Top Ads on IGN Southeast Asia

IGN Southeast Asia Background Introduction:

The Southeast Asia edition of IGN.com, serving gaming communities in Singapore, Malaysia, the Philippines and Indonesia. Website - sea.ign.com

Facebook is the overlord of social media, and its monthly active users have exceeded 2 billion. In addition, Facebook’s advertising system is developed, whether it is B2B or B2C advertisers, both can get huge benefits on Facebook.

IGN Southeast Asia has been advertising and marketing on Facebook for many years. And IGN Southeast Asia has placed 49 of ads on the Facebook platform in the last month. In the past few years,IGN Southeast Asia has created thousands of ads on Facebook and completed multiple A / B tests. But do you really know what your most successful Facebook ads are? Now I use a spy tool to check.

BigSpy is the best social media ad spy tool. Searching for IGN Southeast Asia on BigSpy, we can see that these ads have gained a lot of likes. Now, BigSpy generates a detailed Top ad analysis report for IGN Southeast Asia. BigSpy decomposes the data of ads, view the performance of a single ad, and analyzes the Top 3 ads with the best performance from IGN Southeast Asia.

BigSpy

1.IGN Southeast Asia Top 3 Ads Basic Understanding

   top1  top2  top3
Name  IGN Southeast Asia  IGN Southeast Asia  IGN Southeast Asia
Page Categories  Gaming Video Creator  Gaming Video Creator  Gaming Video Creator
Marketing Objectives Other  Other  Other
ECommerce Softwares  N/A  N/A  N/A

IGN Southeast Asia Marketing Objectives Analysis: 

IGN Southeast Asia has been operating in Gaming Video Creator for many years. The marketing objectives it uses most when placing Facebook ads are Other, Other, and Other.

Different campaign objectives bring completely different conversion effects. For example, Page Post Engagement can bring more users who like posts at a lower cost. Website Conversion brings accurate customers with conversions, but the ad costs are relatively high. IGN Southeast Asia best marketing campaign objective at present is Other. Advertisements mainly choose the appropriate marketing objectives according to different ad purposes.

2.IGN Southeast Asia Top 3 Ads Content Display

We all know that Facebook ’s advertising policy is strict, and every ad that goes online needs to be reviewed. What kind of advertising copy is in compliance? What kind of advertising copy is welcomed by users?

  top1 top2 top3
Ad Headline  IGN Deconstructed: The Last of US Part II  Persona 4 Golden is Reportedly Coming to PC in 3 Days What You Can Expect from The Last Of Us Part 2 
Ad Copy Text  Still wondering if The Last Of Us Part II is worth spending US$60 on? Well, this video can help you ...  What new additions would you like to see in a new port of Persona 4 Golden? #Persona4Golden #Atlus ...  In #TheLastofUsPart2, you can beat people up with your own two fists if you want to. Anyways, we got...
Link Description  N/A  The Midnight Channel returns!  So, is it worth pre-ordering the game?
Website Link  www.facebook.com  bit.ly  bit.ly
CTA  LEARN_MORE  LEARN_MORE  LEARN_MORE
Text Word Count 208  104  144
Like 142  308  175

IGN Southeast Asia Top 1 Ad Content Analysis:

Ad title: Text is an extension of the creative. IGN Southeast Asia Top 1 ads got 142 likes. IGN Southeast Asia uses a sentence with the finishing touch title: “IGN Deconstructed: The Last of US Part II”, point out the main purpose, and sublimate the theme of the advertisement. The power of a sentence is endless.

The text is a supplement to the headline. IGN Southeast Asia shared 208 words describing Top 1 ad. In addition, the use of emojis in the text can shorten the distance to the user.

Call-to-Action can promote user’s click behavior and bring the most direct conversion. Currently, the CTA of Top 1 ad is LEARN_MORE.

The main role of the creative is to attract users, and the ad copy is the key factor for conversion. IGN Southeast Asia should continue to optimize the ad content.

3.IGN Southeast Asia Top 3 Ads Creative Selection

   top1  top2  top3
Creative Type   Video  Image  Image
Ad Time   2020-06-11-2020-06-12  2020-06-09-2020-06-11  2020-06-08-2020-06-10
Landing Page Link  https://www.facebook.com/IGNSEA/videos/315922559400882/  https://sea.ign.com/shin-megami-tensei-persona-4/160839/news/persona-4-golden-is-reportedly-coming-to-pc-in-3-days?fbclid=IwAR2o7vMJXpt3U_F0f8XHXZ5Vl6w4L0cBerXgIqCsJ_dQ5MxLibm-knQ3kgk   https://sea.ign.com/the-last-of-us-2-ps4/160820/preview/what-you-can-expect-from-the-last-of-us-part-2?fbclid=IwAR3pcrdjyjkBGT8hpEam40aUUTLQpy_vf2m_C_g9mPQN0TWn2R2x2TM-VwA

The principle of less is more appropriate for the selection of creatives. In just a few seconds to attract users’ attention, and let users understand the function of your product, these ads produced by IGN Southeast Asia are successful.

IGN Southeast Asia Creative Analysis: 

IGN Southeast Asia placed a Video ad in 2020-06-11-2020-06-12, and got 142 likes. The size and type of creatives used in different ad positions are different. But using beautiful colors can attract users faster.

4.IGN Southeast Asia Top 3 Ads Audience Analysis:

   top1  top2  top3
Country  Philippines  Philippines  N/A
Language  English  English  English

Different audiences have different demands. Before publishing an ad, you have to ask yourself, do you really know who is your target audience?

Today’s advertising is increasingly pursuing personalization. If you can’t make exquisite advertisements, you must know your audience and attract the most accurate traffic.

IGN Southeast Asia has the best conversion in Philippines, and can advertise more in Philippines in the future.

In addition, BigSpy can also target the detailed audience of advertisements, including the age distribution, gender ratio, and country of the audience. You can also use BigSpy to track competitors’ audiences.

5.IGN Southeast Asia Top 3 Ads Performance Display

   top1  top2  top3
Ad Time  2020-06-11-2020-06-12  2020-06-09-2020-06-11  2020-06-08-2020-06-10
During  2 days  3 days 3 days 
Like  142  308  175
Share  99  379  66
Comment  19  71  41

Advertising effectiveness is a direct manifestation of advertising. IGN Southeast Asia ‘s Top 1 ad received 142 likes, 99 shares, 19 comments in just 2 days.

Summary: Every detail of the advertisement is important. Actually, several important factors that affect the effectiveness of ads are ad creativity, ad copy, ad audience, and ad costs. Now BigSpy generates a top ads report for IGN Southeast Asia, helping IGN Southeast Asia to grasp the ad data more clearly.