Top Ads on IGN

IGN Background Introduction:

Facebook is the overlord of social media, and its monthly active users have exceeded 2 billion. In addition, Facebook’s advertising system is developed, whether it is B2B or B2C advertisers, both can get huge benefits on Facebook.

IGN has been advertising and marketing on Facebook for many years. And IGN has placed 667 of ads on the Facebook platform in the last month. In the past few years,IGN has created thousands of ads on Facebook and completed multiple A / B tests. But do you really know what your most successful Facebook ads are? Now I use a spy tool to check.

BigSpy is the best social media ad spy tool. Searching for IGN on BigSpy, we can see that these ads have gained a lot of likes. Now, BigSpy generates a detailed Top ad analysis report for IGN. BigSpy decomposes the data of ads, view the performance of a single ad, and analyzes the Top 3 ads with the best performance from IGN.

BigSpy

1.IGN Top 3 Ads Basic Understanding

   top1  top2  top3
Name  IGN  IGN  IGN
Page Categories  Website  Magazine  Video Game
Marketing Objectives Other  Other  Other
ECommerce Softwares  N/A  N/A  N/A

IGN Marketing Objectives Analysis: 

IGN has been operating in Website for many years. The marketing objectives it uses most when placing Facebook ads are Other, Other, and Other.

Different campaign objectives bring completely different conversion effects. For example, Page Post Engagement can bring more users who like posts at a lower cost. Website Conversion brings accurate customers with conversions, but the ad costs are relatively high. IGN best marketing campaign objective at present is Other. Advertisements mainly choose the appropriate marketing objectives according to different ad purposes.

2.IGN Top 3 Ads Content Display

We all know that Facebook ’s advertising policy is strict, and every ad that goes online needs to be reviewed. What kind of advertising copy is in compliance? What kind of advertising copy is welcomed by users?

  top1 top2 top3
Ad Headline  Crash Bandicoot 4: It’s About Time nadciąga!  20 Most Anticipated Comics of 2020 - IGN Mortal Kombat: Os 11 piores personagens na história da franquia 
Ad Copy Text  Nowy Crash❗️ ------------------ Summer of Gaming powstaje przy współpracy z Media Expert.  Best comics of 2020! Check this article for more..  Nem todos os lutadores são tá interessantes assim, né?
Link Description  Crash powraca!  From Wolverine's new series to the long-awaited Three Jokers, these are the comics we can't wait to read in 2020.  Embora seja uma série sensacional, nem todos os lutadores são tão interessantes assim
Website Link  pl.ign.com  www.ign.com  br.ign.com
CTA      
Text Word Count 96  50  58
Like 13  725  2348

IGN Top 1 Ad Content Analysis:

Ad title: Text is an extension of the creative. IGN Top 1 ads got 13 likes. IGN uses a sentence with the finishing touch title: “Crash Bandicoot 4: It’s About Time nadciąga!”, point out the main purpose, and sublimate the theme of the advertisement. The power of a sentence is endless.

The text is a supplement to the headline. IGN shared 96 words describing Top 1 ad. In addition, the use of emojis in the text can shorten the distance to the user.

Call-to-Action can promote user’s click behavior and bring the most direct conversion. Currently, the CTA of Top 1 ad is .

The main role of the creative is to attract users, and the ad copy is the key factor for conversion. IGN should continue to optimize the ad content.

3.IGN Top 3 Ads Creative Selection

   top1  top2  top3
Creative Type   Image  Image  Image
Ad Time   2020-06-18-2020-06-19  2020-06-10-2020-06-19  2020-06-01-2020-06-19
Landing Page Link  https://pl.ign.com/crash-bandicoot-4-its-about-time/32299/news/crash-bandicoot-4-its-about-time-nadciaga?fbclid=IwAR35eCMQNPUXJMSqLJ0HzU8mptw-sklG3ER3zqV1MEwbZ7aab0lzkMvuAGE  https://www.ign.com/articles/most-anticipated-comics-2020-wolverine-batman-three-jokers-saga   https://br.ign.com/mortal-kombat-11/72622/news/mortal-kombat-os-11-piores-personagens-na-historia-da-franquia-especial-mortal-kombat?utm_source=facebook&utm_medium=ign&utm_campaign=Mortal%20Kombat:%20Os%2011%20piores%20personagens%20na%20hist%C3%B3ria%20da%20franquia%20%E2%80%94%20Especial%20Mortal%20Kombat

The principle of less is more appropriate for the selection of creatives. In just a few seconds to attract users’ attention, and let users understand the function of your product, these ads produced by IGN are successful.

IGN Creative Analysis: 

IGN placed a Image ad in 2020-06-18-2020-06-19, and got 13 likes. The size and type of creatives used in different ad positions are different. But using beautiful colors can attract users faster.

4.IGN Top 3 Ads Audience Analysis:

   top1  top2  top3
Country  Poland  Portugal  Brazil
Language  English  English  Portuguese

Different audiences have different demands. Before publishing an ad, you have to ask yourself, do you really know who is your target audience?

Today’s advertising is increasingly pursuing personalization. If you can’t make exquisite advertisements, you must know your audience and attract the most accurate traffic.

IGN has the best conversion in Poland, and can advertise more in Poland in the future.

In addition, BigSpy can also target the detailed audience of advertisements, including the age distribution, gender ratio, and country of the audience. You can also use BigSpy to track competitors’ audiences.

5.IGN Top 3 Ads Performance Display

   top1  top2  top3
Ad Time  2020-06-18-2020-06-19  2020-06-10-2020-06-19  2020-06-01-2020-06-19
During  2 days  10 days 19 days 
Like  13  725  2348
Share  1  36  244
Comment  8  1  408

Advertising effectiveness is a direct manifestation of advertising. IGN ‘s Top 1 ad received 13 likes, 1 shares, 8 comments in just 2 days.

Summary: Every detail of the advertisement is important. Actually, several important factors that affect the effectiveness of ads are ad creativity, ad copy, ad audience, and ad costs. Now BigSpy generates a top ads report for IGN, helping IGN to grasp the ad data more clearly.