Top Ads on ICE Malta
ICE Malta Background Introduction:
A leading ICT Academy in the heart of Europe renowned for the unique ISO 9001:2015 certified Study Experience.
Facebook is the overlord of social media, and its monthly active users have exceeded 2 billion. In addition, Facebook’s advertising system is developed, whether it is B2B or B2C advertisers, both can get huge benefits on Facebook.
ICE Malta has been advertising and marketing on Facebook for many years. And ICE Malta has placed 51 of ads on the Facebook platform in the last month. In the past few years,ICE Malta has created thousands of ads on Facebook and completed multiple A / B tests. But do you really know what your most successful Facebook ads are? Now I use a spy tool to check.
BigSpy is the best social media ad spy tool. Searching for ICE Malta on BigSpy, we can see that these ads have gained a lot of likes. Now, BigSpy generates a detailed Top ad analysis report for ICE Malta. BigSpy decomposes the data of ads, view the performance of a single ad, and analyzes the Top 3 ads with the best performance from ICE Malta.
1.ICE Malta Top 3 Ads Basic Understanding
| top1 | top2 | top3 | |
| Name | ICE Malta | ICE Malta | ICE Malta |
| Page Categories | Education | Education | Education |
| Marketing Objectives | Other | Other | Other |
| ECommerce Softwares | wordpress | wordpress | wordpress |
ICE Malta Marketing Objectives Analysis:
ICE Malta has been operating in Education for many years. The marketing objectives it uses most when placing Facebook ads are Other, Other, and Other.
Different campaign objectives bring completely different conversion effects. For example, Page Post Engagement can bring more users who like posts at a lower cost. Website Conversion brings accurate customers with conversions, but the ad costs are relatively high. ICE Malta best marketing campaign objective at present is Other. Advertisements mainly choose the appropriate marketing objectives according to different ad purposes.
2.ICE Malta Top 3 Ads Content Display
We all know that Facebook ’s advertising policy is strict, and every ad that goes online needs to be reviewed. What kind of advertising copy is in compliance? What kind of advertising copy is welcomed by users?
| top1 | top2 | top3 | |
| Ad Headline | Captivate your audience. | Become a Front-End Web Designer. | Learn SQL & PHP. |
| Ad Copy Text | Discover how professionals edit footage and develop ideas into an actual piece of well-edited film. ... | Master the skills to create engaging web experiences. Learn #HTML5, #CSS3 & #JavaScript from scratch... | Becoming a back-end web developer is one of the best career moves you can make. Learn how to confide... |
| Link Description | Turn those ideas into an actual piece of well-edited film. A well-experienced tutor will teach you all the essential techniques you need to raise the quality of videos and transform raw footage into a professional final product. Even if you’ve already dabbled in some video editing before, take you... | With the website designer path, you will receive all the skills necessary to become a professional website designer. Get skills on how to use your creativity to create beautiful interactive websites such as Facebook, Twitter and YouTube. | Become a backend web engineer and get your hands dirty with SQL & PHP - the core technologies of the dynamic web. PHP is used by 79% of websites today and is used by giants such as Facebook, Slack and Wordpress. From small eCommerce websites to comprehensive ERP systems, PHP is at the core of an ope... |
| Website Link | icemalta.com | icemalta.com | icemalta.com |
| CTA | LEARN_MORE | LEARN_MORE | LEARN_MORE |
| Text Word Count | 223 | 279 | 291 |
| Like | 32 | 9 | 4 |
ICE Malta Top 1 Ad Content Analysis：
Ad title: Text is an extension of the creative. ICE Malta Top 1 ads got 32 likes. ICE Malta uses a sentence with the finishing touch title: “Captivate your audience.”, point out the main purpose, and sublimate the theme of the advertisement. The power of a sentence is endless.
The text is a supplement to the headline. ICE Malta shared 223 words describing Top 1 ad. In addition, the use of emojis in the text can shorten the distance to the user.
Call-to-Action can promote user’s click behavior and bring the most direct conversion. Currently, the CTA of Top 1 ad is LEARN_MORE.
The main role of the creative is to attract users, and the ad copy is the key factor for conversion. ICE Malta should continue to optimize the ad content.
3.ICE Malta Top 3 Ads Creative Selection
| top1 | top2 | top3 | |
| Creative Type | Image | Image | Image |
| Ad Time | 2020-03-22-2020-06-18 | 2020-03-22-2020-06-15 | 2020-03-22-2020-05-29 |
| Landing Page Link | https://icemalta.com/course/video-editing-course/ | https://icemalta.com/course/mysuccess-website-designer-associate-course/ | https://icemalta.com/icemalta_course/mysuccess-website-developer-course/ |
The principle of less is more appropriate for the selection of creatives. In just a few seconds to attract users’ attention, and let users understand the function of your product, these ads produced by ICE Malta are successful.
ICE Malta Creative Analysis:
ICE Malta placed a Image ad in 2020-03-22-2020-06-18, and got 32 likes. The size and type of creatives used in different ad positions are different. But using beautiful colors can attract users faster.
4.ICE Malta Top 3 Ads Audience Analysis:
| top1 | top2 | top3 | |
| Country | Malta | India | Malta |
| Language | English | English | English |
Different audiences have different demands. Before publishing an ad, you have to ask yourself, do you really know who is your target audience?
Today’s advertising is increasingly pursuing personalization. If you can’t make exquisite advertisements, you must know your audience and attract the most accurate traffic.
ICE Malta has the best conversion in Malta, and can advertise more in Malta in the future.
In addition, BigSpy can also target the detailed audience of advertisements, including the age distribution, gender ratio, and country of the audience. You can also use BigSpy to track competitors’ audiences.
5.ICE Malta Top 3 Ads Performance Display
| top1 | top2 | top3 | |
| Ad Time | 2020-03-22-2020-06-18 | 2020-03-22-2020-06-15 | 2020-03-22-2020-05-29 |
| During | 86 days | 86 days | 69 days |
| Like | 32 | 9 | 4 |
| Share | 5 | 0 | 0 |
| Comment | 11 | 0 | 0 |
Advertising effectiveness is a direct manifestation of advertising. ICE Malta ‘s Top 1 ad received 32 likes, 5 shares, 11 comments in just 86 days.
Summary: Every detail of the advertisement is important. Actually, several important factors that affect the effectiveness of ads are ad creativity, ad copy, ad audience, and ad costs. Now BigSpy generates a top ads report for ICE Malta, helping ICE Malta to grasp the ad data more clearly.