Top Ads on IIFL Markets

IIFL Markets Background Introduction:

We offer a wide range of financial services, which will help you emerge from the cliche of just saving, to investing and achieving your dreams.

Facebook is the overlord of social media, and its monthly active users have exceeded 2 billion. In addition, Facebook’s advertising system is developed, whether it is B2B or B2C advertisers, both can get huge benefits on Facebook.

IIFL Markets has been advertising and marketing on Facebook for many years. And IIFL Markets has placed 33 of ads on the Facebook platform in the last month. In the past few years,IIFL Markets has created thousands of ads on Facebook and completed multiple A / B tests. But do you really know what your most successful Facebook ads are? Now I use a spy tool to check.

BigSpy is the best social media ad spy tool. Searching for IIFL Markets on BigSpy, we can see that these ads have gained a lot of likes. Now, BigSpy generates a detailed Top ad analysis report for IIFL Markets. BigSpy decomposes the data of ads, view the performance of a single ad, and analyzes the Top 3 ads with the best performance from IIFL Markets.


1.IIFL Markets Top 3 Ads Basic Understanding

   top1  top2  top3
Name  IIFL Markets  IIFL Markets  IIFL Markets
Page Categories  Investing Service  Investing Service  Investing Service
Marketing Objectives Other  Other  Other
ECommerce Softwares  N/A  N/A  N/A

IIFL Markets Marketing Objectives Analysis: 

IIFL Markets has been operating in Investing Service for many years. The marketing objectives it uses most when placing Facebook ads are Other, Other, and Other.

Different campaign objectives bring completely different conversion effects. For example, Page Post Engagement can bring more users who like posts at a lower cost. Website Conversion brings accurate customers with conversions, but the ad costs are relatively high. IIFL Markets best marketing campaign objective at present is Other. Advertisements mainly choose the appropriate marketing objectives according to different ad purposes.

2.IIFL Markets Top 3 Ads Content Display

We all know that Facebook ’s advertising policy is strict, and every ad that goes online needs to be reviewed. What kind of advertising copy is in compliance? What kind of advertising copy is welcomed by users?

  top1 top2 top3
Ad Headline  Became Financial Entrepreneur  आज ही अपना डीमैट खाता खोलें Open a FREE demat and trading account 
Ad Copy Text  Starting your own business became so easy with IIFL. Partner with IIFL and start your own franchise ...  क्या आप शेयर बाजार में नए है? आज ही हमार...  न केवल एक नि: शुल्क डीमैट खाता, बल्कि आप...
Link Description  Start you own business with IIFL Partner program in financial markets and get various benefits such as personal assistance, personalized branding etc.    N/A
Website Link
Text Word Count 126  209  228
Like 123  24856  39986

IIFL Markets Top 1 Ad Content Analysis:

Ad title: Text is an extension of the creative. IIFL Markets Top 1 ads got 123 likes. IIFL Markets uses a sentence with the finishing touch title: “Became Financial Entrepreneur”, point out the main purpose, and sublimate the theme of the advertisement. The power of a sentence is endless.

The text is a supplement to the headline. IIFL Markets shared 126 words describing Top 1 ad. In addition, the use of emojis in the text can shorten the distance to the user.

Call-to-Action can promote user’s click behavior and bring the most direct conversion. Currently, the CTA of Top 1 ad is APPLY_NOW.

The main role of the creative is to attract users, and the ad copy is the key factor for conversion. IIFL Markets should continue to optimize the ad content.

3.IIFL Markets Top 3 Ads Creative Selection

   top1  top2  top3
Creative Type   Image  Image  Image
Ad Time   2020-06-11-2020-06-15  2019-07-16-2020-05-29  2019-07-16-2020-05-07
Landing Page Link

The principle of less is more appropriate for the selection of creatives. In just a few seconds to attract users’ attention, and let users understand the function of your product, these ads produced by IIFL Markets are successful.

IIFL Markets Creative Analysis: 

IIFL Markets placed a Image ad in 2020-06-11-2020-06-15, and got 123 likes. The size and type of creatives used in different ad positions are different. But using beautiful colors can attract users faster.

4.IIFL Markets Top 3 Ads Audience Analysis:

   top1  top2  top3
Country  India  N/A  N/A
Language  English  N/A  English

Different audiences have different demands. Before publishing an ad, you have to ask yourself, do you really know who is your target audience?

Today’s advertising is increasingly pursuing personalization. If you can’t make exquisite advertisements, you must know your audience and attract the most accurate traffic.

IIFL Markets has the best conversion in India, and can advertise more in India in the future.

In addition, BigSpy can also target the detailed audience of advertisements, including the age distribution, gender ratio, and country of the audience. You can also use BigSpy to track competitors’ audiences.

5.IIFL Markets Top 3 Ads Performance Display

   top1  top2  top3
Ad Time  2020-06-11-2020-06-15  2019-07-16-2020-05-29  2019-07-16-2020-05-07
During  5 days  319 days 297 days 
Like  123  24856  39986
Share  10  542  554
Comment  20  1337  2681

Advertising effectiveness is a direct manifestation of advertising. IIFL Markets ‘s Top 1 ad received 123 likes, 10 shares, 20 comments in just 5 days.

Summary: Every detail of the advertisement is important. Actually, several important factors that affect the effectiveness of ads are ad creativity, ad copy, ad audience, and ad costs. Now BigSpy generates a top ads report for IIFL Markets, helping IIFL Markets to grasp the ad data more clearly.