Top Ads on IDxyz

IDxyz Background Introduction:

The iOS id.xyz app has officially launched 20-01-2020!

Facebook is the overlord of social media, and its monthly active users have exceeded 2 billion. In addition, Facebook’s advertising system is developed, whether it is B2B or B2C advertisers, both can get huge benefits on Facebook.

IDxyz has been advertising and marketing on Facebook for many years. And IDxyz has placed 38 of ads on the Facebook platform in the last month. In the past few years,IDxyz has created thousands of ads on Facebook and completed multiple A / B tests. But do you really know what your most successful Facebook ads are? Now I use a spy tool to check.

BigSpy is the best social media ad spy tool. Searching for IDxyz on BigSpy, we can see that these ads have gained a lot of likes. Now, BigSpy generates a detailed Top ad analysis report for IDxyz. BigSpy decomposes the data of ads, view the performance of a single ad, and analyzes the Top 3 ads with the best performance from IDxyz.

BigSpy

1.IDxyz Top 3 Ads Basic Understanding

   top1  top2  top3
Name  IDxyz  IDxyz  IDxyz
Page Categories  App Page  App Page  App Page
Marketing Objectives Other  Other  Other
ECommerce Softwares  N/A  N/A  N/A

IDxyz Marketing Objectives Analysis: 

IDxyz has been operating in App Page for many years. The marketing objectives it uses most when placing Facebook ads are Other, Other, and Other.

Different campaign objectives bring completely different conversion effects. For example, Page Post Engagement can bring more users who like posts at a lower cost. Website Conversion brings accurate customers with conversions, but the ad costs are relatively high. IDxyz best marketing campaign objective at present is Other. Advertisements mainly choose the appropriate marketing objectives according to different ad purposes.

2.IDxyz Top 3 Ads Content Display

We all know that Facebook ’s advertising policy is strict, and every ad that goes online needs to be reviewed. What kind of advertising copy is in compliance? What kind of advertising copy is welcomed by users?

  top1 top2 top3
Ad Headline  Free for iPhone Users  Free on iPhone Free for iPhone Users 
Ad Copy Text  Hurry! Only the first 1 million users on this app will have it free forever!  Are you Generation Z? Then this is your app! Invite Friends, Meet Friends, Make Friends!  Inivisible, Non-detectable, Anonymous chats even if someone can unlock your phone!
Link Description  N/A  N/A  N/A
Website Link  itunes.apple.com  itunes.apple.com  itunes.apple.com
CTA  INSTALL_MOBILE_APP  DOWNLOAD  INSTALL_MOBILE_APP
Text Word Count 77  89  82
Like 7191  1322  6420

IDxyz Top 1 Ad Content Analysis:

Ad title: Text is an extension of the creative. IDxyz Top 1 ads got 7191 likes. IDxyz uses a sentence with the finishing touch title: “Free for iPhone Users”, point out the main purpose, and sublimate the theme of the advertisement. The power of a sentence is endless.

The text is a supplement to the headline. IDxyz shared 77 words describing Top 1 ad. In addition, the use of emojis in the text can shorten the distance to the user.

Call-to-Action can promote user’s click behavior and bring the most direct conversion. Currently, the CTA of Top 1 ad is INSTALL_MOBILE_APP.

The main role of the creative is to attract users, and the ad copy is the key factor for conversion. IDxyz should continue to optimize the ad content.

3.IDxyz Top 3 Ads Creative Selection

   top1  top2  top3
Creative Type   Image  Image  Image
Ad Time   2020-02-05-2020-05-21  2020-05-15-2020-05-15  2020-02-20-2020-05-02
Landing Page Link  http://itunes.apple.com/app/id1360163833  https://itunes.apple.com/app/id1360163833   http://itunes.apple.com/app/id1360163833

The principle of less is more appropriate for the selection of creatives. In just a few seconds to attract users’ attention, and let users understand the function of your product, these ads produced by IDxyz are successful.

IDxyz Creative Analysis: 

IDxyz placed a Image ad in 2020-02-05-2020-05-21, and got 7191 likes. The size and type of creatives used in different ad positions are different. But using beautiful colors can attract users faster.

4.IDxyz Top 3 Ads Audience Analysis:

   top1  top2  top3
Country  Philippines  Brazil  Philippines
Language  N/A  English  English

Different audiences have different demands. Before publishing an ad, you have to ask yourself, do you really know who is your target audience?

Today’s advertising is increasingly pursuing personalization. If you can’t make exquisite advertisements, you must know your audience and attract the most accurate traffic.

IDxyz has the best conversion in Philippines, and can advertise more in Philippines in the future.

In addition, BigSpy can also target the detailed audience of advertisements, including the age distribution, gender ratio, and country of the audience. You can also use BigSpy to track competitors’ audiences.

5.IDxyz Top 3 Ads Performance Display

   top1  top2  top3
Ad Time  2020-02-05-2020-05-21  2020-05-15-2020-05-15  2020-02-20-2020-05-02
During  107 days  1 days 73 days 
Like  7191  1322  6420
Share  151  30  136
Comment  113  129  93

Advertising effectiveness is a direct manifestation of advertising. IDxyz ‘s Top 1 ad received 7191 likes, 151 shares, 113 comments in just 107 days.

Summary: Every detail of the advertisement is important. Actually, several important factors that affect the effectiveness of ads are ad creativity, ad copy, ad audience, and ad costs. Now BigSpy generates a top ads report for IDxyz, helping IDxyz to grasp the ad data more clearly.