Top Ads on ICICI Prudential Life Insurance

ICICI Prudential Life Insurance Background Introduction:

ICICI Prudential Life is one of the leading life insurance players in India serving millions of customers.

Facebook is the overlord of social media, and its monthly active users have exceeded 2 billion. In addition, Facebook’s advertising system is developed, whether it is B2B or B2C advertisers, both can get huge benefits on Facebook.

ICICI Prudential Life Insurance has been advertising and marketing on Facebook for many years. And ICICI Prudential Life Insurance has placed 376 of ads on the Facebook platform in the last month. In the past few years,ICICI Prudential Life Insurance has created thousands of ads on Facebook and completed multiple A / B tests. But do you really know what your most successful Facebook ads are? Now I use a spy tool to check.

BigSpy is the best social media ad spy tool. Searching for ICICI Prudential Life Insurance on BigSpy, we can see that these ads have gained a lot of likes. Now, BigSpy generates a detailed Top ad analysis report for ICICI Prudential Life Insurance. BigSpy decomposes the data of ads, view the performance of a single ad, and analyzes the Top 3 ads with the best performance from ICICI Prudential Life Insurance.

BigSpy

1.ICICI Prudential Life Insurance Top 3 Ads Basic Understanding

   top1  top2  top3
Name  ICICI Prudential Life Insurance  ICICI Prudential Life Insurance  ICICI Prudential Life Insurance
Page Categories  Insurance Company  Insurance Company  Insurance Company
Marketing Objectives Other  Other  Other
ECommerce Softwares  N/A  N/A  N/A

ICICI Prudential Life Insurance Marketing Objectives Analysis: 

ICICI Prudential Life Insurance has been operating in Insurance Company for many years. The marketing objectives it uses most when placing Facebook ads are Other, Other, and Other.

Different campaign objectives bring completely different conversion effects. For example, Page Post Engagement can bring more users who like posts at a lower cost. Website Conversion brings accurate customers with conversions, but the ad costs are relatively high. ICICI Prudential Life Insurance best marketing campaign objective at present is Other. Advertisements mainly choose the appropriate marketing objectives according to different ad purposes.

2.ICICI Prudential Life Insurance Top 3 Ads Content Display

We all know that Facebook ’s advertising policy is strict, and every ad that goes online needs to be reviewed. What kind of advertising copy is in compliance? What kind of advertising copy is welcomed by users?

  top1 top2 top3
Ad Headline  Rs.1.5 cr cover @ Rs.657 p.m.  ICICI Prudential iProtect Smart Plan covers COVID-19 Claims 
Ad Copy Text  Your family deserves the right amount of financial security. Let ICICI Pru be your term insurance pa...  A term plan that covers your life, along with 34 Critical illnesses (optional) like Cancer, Heart at...  Ensure complete protection for your loved ones with our term insurance plan ICICI Pru iProtect Smart...
Link Description  Large cover @ affordable rates  Life + Critical illness cover  Term Insurance Premium Calculator - Calculate your Term Insurance premium online with ICICI Prulife Term Insurance Premium Calculator & financially secure your family's future today.
Website Link  www.iciciprulife.com  www.iciciprulife.com  www.iciciprulife.com
CTA  GET_QUOTE  GET_QUOTE  GET_QUOTE
Text Word Count 134  161  101
Like 24416  38740  5649

ICICI Prudential Life Insurance Top 1 Ad Content Analysis:

Ad title: Text is an extension of the creative. ICICI Prudential Life Insurance Top 1 ads got 24416 likes. ICICI Prudential Life Insurance uses a sentence with the finishing touch title: “Rs.1.5 cr cover @ Rs.657 p.m.”, point out the main purpose, and sublimate the theme of the advertisement. The power of a sentence is endless.

The text is a supplement to the headline. ICICI Prudential Life Insurance shared 134 words describing Top 1 ad. In addition, the use of emojis in the text can shorten the distance to the user.

Call-to-Action can promote user’s click behavior and bring the most direct conversion. Currently, the CTA of Top 1 ad is GET_QUOTE.

The main role of the creative is to attract users, and the ad copy is the key factor for conversion. ICICI Prudential Life Insurance should continue to optimize the ad content.

3.ICICI Prudential Life Insurance Top 3 Ads Creative Selection

   top1  top2  top3
Creative Type   Image  Image  Image
Ad Time   2020-02-24-2020-06-18  2019-12-26-2020-06-18  2020-05-26-2020-06-18
Landing Page Link  https://www.iciciprulife.com/term-insurance-plans/term-insurance-premium-calculator.html?UID=5970&utm_source=Facebook&utm_medium=cpl&utm_campaign=IPS-HNI&utm_content=iPS-HNI-1.5CR-Facebook&cid=Social:Facebook:Banner:DM-iPS-HNI:IPS:iPS-HNI-1.5CR-Facebook:::Eng::5970:cpl&fbclid=IwAR36mbY6ywTgBwP3dOD4rSzjpIFA20eztSxnDqjom7_L3-0yCJpGM8_p2KU  https://www.iciciprulife.com/term-insurance-plans/iprotect-smart-term-insurance-calculator.html?UID=1324&utm_source=facebook&utm_medium=cpl&utm_campaign=ips_remarketing_mck_sale_1324_jun'19&utm_content=newsfeed+-+1+cr+++10+lakh(blue+background)+-+23.08.2018&utm_term=ips_remarketing_25%25+time+spent_90dayscid%3Dsocial:fb:banner:dm-ips-new:ips:1cr+10l:::eng::1324:cpl:::&fbclid=IwAR3_vtZW2giCSIQcHyjmkOQlfC5adQKqZq516x7MiU9N60j6GzbFs4khB18   https://www.iciciprulife.com/term-insurance-plans/iprotect-smart-term-insurance-calculator.html?UID=34692&utm_source=facebook&utm_medium=cpl&utm_campaign=ips_acquisition_lead_34692_dec'19&utm_content=IPS_Static_New_PayGet_490_34692_27.05.2020&utm_term=ips_acquisition_lookalike_2%25_payment_page_27-40_m_pan-india&cid=social:fb:banner:dm-ips-new:ips:1-cr:::eng::34692:cpl&fbclid=IwAR368FF7iX9PgqR-fijlwtlHUnMYZnXdNJRMXJm14ovt1_riU3YvT8MWQDw

The principle of less is more appropriate for the selection of creatives. In just a few seconds to attract users’ attention, and let users understand the function of your product, these ads produced by ICICI Prudential Life Insurance are successful.

ICICI Prudential Life Insurance Creative Analysis: 

ICICI Prudential Life Insurance placed a Image ad in 2020-02-24-2020-06-18, and got 24416 likes. The size and type of creatives used in different ad positions are different. But using beautiful colors can attract users faster.

4.ICICI Prudential Life Insurance Top 3 Ads Audience Analysis:

   top1  top2  top3
Country  India,Iceland  India  India
Language  English  English  English

Different audiences have different demands. Before publishing an ad, you have to ask yourself, do you really know who is your target audience?

Today’s advertising is increasingly pursuing personalization. If you can’t make exquisite advertisements, you must know your audience and attract the most accurate traffic.

ICICI Prudential Life Insurance has the best conversion in India,Iceland, and can advertise more in India,Iceland in the future.

In addition, BigSpy can also target the detailed audience of advertisements, including the age distribution, gender ratio, and country of the audience. You can also use BigSpy to track competitors’ audiences.

5.ICICI Prudential Life Insurance Top 3 Ads Performance Display

   top1  top2  top3
Ad Time  2020-02-24-2020-06-18  2019-12-26-2020-06-18  2020-05-26-2020-06-18
During  116 days  176 days 24 days 
Like  24416  38740  5649
Share  1070  322  80
Comment  1485  742  145

Advertising effectiveness is a direct manifestation of advertising. ICICI Prudential Life Insurance ‘s Top 1 ad received 24416 likes, 1070 shares, 1485 comments in just 116 days.

Summary: Every detail of the advertisement is important. Actually, several important factors that affect the effectiveness of ads are ad creativity, ad copy, ad audience, and ad costs. Now BigSpy generates a top ads report for ICICI Prudential Life Insurance, helping ICICI Prudential Life Insurance to grasp the ad data more clearly.