Top Ads on IHOT

IHOT Background Introduction:

Facebook is the overlord of social media, and its monthly active users have exceeded 2 billion. In addition, Facebook’s advertising system is developed, whether it is B2B or B2C advertisers, both can get huge benefits on Facebook.

IHOT has been advertising and marketing on Facebook for many years. And IHOT has placed 16 of ads on the Facebook platform in the last month. In the past few years,IHOT has created thousands of ads on Facebook and completed multiple A / B tests. But do you really know what your most successful Facebook ads are? Now I use a spy tool to check.

BigSpy is the best social media ad spy tool. Searching for IHOT on BigSpy, we can see that these ads have gained a lot of likes. Now, BigSpy generates a detailed Top ad analysis report for IHOT. BigSpy decomposes the data of ads, view the performance of a single ad, and analyzes the Top 3 ads with the best performance from IHOT.

BigSpy

1.IHOT Top 3 Ads Basic Understanding

   top1  top2  top3
Name  IHOT  IHOT  IHOT
Page Categories  Actor  Actor  Actor
Marketing Objectives Other  Other  Other
ECommerce Softwares  N/A  N/A  N/A

IHOT Marketing Objectives Analysis: 

IHOT has been operating in Actor for many years. The marketing objectives it uses most when placing Facebook ads are Other, Other, and Other.

Different campaign objectives bring completely different conversion effects. For example, Page Post Engagement can bring more users who like posts at a lower cost. Website Conversion brings accurate customers with conversions, but the ad costs are relatively high. IHOT best marketing campaign objective at present is Other. Advertisements mainly choose the appropriate marketing objectives according to different ad purposes.

2.IHOT Top 3 Ads Content Display

We all know that Facebook ’s advertising policy is strict, and every ad that goes online needs to be reviewed. What kind of advertising copy is in compliance? What kind of advertising copy is welcomed by users?

  top1 top2 top3
Ad Headline  Citaclo.  Citaclo. Photos from Citaclo.'s post 
Ad Copy Text   FLASH SALE 60% cho 50 slot đầu tiên CHẤM “.” tại đây Chiếc quần quốc dân mà ...  Quần Mix cỡ nào cũng xinh nhé các cậu . Hình thật ai hỏi hình thật nghỉ bán ...  -
Link Description   FLASH SALE 60% cho 50 slot đầu tiên CHẤM “.” tại đây Chiếc quần quốc dân mà bất kì ai cũng nên sở hữu từ 2 chiếc trong tủ đồ, mang đi ra ngoài hay đi đâu cũng hợp cực luôn í  Quần Mix cỡ nào cũng xinh nhé các cậu . Hình thật ai hỏi hình thật nghỉ bán Ê Ấ Ỉ . Price : 189.000 ( sỉ #140k ) Sll - đại lý inbox giá cực tốt Zalo sỉ : 0932611633 Các cậu sẽ được hỗ trợ : ◾️ Hình ảnh thật 100% cực đẹp , cực chất , bỏ qua nỗi lo hàng không giống hình ◾️ Xưởng gia công nên giá tận rễ ◾️ Cập nhật hàng thường xuyên tại zalo sỉ 0932611633 Tới ngay cửa hàng : 193 Tam châu , p Tam bình , thủ đức để được tư vấn và thử size nhé các cậu Cửa hàng sỉ : 510 quốc lộ 1A khu phố 1 p Tam Bình , thủ đức  N/A
Website Link  www.facebook.com  www.facebook.com  www.facebook.com
CTA      
Text Word Count 228  673  381
Like 2127  1467  772

IHOT Top 1 Ad Content Analysis:

Ad title: Text is an extension of the creative. IHOT Top 1 ads got 2127 likes. IHOT uses a sentence with the finishing touch title: “Citaclo.”, point out the main purpose, and sublimate the theme of the advertisement. The power of a sentence is endless.

The text is a supplement to the headline. IHOT shared 228 words describing Top 1 ad. In addition, the use of emojis in the text can shorten the distance to the user.

Call-to-Action can promote user’s click behavior and bring the most direct conversion. Currently, the CTA of Top 1 ad is .

The main role of the creative is to attract users, and the ad copy is the key factor for conversion. IHOT should continue to optimize the ad content.

3.IHOT Top 3 Ads Creative Selection

   top1  top2  top3
Creative Type   Image  Image  Image
Ad Time   2019-12-27-2020-01-01  2019-12-27-2019-12-29  2019-08-09-2019-08-10
Landing Page Link  https://www.facebook.com/1019047031520905/posts/2770841369674787/  https://www.facebook.com/1019047031520905/posts/2770834183008839/   https://www.facebook.com/CitaCloCitaClo/?refid=28&_ft_=adid.23843789574060094:qid.6723499853172459100:mf_story_key.-418885359139921525:is_sponsored.1:ei.AI@AQIWQ-9EtngINpi0dTGcqf1YOSjVEDHvOyR2PdUSlLPx72dJCbO04QJtcm0WMlhHfeoEMVA4-Ms_l0VjmCNUIuIf:top_level_post_id.2482569795168614:content_owner_id_new.1019047031520905:page_id.1019047031520905:src.22:photo_attachments_list.%5B2482569431835317,2482569378501989,2482569505168643,2482569538501973%5D:story_location.5:story_attachment_style.album:view_time.1565436729:page_insights.%7B%221019047031520905%22:%7B%22page_id%22:1019047031520905,%22actor_id%22:1019047031520905,%22dm%22:%7B%22isShare%22:0,%22originalPostOwnerID%22:0%7D,%22psn%22:%22EntStatusCreationStory%22,%22post_context%22:%7B%22object_fbtype%22:266,%22publish_time%22:1565405488,%22story_name%22:%22EntStatusCreationStory%22,%22story_fbid%22:%5B2482569795168614%5D%7D,%22role%22:1,%22sl%22:5,%22targets%22:%5B%7B%22actor_id%22:1019047031520905,%22page_id%22:1019047031520905,%22post_id%22:2482569795168614,%22role%22:1,%22share_id%22:0%7D%5D%7D%7D&__tn__=~-R

The principle of less is more appropriate for the selection of creatives. In just a few seconds to attract users’ attention, and let users understand the function of your product, these ads produced by IHOT are successful.

IHOT Creative Analysis: 

IHOT placed a Image ad in 2019-12-27-2020-01-01, and got 2127 likes. The size and type of creatives used in different ad positions are different. But using beautiful colors can attract users faster.

4.IHOT Top 3 Ads Audience Analysis:

   top1  top2  top3
Country  N/A  N/A  N/A
Language  Vietnamese  Vietnamese  Portuguese

Different audiences have different demands. Before publishing an ad, you have to ask yourself, do you really know who is your target audience?

Today’s advertising is increasingly pursuing personalization. If you can’t make exquisite advertisements, you must know your audience and attract the most accurate traffic.

IHOT has the best conversion in N/A, and can advertise more in N/A in the future.

In addition, BigSpy can also target the detailed audience of advertisements, including the age distribution, gender ratio, and country of the audience. You can also use BigSpy to track competitors’ audiences.

5.IHOT Top 3 Ads Performance Display

   top1  top2  top3
Ad Time  2019-12-27-2020-01-01  2019-12-27-2019-12-29  2019-08-09-2019-08-10
During  6 days  3 days 2 days 
Like  2127  1467  772
Share  9  15  0
Comment  34  15  2

Advertising effectiveness is a direct manifestation of advertising. IHOT ‘s Top 1 ad received 2127 likes, 9 shares, 34 comments in just 6 days.

Summary: Every detail of the advertisement is important. Actually, several important factors that affect the effectiveness of ads are ad creativity, ad copy, ad audience, and ad costs. Now BigSpy generates a top ads report for IHOT, helping IHOT to grasp the ad data more clearly.