Top Ads on IFAW

IFAW Background Introduction:

We believe in a world where animals are respected and protected. More information at http://ifaw.org

Facebook is the overlord of social media, and its monthly active users have exceeded 2 billion. In addition, Facebook’s advertising system is developed, whether it is B2B or B2C advertisers, both can get huge benefits on Facebook.

IFAW has been advertising and marketing on Facebook for many years. And IFAW has placed 57 of ads on the Facebook platform in the last month. In the past few years,IFAW has created thousands of ads on Facebook and completed multiple A / B tests. But do you really know what your most successful Facebook ads are? Now I use a spy tool to check.

BigSpy is the best social media ad spy tool. Searching for IFAW on BigSpy, we can see that these ads have gained a lot of likes. Now, BigSpy generates a detailed Top ad analysis report for IFAW. BigSpy decomposes the data of ads, view the performance of a single ad, and analyzes the Top 3 ads with the best performance from IFAW.

BigSpy

1.IFAW Top 3 Ads Basic Understanding

   top1  top2  top3
Name  IFAW  IFAW  IFAW
Page Categories  Nonprofit Organization  Nonprofit Organization  Other
Marketing Objectives Other  Other  Other
ECommerce Softwares  N/A  N/A  N/A

IFAW Marketing Objectives Analysis: 

IFAW has been operating in Nonprofit Organization for many years. The marketing objectives it uses most when placing Facebook ads are Other, Other, and Other.

Different campaign objectives bring completely different conversion effects. For example, Page Post Engagement can bring more users who like posts at a lower cost. Website Conversion brings accurate customers with conversions, but the ad costs are relatively high. IFAW best marketing campaign objective at present is Other. Advertisements mainly choose the appropriate marketing objectives according to different ad purposes.

2.IFAW Top 3 Ads Content Display

We all know that Facebook ’s advertising policy is strict, and every ad that goes online needs to be reviewed. What kind of advertising copy is in compliance? What kind of advertising copy is welcomed by users?

  top1 top2 top3
Ad Headline  Urge Govt to: "Save the koalas, give them endangered status"  Urge Govt to: "Save the koalas, give them endangered status" WALKING AWOKEN, by Ohmybaroness 
Ad Copy Text   Koalas are plummeting toward extinction 66% of the New South Wales koala population has been lost ...  We’ve lost 6,382 NSW koala since the bushfires. We need your help to urgently up-list Australia’...  “3’27’’ of pure joy” a friend told me. Of strength for you, girl or boy or both. And if y...
Link Description  N/A  Koala emergency requires emergency measures.  track by Ohmybaroness
Website Link  action.ifaw.org  g.ifaw.org  Ifaw.org
CTA  SIGN_UP  SIGN_UP  LEARN_MORE
Text Word Count 133  195  303
Like 5441  3991  9

IFAW Top 1 Ad Content Analysis:

Ad title: Text is an extension of the creative. IFAW Top 1 ads got 5441 likes. IFAW uses a sentence with the finishing touch title: “Urge Govt to: "Save the koalas, give them endangered status"”, point out the main purpose, and sublimate the theme of the advertisement. The power of a sentence is endless.

The text is a supplement to the headline. IFAW shared 133 words describing Top 1 ad. In addition, the use of emojis in the text can shorten the distance to the user.

Call-to-Action can promote user’s click behavior and bring the most direct conversion. Currently, the CTA of Top 1 ad is SIGN_UP.

The main role of the creative is to attract users, and the ad copy is the key factor for conversion. IFAW should continue to optimize the ad content.

3.IFAW Top 3 Ads Creative Selection

   top1  top2  top3
Creative Type   Video  Image  Image
Ad Time   2020-03-05-2020-06-14  2020-05-12-2020-06-07  2020-05-31-2020-06-05
Landing Page Link  https://action.ifaw.org/page/57236/action/1?utm_source=facebook&utm_medium=cpc&utm_campaign=AU+Internal+Acq+FY20+30PDoL020&utm_content=Coastal+Women+40%2B+Victoria+cities&ms=AONDQ200222120&cid=7013k000000ssi5&site_source=fb  https://action.ifaw.org/page/56562/action/1?ms=AONDG200222072&cid=7013k000000sqNH   https://www.ifaw.org/

The principle of less is more appropriate for the selection of creatives. In just a few seconds to attract users’ attention, and let users understand the function of your product, these ads produced by IFAW are successful.

IFAW Creative Analysis: 

IFAW placed a Video ad in 2020-03-05-2020-06-14, and got 5441 likes. The size and type of creatives used in different ad positions are different. But using beautiful colors can attract users faster.

4.IFAW Top 3 Ads Audience Analysis:

   top1  top2  top3
Country  Australia  Australia  N/A
Language  English  Spanish  English

Different audiences have different demands. Before publishing an ad, you have to ask yourself, do you really know who is your target audience?

Today’s advertising is increasingly pursuing personalization. If you can’t make exquisite advertisements, you must know your audience and attract the most accurate traffic.

IFAW has the best conversion in Australia, and can advertise more in Australia in the future.

In addition, BigSpy can also target the detailed audience of advertisements, including the age distribution, gender ratio, and country of the audience. You can also use BigSpy to track competitors’ audiences.

5.IFAW Top 3 Ads Performance Display

   top1  top2  top3
Ad Time  2020-03-05-2020-06-14  2020-05-12-2020-06-07  2020-05-31-2020-06-05
During  102 days  27 days 6 days 
Like  5441  3991  9
Share  3715  1650  0
Comment  634  261  0

Advertising effectiveness is a direct manifestation of advertising. IFAW ‘s Top 1 ad received 5441 likes, 3715 shares, 634 comments in just 102 days.

Summary: Every detail of the advertisement is important. Actually, several important factors that affect the effectiveness of ads are ad creativity, ad copy, ad audience, and ad costs. Now BigSpy generates a top ads report for IFAW, helping IFAW to grasp the ad data more clearly.