Top Ads on IHG Hotels & Resorts

IHG Hotels & Resorts Background Introduction:

IHG Hotels & Resort’s purpose is to create Great Hotels Guests Love® by delivering True Hospitality for everyone. Learn more at IHG.com.

Facebook is the overlord of social media, and its monthly active users have exceeded 2 billion. In addition, Facebook’s advertising system is developed, whether it is B2B or B2C advertisers, both can get huge benefits on Facebook.

IHG Hotels & Resorts has been advertising and marketing on Facebook for many years. And IHG Hotels & Resorts has placed 804 of ads on the Facebook platform in the last month. In the past few years,IHG Hotels & Resorts has created thousands of ads on Facebook and completed multiple A / B tests. But do you really know what your most successful Facebook ads are? Now I use a spy tool to check.

BigSpy is the best social media ad spy tool. Searching for IHG Hotels & Resorts on BigSpy, we can see that these ads have gained a lot of likes. Now, BigSpy generates a detailed Top ad analysis report for IHG Hotels & Resorts. BigSpy decomposes the data of ads, view the performance of a single ad, and analyzes the Top 3 ads with the best performance from IHG Hotels & Resorts.

BigSpy

1.IHG Hotels & Resorts Top 3 Ads Basic Understanding

   top1  top2  top3
Name  IHG Hotels & Resorts  IHG Hotels & Resorts  IHG Hotels & Resorts
Page Categories  Travel Company  Travel Company  Travel Company
Marketing Objectives Other  Other  Other
ECommerce Softwares  N/A  N/A  N/A

IHG Hotels & Resorts Marketing Objectives Analysis: 

IHG Hotels & Resorts has been operating in Travel Company for many years. The marketing objectives it uses most when placing Facebook ads are Other, Other, and Other.

Different campaign objectives bring completely different conversion effects. For example, Page Post Engagement can bring more users who like posts at a lower cost. Website Conversion brings accurate customers with conversions, but the ad costs are relatively high. IHG Hotels & Resorts best marketing campaign objective at present is Other. Advertisements mainly choose the appropriate marketing objectives according to different ad purposes.

2.IHG Hotels & Resorts Top 3 Ads Content Display

We all know that Facebook ’s advertising policy is strict, and every ad that goes online needs to be reviewed. What kind of advertising copy is in compliance? What kind of advertising copy is welcomed by users?

  top1 top2 top3
Ad Headline  Limited Time Offer!  Limited Time Offer! Limited Time Offer! 
Ad Copy Text  Road trip or staycation? However you’re ready to travel, you can save at least 15%* when you stay ...  Road trip or staycation? However you’re ready to travel, you can save at least 15%* when you stay ...  Road trip or staycation? However you’re ready to travel, you can save at least 15%* when you stay ...
Link Description  Book by June 18, 2020.  Book by June 18, 2020.  Book by June 18, 2020.
Website Link  www.ihg.com  www.ihg.com  www.ihg.com
CTA  BOOK_TRAVEL  BOOK_TRAVEL  BOOK_TRAVEL
Text Word Count 134  134  134
Like 12  16  26

IHG Hotels & Resorts Top 1 Ad Content Analysis:

Ad title: Text is an extension of the creative. IHG Hotels & Resorts Top 1 ads got 12 likes. IHG Hotels & Resorts uses a sentence with the finishing touch title: “Limited Time Offer!”, point out the main purpose, and sublimate the theme of the advertisement. The power of a sentence is endless.

The text is a supplement to the headline. IHG Hotels & Resorts shared 134 words describing Top 1 ad. In addition, the use of emojis in the text can shorten the distance to the user.

Call-to-Action can promote user’s click behavior and bring the most direct conversion. Currently, the CTA of Top 1 ad is BOOK_TRAVEL.

The main role of the creative is to attract users, and the ad copy is the key factor for conversion. IHG Hotels & Resorts should continue to optimize the ad content.

3.IHG Hotels & Resorts Top 3 Ads Creative Selection

   top1  top2  top3
Creative Type   Image  Image  Image
Ad Time   2020-06-09-2020-06-18  2020-06-12-2020-06-18  2020-06-12-2020-06-17
Landing Page Link  https://www.ihg.com/content/us/en/deals/hotel-offers/stay-longer-and-save-usa?cm_mmc=PAIDSOCIAL_FBIG_IHG_SLAS_NYC_Static&fbclid=IwAR0FYCEpocRDT0rA1SIIqiXN8Kx7ujlkus-Pu6TgP78qTgGyEZ8bY8oSJCs  https://www.ihg.com/content/us/en/deals/hotel-offers/stay-longer-and-save-midwest?cm_mmc=PAIDSOCIAL_FBIG_IHG_SLAS_MI_Static   https://www.ihg.com/content/us/en/deals/hotel-offers/stay-longer-and-save-west?cm_mmc=PAIDSOCIAL_FBIG_IHG_SLAS_CA-Static

The principle of less is more appropriate for the selection of creatives. In just a few seconds to attract users’ attention, and let users understand the function of your product, these ads produced by IHG Hotels & Resorts are successful.

IHG Hotels & Resorts Creative Analysis: 

IHG Hotels & Resorts placed a Image ad in 2020-06-09-2020-06-18, and got 12 likes. The size and type of creatives used in different ad positions are different. But using beautiful colors can attract users faster.

4.IHG Hotels & Resorts Top 3 Ads Audience Analysis:

   top1  top2  top3
Country  N/A  N/A  N/A
Language  English  English  English

Different audiences have different demands. Before publishing an ad, you have to ask yourself, do you really know who is your target audience?

Today’s advertising is increasingly pursuing personalization. If you can’t make exquisite advertisements, you must know your audience and attract the most accurate traffic.

IHG Hotels & Resorts has the best conversion in N/A, and can advertise more in N/A in the future.

In addition, BigSpy can also target the detailed audience of advertisements, including the age distribution, gender ratio, and country of the audience. You can also use BigSpy to track competitors’ audiences.

5.IHG Hotels & Resorts Top 3 Ads Performance Display

   top1  top2  top3
Ad Time  2020-06-09-2020-06-18  2020-06-12-2020-06-18  2020-06-12-2020-06-17
During  10 days  7 days 6 days 
Like  12  16  26
Share  1  1  3
Comment  0  1  1

Advertising effectiveness is a direct manifestation of advertising. IHG Hotels & Resorts ‘s Top 1 ad received 12 likes, 1 shares, 0 comments in just 10 days.

Summary: Every detail of the advertisement is important. Actually, several important factors that affect the effectiveness of ads are ad creativity, ad copy, ad audience, and ad costs. Now BigSpy generates a top ads report for IHG Hotels & Resorts, helping IHG Hotels & Resorts to grasp the ad data more clearly.