Top Ads on IESE Business School

IESE Business School Background Introduction:

IESE Business School, a renowned graduate school offering MBA, Executive, Global CEO and Custom programs across 4 continents. IESE has five campuses in Barcelona, Madrid, New York, Munich and São Paulo. www.iese.edu

Facebook is the overlord of social media, and its monthly active users have exceeded 2 billion. In addition, Facebook’s advertising system is developed, whether it is B2B or B2C advertisers, both can get huge benefits on Facebook.

IESE Business School has been advertising and marketing on Facebook for many years. And IESE Business School has placed 204 of ads on the Facebook platform in the last month. In the past few years,IESE Business School has created thousands of ads on Facebook and completed multiple A / B tests. But do you really know what your most successful Facebook ads are? Now I use a spy tool to check.

BigSpy is the best social media ad spy tool. Searching for IESE Business School on BigSpy, we can see that these ads have gained a lot of likes. Now, BigSpy generates a detailed Top ad analysis report for IESE Business School. BigSpy decomposes the data of ads, view the performance of a single ad, and analyzes the Top 3 ads with the best performance from IESE Business School.

BigSpy

1.IESE Business School Top 3 Ads Basic Understanding

   top1  top2  top3
Name  IESE Business School  IESE Business School  IESE Business School
Page Categories  Education  Education  Education
Marketing Objectives Other  Other  Other
ECommerce Softwares  N/A  N/A  N/A

IESE Business School Marketing Objectives Analysis: 

IESE Business School has been operating in Education for many years. The marketing objectives it uses most when placing Facebook ads are Other, Other, and Other.

Different campaign objectives bring completely different conversion effects. For example, Page Post Engagement can bring more users who like posts at a lower cost. Website Conversion brings accurate customers with conversions, but the ad costs are relatively high. IESE Business School best marketing campaign objective at present is Other. Advertisements mainly choose the appropriate marketing objectives according to different ad purposes.

2.IESE Business School Top 3 Ads Content Display

We all know that Facebook ’s advertising policy is strict, and every ad that goes online needs to be reviewed. What kind of advertising copy is in compliance? What kind of advertising copy is welcomed by users?

  top1 top2 top3
Ad Headline  IESE’s PMD Barcelona  IESE top-ranked business school by FT. IESE top-ranked business school by FT. 
Ad Copy Text  In today’s world, we need business leaders able to make the right decisions in times of uncertaint...  Discover how NETFLIX went from online video rental to what it is today. Experience the case method a...  Prepare for the future. Wherever you are, our Master in Management offers the quality classes you ne...
Link Description  N/A  MiM Virtual Open Day (Online). IESE Business School  Get our Career Report
Website Link  ad.doubleclick.net  ad.doubleclick.net  ad.doubleclick.net
CTA  LEARN_MORE  LEARN_MORE  DOWNLOAD
Text Word Count 182  203  103
Like 0  2  2

IESE Business School Top 1 Ad Content Analysis:

Ad title: Text is an extension of the creative. IESE Business School Top 1 ads got 0 likes. IESE Business School uses a sentence with the finishing touch title: “IESE’s PMD Barcelona”, point out the main purpose, and sublimate the theme of the advertisement. The power of a sentence is endless.

The text is a supplement to the headline. IESE Business School shared 182 words describing Top 1 ad. In addition, the use of emojis in the text can shorten the distance to the user.

Call-to-Action can promote user’s click behavior and bring the most direct conversion. Currently, the CTA of Top 1 ad is LEARN_MORE.

The main role of the creative is to attract users, and the ad copy is the key factor for conversion. IESE Business School should continue to optimize the ad content.

3.IESE Business School Top 3 Ads Creative Selection

   top1  top2  top3
Creative Type   Carousel  Image  Image
Ad Time   2020-06-04-2020-06-18  2020-06-09-2020-06-18  2020-05-05-2020-06-17
Landing Page Link  https://formscloud.iese.edu/landings-pmd-barcelona/?utm_source=facebook&utm_medium=display&utm_campaign=7010X000000GfEg  https://apply.iese.edu/mimvirtualopendayjune29/?utm_source=facebook&utm_medium=social&utm_campaign=7010X000000mdQm   https://formscloud.iese.edu/landings-mim-career-activities/?utm_source=facebook&utm_medium=social&utm_campaign=7010X000000qdpm

The principle of less is more appropriate for the selection of creatives. In just a few seconds to attract users’ attention, and let users understand the function of your product, these ads produced by IESE Business School are successful.

IESE Business School Creative Analysis: 

IESE Business School placed a Carousel ad in 2020-06-04-2020-06-18, and got 0 likes. The size and type of creatives used in different ad positions are different. But using beautiful colors can attract users faster.

4.IESE Business School Top 3 Ads Audience Analysis:

   top1  top2  top3
Country  Turkey  Spain  N/A
Language  English  English  English

Different audiences have different demands. Before publishing an ad, you have to ask yourself, do you really know who is your target audience?

Today’s advertising is increasingly pursuing personalization. If you can’t make exquisite advertisements, you must know your audience and attract the most accurate traffic.

IESE Business School has the best conversion in Turkey, and can advertise more in Turkey in the future.

In addition, BigSpy can also target the detailed audience of advertisements, including the age distribution, gender ratio, and country of the audience. You can also use BigSpy to track competitors’ audiences.

5.IESE Business School Top 3 Ads Performance Display

   top1  top2  top3
Ad Time  2020-06-04-2020-06-18  2020-06-09-2020-06-18  2020-05-05-2020-06-17
During  15 days  10 days 44 days 
Like  0  2  2
Share  0  0  0
Comment  0  0  0

Advertising effectiveness is a direct manifestation of advertising. IESE Business School ‘s Top 1 ad received 0 likes, 0 shares, 0 comments in just 15 days.

Summary: Every detail of the advertisement is important. Actually, several important factors that affect the effectiveness of ads are ad creativity, ad copy, ad audience, and ad costs. Now BigSpy generates a top ads report for IESE Business School, helping IESE Business School to grasp the ad data more clearly.