Top Ads on IDEA Hellas

IDEA Hellas Background Introduction:

www.ideahellas.gr online e-shop

Facebook is the overlord of social media, and its monthly active users have exceeded 2 billion. In addition, Facebook’s advertising system is developed, whether it is B2B or B2C advertisers, both can get huge benefits on Facebook.

IDEA Hellas has been advertising and marketing on Facebook for many years. And IDEA Hellas has placed 187 of ads on the Facebook platform in the last month. In the past few years,IDEA Hellas has created thousands of ads on Facebook and completed multiple A / B tests. But do you really know what your most successful Facebook ads are? Now I use a spy tool to check.

BigSpy is the best social media ad spy tool. Searching for IDEA Hellas on BigSpy, we can see that these ads have gained a lot of likes. Now, BigSpy generates a detailed Top ad analysis report for IDEA Hellas. BigSpy decomposes the data of ads, view the performance of a single ad, and analyzes the Top 3 ads with the best performance from IDEA Hellas.

BigSpy

1.IDEA Hellas Top 3 Ads Basic Understanding

   top1  top2  top3
Name  IDEA Hellas  IDEA Hellas  IDEA Hellas
Page Categories  Department Store  Department Store  Department Store
Marketing Objectives Other  Other  Other
ECommerce Softwares  woocommerce  woocommerce  woocommerce

IDEA Hellas Marketing Objectives Analysis: 

IDEA Hellas has been operating in Department Store for many years. The marketing objectives it uses most when placing Facebook ads are Other, Other, and Other.

Different campaign objectives bring completely different conversion effects. For example, Page Post Engagement can bring more users who like posts at a lower cost. Website Conversion brings accurate customers with conversions, but the ad costs are relatively high. IDEA Hellas best marketing campaign objective at present is Other. Advertisements mainly choose the appropriate marketing objectives according to different ad purposes.

2.IDEA Hellas Top 3 Ads Content Display

We all know that Facebook ’s advertising policy is strict, and every ad that goes online needs to be reviewed. What kind of advertising copy is in compliance? What kind of advertising copy is welcomed by users?

  top1 top2 top3
Ad Headline  IDEA Hellas  RC Drone Quadcopter RTF ZLRC Beast SG906 GPS 5G WIFI 4K Foldable – Black IDEA Hellas 
Ad Copy Text  -  Είσαι έτοιμος να πετάξεις;! Γίνε πιλότος drone και βγάλε β...  -
Link Description  N/A  N/A  N/A
Website Link  www.ideahellas.gr  www.ideahellas.gr  www.ideahellas.gr
CTA  SHOP_NOW  SHOP_NOW  SHOP_NOW
Text Word Count 225  247  1638
Like 38  167  160

IDEA Hellas Top 1 Ad Content Analysis:

Ad title: Text is an extension of the creative. IDEA Hellas Top 1 ads got 38 likes. IDEA Hellas uses a sentence with the finishing touch title: “IDEA Hellas”, point out the main purpose, and sublimate the theme of the advertisement. The power of a sentence is endless.

The text is a supplement to the headline. IDEA Hellas shared 225 words describing Top 1 ad. In addition, the use of emojis in the text can shorten the distance to the user.

Call-to-Action can promote user’s click behavior and bring the most direct conversion. Currently, the CTA of Top 1 ad is SHOP_NOW.

The main role of the creative is to attract users, and the ad copy is the key factor for conversion. IDEA Hellas should continue to optimize the ad content.

3.IDEA Hellas Top 3 Ads Creative Selection

   top1  top2  top3
Creative Type   Carousel  Carousel  Carousel
Ad Time   2020-06-09-2020-06-19  2019-11-19-2020-06-19  2020-04-10-2020-06-19
Landing Page Link  https://www.ideahellas.gr/product/zeblaze-hybrid-heart-rate-blood-pressure-weather-temperature-mavro/?utm_source=facebook&utm_medium=cpm&utm_campaign=wearables-may&fbclid=IwAR3qqjL9b9DWfQHySsU_OoJ5stjhwounzvlKGBL_XT8-3u3NkKmeaf9-LgA  https://www.ideahellas.gr/product/drone-quadcopter-rtf-zlrc-beast-sg906-gps-5g-wifi-4k-foldable-black/?utm_source=facebook&utm_medium=cpm&utm_campaign=drone&fbclid=IwAR1MTZyJQWY96AT0v_dM0vFIsmh_fDdcdYzmogIfA8WWi3DnLV-8kKIudgY   https://www.ideahellas.gr/product/iliakos-provoleas-dromou-solar-street-light-jd-650-50w/?utm_source=facebook&utm_medium=cpm&utm_campaign=solar-street-light-jd-650-50w&fbclid=IwAR0Pt18qasOysMrP4wNeh6LfQRRiomOOY-PZ6gKYfamEDmSVJ0MWSUYXc8w

The principle of less is more appropriate for the selection of creatives. In just a few seconds to attract users’ attention, and let users understand the function of your product, these ads produced by IDEA Hellas are successful.

IDEA Hellas Creative Analysis: 

IDEA Hellas placed a Carousel ad in 2020-06-09-2020-06-19, and got 38 likes. The size and type of creatives used in different ad positions are different. But using beautiful colors can attract users faster.

4.IDEA Hellas Top 3 Ads Audience Analysis:

   top1  top2  top3
Country  Greece  Greece  Greece
Language  Finnish  English  Finnish

Different audiences have different demands. Before publishing an ad, you have to ask yourself, do you really know who is your target audience?

Today’s advertising is increasingly pursuing personalization. If you can’t make exquisite advertisements, you must know your audience and attract the most accurate traffic.

IDEA Hellas has the best conversion in Greece, and can advertise more in Greece in the future.

In addition, BigSpy can also target the detailed audience of advertisements, including the age distribution, gender ratio, and country of the audience. You can also use BigSpy to track competitors’ audiences.

5.IDEA Hellas Top 3 Ads Performance Display

   top1  top2  top3
Ad Time  2020-06-09-2020-06-19  2019-11-19-2020-06-19  2020-04-10-2020-06-19
During  11 days  214 days 71 days 
Like  38  167  160
Share  1  4  2
Comment  1  5  2

Advertising effectiveness is a direct manifestation of advertising. IDEA Hellas ‘s Top 1 ad received 38 likes, 1 shares, 1 comments in just 11 days.

Summary: Every detail of the advertisement is important. Actually, several important factors that affect the effectiveness of ads are ad creativity, ad copy, ad audience, and ad costs. Now BigSpy generates a top ads report for IDEA Hellas, helping IDEA Hellas to grasp the ad data more clearly.