Top Ads on ICICI Bank

ICICI Bank Background Introduction:

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Facebook is the overlord of social media, and its monthly active users have exceeded 2 billion. In addition, Facebook’s advertising system is developed, whether it is B2B or B2C advertisers, both can get huge benefits on Facebook.

ICICI Bank has been advertising and marketing on Facebook for many years. And ICICI Bank has placed 217 of ads on the Facebook platform in the last month. In the past few years,ICICI Bank has created thousands of ads on Facebook and completed multiple A / B tests. But do you really know what your most successful Facebook ads are? Now I use a spy tool to check.

BigSpy is the best social media ad spy tool. Searching for ICICI Bank on BigSpy, we can see that these ads have gained a lot of likes. Now, BigSpy generates a detailed Top ad analysis report for ICICI Bank. BigSpy decomposes the data of ads, view the performance of a single ad, and analyzes the Top 3 ads with the best performance from ICICI Bank.

BigSpy

1.ICICI Bank Top 3 Ads Basic Understanding

   top1  top2  top3
Name  ICICI Bank  ICICI Bank  ICICI Bank
Page Categories  Product/Service  Financial Service  Financial Service
Marketing Objectives Other  Other  Other
ECommerce Softwares  N/A  N/A  N/A

ICICI Bank Marketing Objectives Analysis: 

ICICI Bank has been operating in Product/Service for many years. The marketing objectives it uses most when placing Facebook ads are Other, Other, and Other.

Different campaign objectives bring completely different conversion effects. For example, Page Post Engagement can bring more users who like posts at a lower cost. Website Conversion brings accurate customers with conversions, but the ad costs are relatively high. ICICI Bank best marketing campaign objective at present is Other. Advertisements mainly choose the appropriate marketing objectives according to different ad purposes.

2.ICICI Bank Top 3 Ads Content Display

We all know that Facebook ’s advertising policy is strict, and every ad that goes online needs to be reviewed. What kind of advertising copy is in compliance? What kind of advertising copy is welcomed by users?

  top1 top2 top3
Ad Headline  ICICI Bank  Fill the Online NRI Application Form Now! Fill the Online NRI Application Form Now! 
Ad Copy Text  Do your first bill payment using ICICI Bank iMobile or Internet Banking and earn Rs 100 Amazon Pay G...  Open NRI Premia Account in just 4 simple steps from the safety of your home.  Now simply open NRI Premia Account from the safety of your home and get benefits like special discou...
Link Description  N/A  ICICI Bank NRI Services  ICICI Bank NRI Services
Website Link  www.icicibank.com  nli.icicibank.com  nli.icicibank.com
CTA  LEARN_MORE  APPLY_NOW  APPLY_NOW
Text Word Count 109  76  131
Like 754  76  138

ICICI Bank Top 1 Ad Content Analysis:

Ad title: Text is an extension of the creative. ICICI Bank Top 1 ads got 754 likes. ICICI Bank uses a sentence with the finishing touch title: “ICICI Bank”, point out the main purpose, and sublimate the theme of the advertisement. The power of a sentence is endless.

The text is a supplement to the headline. ICICI Bank shared 109 words describing Top 1 ad. In addition, the use of emojis in the text can shorten the distance to the user.

Call-to-Action can promote user’s click behavior and bring the most direct conversion. Currently, the CTA of Top 1 ad is LEARN_MORE.

The main role of the creative is to attract users, and the ad copy is the key factor for conversion. ICICI Bank should continue to optimize the ad content.

3.ICICI Bank Top 3 Ads Creative Selection

   top1  top2  top3
Creative Type   Carousel  Image  Video
Ad Time   2020-06-16-2020-06-20  2020-04-13-2020-06-20  2020-05-29-2020-06-20
Landing Page Link  https://www.icicibank.com/offers/bill-pay-amazon-gift-card-offer.page?utm_source=facebook&utm_medium=cpc&utm_campaign=icicibank-pr-fb-traffic-1stbillpaymentoffer-SR172389161&fbclid=IwAR3KpkbeoFy2DRnwxJXUZs6wA8zQXZb46U1V-qW5P-jqQ_36bGCH0iBVcIo  https://nli.icicibank.com/NewRetailWeb/clickToCallOpenNRIAccount.htm?utm_source=facebook&utm_medium=paid&utm_campaign=singapore_conversion&utm_term=indian_bank_interest&utm_content=support_your_family&fbclid=IwAR38vRtomll6SYGb_sT3KJzQbvPcFD_q_Tb485T2QHgMtb5KkrpDgVYhZgY   https://nli.icicibank.com/NewRetailWeb/clickToCallOpenNRIAccount.htm?utm_source=facebook&utm_medium=paid&utm_campaign=Saudi_conversion&utm_term=indian_gen_interest&utm_content=loan_processing_fee

The principle of less is more appropriate for the selection of creatives. In just a few seconds to attract users’ attention, and let users understand the function of your product, these ads produced by ICICI Bank are successful.

ICICI Bank Creative Analysis: 

ICICI Bank placed a Carousel ad in 2020-06-16-2020-06-20, and got 754 likes. The size and type of creatives used in different ad positions are different. But using beautiful colors can attract users faster.

4.ICICI Bank Top 3 Ads Audience Analysis:

   top1  top2  top3
Country  India  India,United Arab Emirates,Saudi Arabia...  Saudi Arabia,United Arab Emirates
Language  Indonesian  English  English

Different audiences have different demands. Before publishing an ad, you have to ask yourself, do you really know who is your target audience?

Today’s advertising is increasingly pursuing personalization. If you can’t make exquisite advertisements, you must know your audience and attract the most accurate traffic.

ICICI Bank has the best conversion in India, and can advertise more in India in the future.

In addition, BigSpy can also target the detailed audience of advertisements, including the age distribution, gender ratio, and country of the audience. You can also use BigSpy to track competitors’ audiences.

5.ICICI Bank Top 3 Ads Performance Display

   top1  top2  top3
Ad Time  2020-06-16-2020-06-20  2020-04-13-2020-06-20  2020-05-29-2020-06-20
During  5 days  69 days 23 days 
Like  754  76  138
Share  16  3  21
Comment  14  5  18

Advertising effectiveness is a direct manifestation of advertising. ICICI Bank ‘s Top 1 ad received 754 likes, 16 shares, 14 comments in just 5 days.

Summary: Every detail of the advertisement is important. Actually, several important factors that affect the effectiveness of ads are ad creativity, ad copy, ad audience, and ad costs. Now BigSpy generates a top ads report for ICICI Bank, helping ICICI Bank to grasp the ad data more clearly.