Top Ads on IDEO U

IDEO U Background Introduction:

IDEO U is an online school where leaders can unlock their creative potential and build their problem-solving skills.

Facebook is the overlord of social media, and its monthly active users have exceeded 2 billion. In addition, Facebook’s advertising system is developed, whether it is B2B or B2C advertisers, both can get huge benefits on Facebook.

IDEO U has been advertising and marketing on Facebook for many years. And IDEO U has placed 121 of ads on the Facebook platform in the last month. In the past few years,IDEO U has created thousands of ads on Facebook and completed multiple A / B tests. But do you really know what your most successful Facebook ads are? Now I use a spy tool to check.

BigSpy is the best social media ad spy tool. Searching for IDEO U on BigSpy, we can see that these ads have gained a lot of likes. Now, BigSpy generates a detailed Top ad analysis report for IDEO U. BigSpy decomposes the data of ads, view the performance of a single ad, and analyzes the Top 3 ads with the best performance from IDEO U.


1.IDEO U Top 3 Ads Basic Understanding

   top1  top2  top3
Page Categories  Community College  Community College  Community College
Marketing Objectives Other  Other  Other
ECommerce Softwares  shopify  shopify  shopify

IDEO U Marketing Objectives Analysis: 

IDEO U has been operating in Community College for many years. The marketing objectives it uses most when placing Facebook ads are Other, Other, and Other.

Different campaign objectives bring completely different conversion effects. For example, Page Post Engagement can bring more users who like posts at a lower cost. Website Conversion brings accurate customers with conversions, but the ad costs are relatively high. IDEO U best marketing campaign objective at present is Other. Advertisements mainly choose the appropriate marketing objectives according to different ad purposes.

2.IDEO U Top 3 Ads Content Display

We all know that Facebook ’s advertising policy is strict, and every ad that goes online needs to be reviewed. What kind of advertising copy is in compliance? What kind of advertising copy is welcomed by users?

  top1 top2 top3
Ad Headline  Leading for Creativity Online Course  Leading for Creativity Online Course Leading for Creativity Online Course 
Ad Copy Text  Tim Brown is the chair of innovation and design firm IDEO, taking an approach to design that digs de...  "The right culture supports, reinforces, + introduces beliefs + behaviors that build a thriving crea...  "The right culture supports, reinforces, + introduces beliefs + behaviors that build a thriving crea...
Link Description  Empower others to generate and execute bold ideas  Empower others to generate and execute bold ideas  Empower others to generate and execute bold ideas
Website Link
Text Word Count 560  223  223
Like 1  10  3

IDEO U Top 1 Ad Content Analysis:

Ad title: Text is an extension of the creative. IDEO U Top 1 ads got 1 likes. IDEO U uses a sentence with the finishing touch title: “Leading for Creativity Online Course”, point out the main purpose, and sublimate the theme of the advertisement. The power of a sentence is endless.

The text is a supplement to the headline. IDEO U shared 560 words describing Top 1 ad. In addition, the use of emojis in the text can shorten the distance to the user.

Call-to-Action can promote user’s click behavior and bring the most direct conversion. Currently, the CTA of Top 1 ad is LEARN_MORE.

The main role of the creative is to attract users, and the ad copy is the key factor for conversion. IDEO U should continue to optimize the ad content.

3.IDEO U Top 3 Ads Creative Selection

   top1  top2  top3
Creative Type   Video  Video  Video
Ad Time   2020-03-20-2020-06-18  2020-03-20-2020-06-18  2020-03-20-2020-06-18
Landing Page Link

The principle of less is more appropriate for the selection of creatives. In just a few seconds to attract users’ attention, and let users understand the function of your product, these ads produced by IDEO U are successful.

IDEO U Creative Analysis: 

IDEO U placed a Video ad in 2020-03-20-2020-06-18, and got 1 likes. The size and type of creatives used in different ad positions are different. But using beautiful colors can attract users faster.

4.IDEO U Top 3 Ads Audience Analysis:

   top1  top2  top3
Country  N/A  N/A  N/A
Language  English  English  English

Different audiences have different demands. Before publishing an ad, you have to ask yourself, do you really know who is your target audience?

Today’s advertising is increasingly pursuing personalization. If you can’t make exquisite advertisements, you must know your audience and attract the most accurate traffic.

IDEO U has the best conversion in N/A, and can advertise more in N/A in the future.

In addition, BigSpy can also target the detailed audience of advertisements, including the age distribution, gender ratio, and country of the audience. You can also use BigSpy to track competitors’ audiences.

5.IDEO U Top 3 Ads Performance Display

   top1  top2  top3
Ad Time  2020-03-20-2020-06-18  2020-03-20-2020-06-18  2020-03-20-2020-06-18
During  91 days  91 days 91 days 
Like  1  10  3
Share  0  2  0
Comment  0  0  0

Advertising effectiveness is a direct manifestation of advertising. IDEO U ‘s Top 1 ad received 1 likes, 0 shares, 0 comments in just 91 days.

Summary: Every detail of the advertisement is important. Actually, several important factors that affect the effectiveness of ads are ad creativity, ad copy, ad audience, and ad costs. Now BigSpy generates a top ads report for IDEO U, helping IDEO U to grasp the ad data more clearly.