Top Ads on IELTS British Council Philippines

IELTS British Council Philippines Background Introduction:

The British Council is one of the partners and owners of the International English Language Testing System. IELTS is administered in over 140 countries.

Facebook is the overlord of social media, and its monthly active users have exceeded 2 billion. In addition, Facebook’s advertising system is developed, whether it is B2B or B2C advertisers, both can get huge benefits on Facebook.

IELTS British Council Philippines has been advertising and marketing on Facebook for many years. And IELTS British Council Philippines has placed 46 of ads on the Facebook platform in the last month. In the past few years,IELTS British Council Philippines has created thousands of ads on Facebook and completed multiple A / B tests. But do you really know what your most successful Facebook ads are? Now I use a spy tool to check.

BigSpy is the best social media ad spy tool. Searching for IELTS British Council Philippines on BigSpy, we can see that these ads have gained a lot of likes. Now, BigSpy generates a detailed Top ad analysis report for IELTS British Council Philippines. BigSpy decomposes the data of ads, view the performance of a single ad, and analyzes the Top 3 ads with the best performance from IELTS British Council Philippines.

BigSpy

1.IELTS British Council Philippines Top 3 Ads Basic Understanding

   top1  top2  top3
Name  IELTS British Council Philippines  IELTS British Council Philippines  IELTS British Council Philippines
Page Categories  Language School  Language School  Language School
Marketing Objectives Other  Other  Other
ECommerce Softwares  N/A  N/A  N/A

IELTS British Council Philippines Marketing Objectives Analysis: 

IELTS British Council Philippines has been operating in Language School for many years. The marketing objectives it uses most when placing Facebook ads are Other, Other, and Other.

Different campaign objectives bring completely different conversion effects. For example, Page Post Engagement can bring more users who like posts at a lower cost. Website Conversion brings accurate customers with conversions, but the ad costs are relatively high. IELTS British Council Philippines best marketing campaign objective at present is Other. Advertisements mainly choose the appropriate marketing objectives according to different ad purposes.

2.IELTS British Council Philippines Top 3 Ads Content Display

We all know that Facebook ’s advertising policy is strict, and every ad that goes online needs to be reviewed. What kind of advertising copy is in compliance? What kind of advertising copy is welcomed by users?

  top1 top2 top3
Ad Headline  IELTS Takes You Places  IELTS British Council Philippines IELTS British Council Philippines 
Ad Copy Text  Take IELTS with the British Council, the English test that opens doors to more schools and universit...  Thinking of taking an English test to study, work or migrate abroad? IELTS is the most popular Eng...  Thinking of taking an English test to study, work or migrate abroad? IELTS is the most popular Eng...
Link Description  An IELTS qualification means different things to different people. Whether you’re looking to move abroad to study, progress in your career or to start a new life with your family, IELTS is your ticket to get there.  N/A  N/A
Website Link  www.ieltsasia.org  www.ieltsasia.org  www.ieltsasia.org
CTA  LEARN_MORE  LEARN_MORE  LEARN_MORE
Text Word Count 315  319  319
Like 30  1243  2385

IELTS British Council Philippines Top 1 Ad Content Analysis:

Ad title: Text is an extension of the creative. IELTS British Council Philippines Top 1 ads got 30 likes. IELTS British Council Philippines uses a sentence with the finishing touch title: “IELTS Takes You Places”, point out the main purpose, and sublimate the theme of the advertisement. The power of a sentence is endless.

The text is a supplement to the headline. IELTS British Council Philippines shared 315 words describing Top 1 ad. In addition, the use of emojis in the text can shorten the distance to the user.

Call-to-Action can promote user’s click behavior and bring the most direct conversion. Currently, the CTA of Top 1 ad is LEARN_MORE.

The main role of the creative is to attract users, and the ad copy is the key factor for conversion. IELTS British Council Philippines should continue to optimize the ad content.

3.IELTS British Council Philippines Top 3 Ads Creative Selection

   top1  top2  top3
Creative Type   Image  Carousel  Carousel
Ad Time   2020-03-17-2020-03-21  2020-02-15-2020-03-19  2019-12-08-2020-03-19
Landing Page Link  https://www.ieltsasia.org/ielts-takes-you-places/?utm_source=Facebook&utm_medium=Httpool&utm_campaign=IELTStakeyouplaces&utm_term=TH&fbclid=IwAR0TSW2_iyK3lnaFMM2MrLfyzzi9LyFk3eJmTi7u2jFbt4TLEB9ItNrqKng  https://www.ieltsasia.org/why-british-council/?utm_sourcesocial&utm_medium=Httpool&utm_campaign=Always-on_CombatIDP&utm_content=ID   https://www.ieltsasia.org/why-british-council/?utm_sourcesocial&utm_medium=Httpool&utm_campaign=Always-on_CombatIDP&utm_content=ID

The principle of less is more appropriate for the selection of creatives. In just a few seconds to attract users’ attention, and let users understand the function of your product, these ads produced by IELTS British Council Philippines are successful.

IELTS British Council Philippines Creative Analysis: 

IELTS British Council Philippines placed a Image ad in 2020-03-17-2020-03-21, and got 30 likes. The size and type of creatives used in different ad positions are different. But using beautiful colors can attract users faster.

4.IELTS British Council Philippines Top 3 Ads Audience Analysis:

   top1  top2  top3
Country  N/A  N/A  N/A
Language  English  English  English

Different audiences have different demands. Before publishing an ad, you have to ask yourself, do you really know who is your target audience?

Today’s advertising is increasingly pursuing personalization. If you can’t make exquisite advertisements, you must know your audience and attract the most accurate traffic.

IELTS British Council Philippines has the best conversion in N/A, and can advertise more in N/A in the future.

In addition, BigSpy can also target the detailed audience of advertisements, including the age distribution, gender ratio, and country of the audience. You can also use BigSpy to track competitors’ audiences.

5.IELTS British Council Philippines Top 3 Ads Performance Display

   top1  top2  top3
Ad Time  2020-03-17-2020-03-21  2020-02-15-2020-03-19  2019-12-08-2020-03-19
During  5 days  34 days 103 days 
Like  30  1243  2385
Share  0  17  51
Comment  0  10  19

Advertising effectiveness is a direct manifestation of advertising. IELTS British Council Philippines ‘s Top 1 ad received 30 likes, 0 shares, 0 comments in just 5 days.

Summary: Every detail of the advertisement is important. Actually, several important factors that affect the effectiveness of ads are ad creativity, ad copy, ad audience, and ad costs. Now BigSpy generates a top ads report for IELTS British Council Philippines, helping IELTS British Council Philippines to grasp the ad data more clearly.