Top Ads on IELTS British Council Thailand

IELTS British Council Thailand Background Introduction:

IELTS is the global English proficiency test for study, work or migration across UK, Australia, USA, Canada, New Zealand and Thailand. Our Operating Hours: Monday-Saturday from 9.00-18.00 Closed: Sunday & Public Holidays

Facebook is the overlord of social media, and its monthly active users have exceeded 2 billion. In addition, Facebook’s advertising system is developed, whether it is B2B or B2C advertisers, both can get huge benefits on Facebook.

IELTS British Council Thailand has been advertising and marketing on Facebook for many years. And IELTS British Council Thailand has placed 40 of ads on the Facebook platform in the last month. In the past few years,IELTS British Council Thailand has created thousands of ads on Facebook and completed multiple A / B tests. But do you really know what your most successful Facebook ads are? Now I use a spy tool to check.

BigSpy is the best social media ad spy tool. Searching for IELTS British Council Thailand on BigSpy, we can see that these ads have gained a lot of likes. Now, BigSpy generates a detailed Top ad analysis report for IELTS British Council Thailand. BigSpy decomposes the data of ads, view the performance of a single ad, and analyzes the Top 3 ads with the best performance from IELTS British Council Thailand.

BigSpy

1.IELTS British Council Thailand Top 3 Ads Basic Understanding

   top1  top2  top3
Name  IELTS British Council Thailand  IELTS British Council Thailand  IELTS British Council Thailand
Page Categories  Education  Education  Education
Marketing Objectives Other  Other  Other
ECommerce Softwares  N/A  N/A  N/A

IELTS British Council Thailand Marketing Objectives Analysis: 

IELTS British Council Thailand has been operating in Education for many years. The marketing objectives it uses most when placing Facebook ads are Other, Other, and Other.

Different campaign objectives bring completely different conversion effects. For example, Page Post Engagement can bring more users who like posts at a lower cost. Website Conversion brings accurate customers with conversions, but the ad costs are relatively high. IELTS British Council Thailand best marketing campaign objective at present is Other. Advertisements mainly choose the appropriate marketing objectives according to different ad purposes.

2.IELTS British Council Thailand Top 3 Ads Content Display

We all know that Facebook ’s advertising policy is strict, and every ad that goes online needs to be reviewed. What kind of advertising copy is in compliance? What kind of advertising copy is welcomed by users?

  top1 top2 top3
Ad Headline  ฟรี! IELTS Power Bank  IELTS British Council Thailand รับฟรี IELTS Study Pack 
Ad Copy Text  เมื่อสมัครสอบ IELTS แบบกระดาษตั้งแต่วั...  ผลของการสำรวจนั้นบอกว่า ผู้สอบเลือ...  -
Link Description  เมื่อสมัครสอบ IELTS แบบกระดาษตั้งแต่วันนี้ ถึง 31 สิงหาคม 2020  N/A  เมื่อสมัครสอบ IELTS แบบคอมพิวเตอร์ ตั้งแต่วันนี้ ถึง 31 สิงหาคม 2020
Website Link  www.ieltsasia.org  www.ieltsasia.org  www.ieltsasia.org
CTA  APPLY_NOW  LEARN_MORE  APPLY_NOW
Text Word Count 152  345  168
Like 212  337  110

IELTS British Council Thailand Top 1 Ad Content Analysis:

Ad title: Text is an extension of the creative. IELTS British Council Thailand Top 1 ads got 212 likes. IELTS British Council Thailand uses a sentence with the finishing touch title: “ฟรี! IELTS Power Bank”, point out the main purpose, and sublimate the theme of the advertisement. The power of a sentence is endless.

The text is a supplement to the headline. IELTS British Council Thailand shared 152 words describing Top 1 ad. In addition, the use of emojis in the text can shorten the distance to the user.

Call-to-Action can promote user’s click behavior and bring the most direct conversion. Currently, the CTA of Top 1 ad is APPLY_NOW.

The main role of the creative is to attract users, and the ad copy is the key factor for conversion. IELTS British Council Thailand should continue to optimize the ad content.

3.IELTS British Council Thailand Top 3 Ads Creative Selection

   top1  top2  top3
Creative Type   Image  Carousel  Image
Ad Time   2020-06-03-2020-06-20  2019-12-15-2020-06-19  2020-06-03-2020-06-18
Landing Page Link  https://www.ieltsasia.org/th/events/%E0%B8%9F%E0%B8%A3%E0%B8%B5-power-bank-%E0%B9%80%E0%B8%A1%E0%B8%B7%E0%B9%88%E0%B8%AD%E0%B8%AA%E0%B8%A1%E0%B8%B1%E0%B8%84%E0%B8%A3%E0%B8%AA%E0%B8%AD%E0%B8%9A-ielts-%E0%B9%81%E0%B8%9A%E0%B8%9A%E0%B8%81%E0%B8%A3%E0%B8%B0%E0%B8%94%E0%B8%B2%E0%B8%A9  https://www.ieltsasia.org/th/choose-test-format?utm_source=social&utm_medium=Httpool&utm_campaign=CD_IELTS&utm_content=TH   https://www.ieltsasia.org/th/events/%E0%B8%9F%E0%B8%A3%E0%B8%B5-study-pack-%E0%B9%80%E0%B8%A1%E0%B8%B7%E0%B9%88%E0%B8%AD%E0%B8%AA%E0%B8%A1%E0%B8%B1%E0%B8%84%E0%B8%A3%E0%B8%AA%E0%B8%AD%E0%B8%9A-ielts-%E0%B9%81%E0%B8%9A%E0%B8%9A%E0%B8%84%E0%B8%AD%E0%B8%A1%E0%B8%9E%E0%B8%B4%E0%B8%A7%E0%B9%80%E0%B8%95%E0%B8%AD%E0%B8%A3%E0%B9%8C

The principle of less is more appropriate for the selection of creatives. In just a few seconds to attract users’ attention, and let users understand the function of your product, these ads produced by IELTS British Council Thailand are successful.

IELTS British Council Thailand Creative Analysis: 

IELTS British Council Thailand placed a Image ad in 2020-06-03-2020-06-20, and got 212 likes. The size and type of creatives used in different ad positions are different. But using beautiful colors can attract users faster.

4.IELTS British Council Thailand Top 3 Ads Audience Analysis:

   top1  top2  top3
Country  Thailand  Thailand  Thailand
Language  Thai  English  Thai

Different audiences have different demands. Before publishing an ad, you have to ask yourself, do you really know who is your target audience?

Today’s advertising is increasingly pursuing personalization. If you can’t make exquisite advertisements, you must know your audience and attract the most accurate traffic.

IELTS British Council Thailand has the best conversion in Thailand, and can advertise more in Thailand in the future.

In addition, BigSpy can also target the detailed audience of advertisements, including the age distribution, gender ratio, and country of the audience. You can also use BigSpy to track competitors’ audiences.

5.IELTS British Council Thailand Top 3 Ads Performance Display

   top1  top2  top3
Ad Time  2020-06-03-2020-06-20  2019-12-15-2020-06-19  2020-06-03-2020-06-18
During  18 days  188 days 16 days 
Like  212  337  110
Share  13  24  26
Comment  1  5  0

Advertising effectiveness is a direct manifestation of advertising. IELTS British Council Thailand ‘s Top 1 ad received 212 likes, 13 shares, 1 comments in just 18 days.

Summary: Every detail of the advertisement is important. Actually, several important factors that affect the effectiveness of ads are ad creativity, ad copy, ad audience, and ad costs. Now BigSpy generates a top ads report for IELTS British Council Thailand, helping IELTS British Council Thailand to grasp the ad data more clearly.