The power of a sentence is endless.

The text is a supplement to the headline. IIMK Senior Management programme shared 159 words describing Top 1 ad. In addition, the use of emojis in the text can shorten the distance to the user.

Call-to-Action can promote user’s click behavior and bring the most direct conversion. Currently, the CTA of Top 1 ad is APPLY_NOW.

The main role of the creative is to attract users, and the ad copy is the key factor for conversion. IIMK Senior Management programme should continue to optimize the ad content.

3.IIMK Senior Management programme Top 3 Ads Creative Selection

   top1  top2  top3
Creative Type   Image  Image  Image
Ad Time   2020-05-20-2020-06-14  2020-05-20-2020-06-14  2020-05-20-2020-06-13
Landing Page Link  https://iimk.eruditus.com/senior-management-programme/index.php  https://iimk.eruditus.com/senior-management-programme/index.php?utm_medium=Facebook_Mobile_Feed&utm_source=Facebook&utm_campaign=B-0000_IN_FB_INT_IIMK-SMP_Jun-20_Tier_1&utm_content=B-0000_IN_FB_INT_IIMK-SMP_Jun-20_Tier_1+-+Conversion+Lookalike+IN+3%25+-+Link+Post+-+FB06-Round3&utm_id=5ec605806c4ff20c9b21c4f6&utm_term=facebook,messenger&fbclid=IwAR2ssozlCEww-gLu9NhJAnLM-ELk2dKWN3pAMkI9hRzKqir0vX8h9jhCFSk   https://iimk.eruditus.com/senior-management-programme/index.php?utm_medium=Facebook_Mobile_Feed&utm_source=Facebook&utm_campaign=B-0000_IN_FB_INT_IIMK-SMP_Jun-20_Tier_1_new&utm_content=B-0000_IN_FB_INT_IIMK-SMP_Jun-20_Tier_1_new+-+Interest%2BEducational_School+-+Link+Post+-+FB08-Round3&utm_id=5ed29223b94064a7fd357f38&utm_term=facebook,messenger

The principle of less is more appropriate for the selection of creatives. In just a few seconds to attract users’ attention, and let users understand the function of your product, these ads produced by IIMK Senior Management programme are successful.

IIMK Senior Management programme Creative Analysis: 

IIMK Senior Management programme placed a Image ad in 2020-05-20-2020-06-14, and got 307 likes. The size and type of creatives used in different ad positions are different. But using beautiful colors can attract users faster.

4.IIMK Senior Management programme Top 3 Ads Audience Analysis:

   top1  top2  top3
Country  China  India  China
Language  English  English  English

Different audiences have different demands. Before publishing an ad, you have to ask yourself, do you really know who is your target audience?

Today’s advertising is increasingly pursuing personalization. If you can’t make exquisite advertisements, you must know your audience and attract the most accurate traffic.

IIMK Senior Management programme has the best conversion in China, and can advertise more in China in the future.

In addition, BigSpy can also target the detailed audience of advertisements, including the age distribution, gender ratio, and country of the audience. You can also use BigSpy to track competitors’ audiences.

5.IIMK Senior Management programme Top 3 Ads Performance Display

   top1  top2  top3
Ad Time  2020-05-20-2020-06-14  2020-05-20-2020-06-14  2020-05-20-2020-06-13
During  26 days  26 days 25 days 
Like  307  1515  97
Share  11  84  22
Comment  14  53  4

Advertising effectiveness is a direct manifestation of advertising. IIMK Senior Management programme ‘s Top 1 ad received 307 likes, 11 shares, 14 comments in just 26 days.

Summary: Every detail of the advertisement is important. Actually, several important factors that affect the effectiveness of ads are ad creativity, ad copy, ad audience, and ad costs. Now BigSpy generates a top ads report for IIMK Senior Management programme, helping IIMK Senior Management programme to grasp the ad data more clearly.