Top Ads on ICC - International Cricket Council

ICC - International Cricket Council Background Introduction:

ICC's official Facebook page Follow on www.twitter.com/ICC www.youtube.com/ICC www.Google.com/+ICC & www.instagram.com/ICC #WT20

Facebook is the overlord of social media, and its monthly active users have exceeded 2 billion. In addition, Facebook’s advertising system is developed, whether it is B2B or B2C advertisers, both can get huge benefits on Facebook.

ICC - International Cricket Council has been advertising and marketing on Facebook for many years. And ICC - International Cricket Council has placed 235 of ads on the Facebook platform in the last month. In the past few years,ICC - International Cricket Council has created thousands of ads on Facebook and completed multiple A / B tests. But do you really know what your most successful Facebook ads are? Now I use a spy tool to check.

BigSpy is the best social media ad spy tool. Searching for ICC - International Cricket Council on BigSpy, we can see that these ads have gained a lot of likes. Now, BigSpy generates a detailed Top ad analysis report for ICC - International Cricket Council. BigSpy decomposes the data of ads, view the performance of a single ad, and analyzes the Top 3 ads with the best performance from ICC - International Cricket Council.

BigSpy

1.ICC - International Cricket Council Top 3 Ads Basic Understanding

   top1  top2  top3
Name  ICC - International Cricket Council  ICC - International Cricket Council  ICC - International Cricket Council
Page Categories  Sports League  Sports League  Sports League
Marketing Objectives Other  Other  Other
ECommerce Softwares  N/A  N/A  N/A

ICC - International Cricket Council Marketing Objectives Analysis: 

ICC - International Cricket Council has been operating in Sports League for many years. The marketing objectives it uses most when placing Facebook ads are Other, Other, and Other.

Different campaign objectives bring completely different conversion effects. For example, Page Post Engagement can bring more users who like posts at a lower cost. Website Conversion brings accurate customers with conversions, but the ad costs are relatively high. ICC - International Cricket Council best marketing campaign objective at present is Other. Advertisements mainly choose the appropriate marketing objectives according to different ad purposes.

2.ICC - International Cricket Council Top 3 Ads Content Display

We all know that Facebook ’s advertising policy is strict, and every ad that goes online needs to be reviewed. What kind of advertising copy is in compliance? What kind of advertising copy is welcomed by users?

  top1 top2 top3
Ad Headline  Timeline Photos  ICC - International Cricket Council Nissan Play of the Tournament | ICC Women's T20 World Cup 2020 
Ad Copy Text  Set a reminder ⏰ In our weekly 100% Cricket webinar, Mel Jones will be joined by Will Giles and K...  In July 2003, Sajjida Shah recorded the best women's ODI bowling figures, against Japan The Pakist...   Athapaththu's huge hit Shafali Verma's clean strike Healy's innings Wolvaardt's ???? catch Wh...
Link Description  Set a reminder ⏰ In our weekly 100% Cricket webinar, Mel Jones will be joined by Will Giles and Karren Rogers. ️ Topic: Raising the profile and engaging new fans of women's cricket Wednesday, 11:00am Dubai time (GMT +4) Sign up for free ✍️ bit.ly/ICC-100-signup  In July 2003, Sajjida Shah recorded the best women's ODI bowling figures, against Japan The Pakistan spinner claimed seven wickets for just four runs, bowling five maidens in the process  N/A
Website Link  bit.ly  www.facebook.com  www.facebook.com
CTA      
Text Word Count 273  204  161
Like 1814  8257  9617

ICC - International Cricket Council Top 1 Ad Content Analysis:

Ad title: Text is an extension of the creative. ICC - International Cricket Council Top 1 ads got 1814 likes. ICC - International Cricket Council uses a sentence with the finishing touch title: “Timeline Photos”, point out the main purpose, and sublimate the theme of the advertisement. The power of a sentence is endless.

The text is a supplement to the headline. ICC - International Cricket Council shared 273 words describing Top 1 ad. In addition, the use of emojis in the text can shorten the distance to the user.

Call-to-Action can promote user’s click behavior and bring the most direct conversion. Currently, the CTA of Top 1 ad is .

The main role of the creative is to attract users, and the ad copy is the key factor for conversion. ICC - International Cricket Council should continue to optimize the ad content.

3.ICC - International Cricket Council Top 3 Ads Creative Selection

   top1  top2  top3
Creative Type   Image  Image  Video
Ad Time   2020-06-15-2020-06-16  2020-04-15-2020-04-15  2020-04-01-2020-04-04
Landing Page Link  https://www.icc-cricket.com/100PercentCricket/sign-up  https://www.facebook.com/146078378744600/posts/3310878082264598/   https://www.facebook.com/146078378744600/posts/3277401772278896/

The principle of less is more appropriate for the selection of creatives. In just a few seconds to attract users’ attention, and let users understand the function of your product, these ads produced by ICC - International Cricket Council are successful.

ICC - International Cricket Council Creative Analysis: 

ICC - International Cricket Council placed a Image ad in 2020-06-15-2020-06-16, and got 1814 likes. The size and type of creatives used in different ad positions are different. But using beautiful colors can attract users faster.

4.ICC - International Cricket Council Top 3 Ads Audience Analysis:

   top1  top2  top3
Country  N/A  Germany  India,Pakistan
Language  English  English  English

Different audiences have different demands. Before publishing an ad, you have to ask yourself, do you really know who is your target audience?

Today’s advertising is increasingly pursuing personalization. If you can’t make exquisite advertisements, you must know your audience and attract the most accurate traffic.

ICC - International Cricket Council has the best conversion in N/A, and can advertise more in N/A in the future.

In addition, BigSpy can also target the detailed audience of advertisements, including the age distribution, gender ratio, and country of the audience. You can also use BigSpy to track competitors’ audiences.

5.ICC - International Cricket Council Top 3 Ads Performance Display

   top1  top2  top3
Ad Time  2020-06-15-2020-06-16  2020-04-15-2020-04-15  2020-04-01-2020-04-04
During  2 days  1 days 4 days 
Like  1814  8257  9617
Share  2  155  60
Comment  22  134  110

Advertising effectiveness is a direct manifestation of advertising. ICC - International Cricket Council ‘s Top 1 ad received 1814 likes, 2 shares, 22 comments in just 2 days.

Summary: Every detail of the advertisement is important. Actually, several important factors that affect the effectiveness of ads are ad creativity, ad copy, ad audience, and ad costs. Now BigSpy generates a top ads report for ICC - International Cricket Council, helping ICC - International Cricket Council to grasp the ad data more clearly.