Top Ads on IELTS Vietnam

IELTS Vietnam Background Introduction:

British Council is a proud co-owner of IELTS and we provide IELTS testing in more than 800 locations in over 100 countries.

Facebook is the overlord of social media, and its monthly active users have exceeded 2 billion. In addition, Facebook’s advertising system is developed, whether it is B2B or B2C advertisers, both can get huge benefits on Facebook.

IELTS Vietnam has been advertising and marketing on Facebook for many years. And IELTS Vietnam has placed 81 of ads on the Facebook platform in the last month. In the past few years,IELTS Vietnam has created thousands of ads on Facebook and completed multiple A / B tests. But do you really know what your most successful Facebook ads are? Now I use a spy tool to check.

BigSpy is the best social media ad spy tool. Searching for IELTS Vietnam on BigSpy, we can see that these ads have gained a lot of likes. Now, BigSpy generates a detailed Top ad analysis report for IELTS Vietnam. BigSpy decomposes the data of ads, view the performance of a single ad, and analyzes the Top 3 ads with the best performance from IELTS Vietnam.


1.IELTS Vietnam Top 3 Ads Basic Understanding

   top1  top2  top3
Name  IELTS Vietnam  IELTS Vietnam  IELTS Vietnam
Page Categories  Nonprofit Organization  Nonprofit Organization  Nonprofit Organization
Marketing Objectives Other  Other  Other
ECommerce Softwares  N/A  N/A  N/A

IELTS Vietnam Marketing Objectives Analysis: 

IELTS Vietnam has been operating in Nonprofit Organization for many years. The marketing objectives it uses most when placing Facebook ads are Other, Other, and Other.

Different campaign objectives bring completely different conversion effects. For example, Page Post Engagement can bring more users who like posts at a lower cost. Website Conversion brings accurate customers with conversions, but the ad costs are relatively high. IELTS Vietnam best marketing campaign objective at present is Other. Advertisements mainly choose the appropriate marketing objectives according to different ad purposes.

2.IELTS Vietnam Top 3 Ads Content Display

We all know that Facebook ’s advertising policy is strict, and every ad that goes online needs to be reviewed. What kind of advertising copy is in compliance? What kind of advertising copy is welcomed by users?

  top1 top2 top3
Ad Headline  IELTS British Council Vietnam  IELTS Takes You Places Tự tin chinh phục kỳ thi IELTS trên giấy cùng trọn bộ tài liệu luyện thi từ Hội đồng Anh 
Ad Copy Text  Theo khảo sát của Hội đồng Anh, phần lớn các thí sinh chọn hình thức thi IELTS ...  Đăng ký thi IELTS ngay với Hội đồng Anh để nhận khóa luyện thi IELTS trực tuyế...  -
Link Description  N/A  An IELTS qualification means different things to different people. Whether you’re looking to move abroad to study, progress in your career or to start a new life with your family, IELTS is your ticket to get there.  Để hỗ trợ các thí sinh IELTS chuẩn bị tốt nhất cho kỳ thi IELTS trong giai đoạn hậu Covid-19, Hội đồng Anh gửi tặng bạn trọn bộ tài liệu ôn luyện để tự tin chinh phục kỳ thi IELTS.Các thí sinh đăng ký
Website Link
Text Word Count 303  376  609
Like 500  163  56

IELTS Vietnam Top 1 Ad Content Analysis:

Ad title: Text is an extension of the creative. IELTS Vietnam Top 1 ads got 500 likes. IELTS Vietnam uses a sentence with the finishing touch title: “IELTS British Council Vietnam”, point out the main purpose, and sublimate the theme of the advertisement. The power of a sentence is endless.

The text is a supplement to the headline. IELTS Vietnam shared 303 words describing Top 1 ad. In addition, the use of emojis in the text can shorten the distance to the user.

Call-to-Action can promote user’s click behavior and bring the most direct conversion. Currently, the CTA of Top 1 ad is LEARN_MORE.

The main role of the creative is to attract users, and the ad copy is the key factor for conversion. IELTS Vietnam should continue to optimize the ad content.

3.IELTS Vietnam Top 3 Ads Creative Selection

   top1  top2  top3
Creative Type   Carousel  Image  Image
Ad Time   2019-12-01-2020-06-18  2020-02-02-2020-06-18  2020-06-04-2020-06-17
Landing Page Link

The principle of less is more appropriate for the selection of creatives. In just a few seconds to attract users’ attention, and let users understand the function of your product, these ads produced by IELTS Vietnam are successful.

IELTS Vietnam Creative Analysis: 

IELTS Vietnam placed a Carousel ad in 2019-12-01-2020-06-18, and got 500 likes. The size and type of creatives used in different ad positions are different. But using beautiful colors can attract users faster.

4.IELTS Vietnam Top 3 Ads Audience Analysis:

   top1  top2  top3
Country  Vietnam  N/A  N/A
Language  English  English  Vietnamese

Different audiences have different demands. Before publishing an ad, you have to ask yourself, do you really know who is your target audience?

Today’s advertising is increasingly pursuing personalization. If you can’t make exquisite advertisements, you must know your audience and attract the most accurate traffic.

IELTS Vietnam has the best conversion in Vietnam, and can advertise more in Vietnam in the future.

In addition, BigSpy can also target the detailed audience of advertisements, including the age distribution, gender ratio, and country of the audience. You can also use BigSpy to track competitors’ audiences.

5.IELTS Vietnam Top 3 Ads Performance Display

   top1  top2  top3
Ad Time  2019-12-01-2020-06-18  2020-02-02-2020-06-18  2020-06-04-2020-06-17
During  201 days  138 days 14 days 
Like  500  163  56
Share  24  9  4
Comment  9  5  2

Advertising effectiveness is a direct manifestation of advertising. IELTS Vietnam ‘s Top 1 ad received 500 likes, 24 shares, 9 comments in just 201 days.

Summary: Every detail of the advertisement is important. Actually, several important factors that affect the effectiveness of ads are ad creativity, ad copy, ad audience, and ad costs. Now BigSpy generates a top ads report for IELTS Vietnam, helping IELTS Vietnam to grasp the ad data more clearly.