Top Ads on ICBT Campus

ICBT Campus Background Introduction:

Where Life Begins

Facebook is the overlord of social media, and its monthly active users have exceeded 2 billion. In addition, Facebook’s advertising system is developed, whether it is B2B or B2C advertisers, both can get huge benefits on Facebook.

ICBT Campus has been advertising and marketing on Facebook for many years. And ICBT Campus has placed 40 of ads on the Facebook platform in the last month. In the past few years,ICBT Campus has created thousands of ads on Facebook and completed multiple A / B tests. But do you really know what your most successful Facebook ads are? Now I use a spy tool to check.

BigSpy is the best social media ad spy tool. Searching for ICBT Campus on BigSpy, we can see that these ads have gained a lot of likes. Now, BigSpy generates a detailed Top ad analysis report for ICBT Campus. BigSpy decomposes the data of ads, view the performance of a single ad, and analyzes the Top 3 ads with the best performance from ICBT Campus.

BigSpy

1.ICBT Campus Top 3 Ads Basic Understanding

   top1  top2  top3
Name  ICBT Campus  ICBT Campus  ICBT Campus
Page Categories  College & University  College & University  College & University
Marketing Objectives Other  Other  Other
ECommerce Softwares  N/A  N/A  N/A

ICBT Campus Marketing Objectives Analysis: 

ICBT Campus has been operating in College & University for many years. The marketing objectives it uses most when placing Facebook ads are Other, Other, and Other.

Different campaign objectives bring completely different conversion effects. For example, Page Post Engagement can bring more users who like posts at a lower cost. Website Conversion brings accurate customers with conversions, but the ad costs are relatively high. ICBT Campus best marketing campaign objective at present is Other. Advertisements mainly choose the appropriate marketing objectives according to different ad purposes.

2.ICBT Campus Top 3 Ads Content Display

We all know that Facebook ’s advertising policy is strict, and every ad that goes online needs to be reviewed. What kind of advertising copy is in compliance? What kind of advertising copy is welcomed by users?

  top1 top2 top3
Ad Headline  ShAn Rathnayake  ICBT Campus ICBT Campus 
Ad Copy Text  Enroll now with ICBT Campus to fulfill your dream of becoming a qualified Civil Engineer with a Brit...   Get Registered for the Masters degree offered by Cardiff Metropolitan University for New Intake. I...   MASTER OF SCIENCE IN INFORMATION TECHNOLOGY (MSc - IT) ‍‍ Unleash your true potential to ...
Link Description  N/A  N/A  N/A
Website Link  www.facebook.com  www.facebook.com  www.facebook.com
CTA      
Text Word Count 497  319  505
Like 123  41  47

ICBT Campus Top 1 Ad Content Analysis:

Ad title: Text is an extension of the creative. ICBT Campus Top 1 ads got 123 likes. ICBT Campus uses a sentence with the finishing touch title: “ShAn Rathnayake”, point out the main purpose, and sublimate the theme of the advertisement. The power of a sentence is endless.

The text is a supplement to the headline. ICBT Campus shared 497 words describing Top 1 ad. In addition, the use of emojis in the text can shorten the distance to the user.

Call-to-Action can promote user’s click behavior and bring the most direct conversion. Currently, the CTA of Top 1 ad is .

The main role of the creative is to attract users, and the ad copy is the key factor for conversion. ICBT Campus should continue to optimize the ad content.

3.ICBT Campus Top 3 Ads Creative Selection

   top1  top2  top3
Creative Type   Image  Image  Image
Ad Time   2020-06-20-2020-06-20  2020-06-20-2020-06-20  2020-06-20-2020-06-20
Landing Page Link  https://www.facebook.com/ICBTsrilanka/?_sref_=3300463859993469&refid=28&_ft_=adid.23845157658190384%3Aqid.6840537317240238170%3Amf_story_key.-5694468285510190791%3Ais_sponsored.1%3Aei.AI%40AQKTRi8WEOZFcZeNw3twglaMvgS6SZNZIziyW0-yBd016zX7lPOuNHh6ZX-66Kfk_P7zv6-K36EWE88NBvyNiTkM%3Atop_level_post_id.3300463866660135%3Acontent_owner_id_new.148705125169374%3Apage_id.148705125169374%3Asrc.22%3Astory_location.5%3Astory_attachment_style.lead_gen%3Aview_time.1592686299%3Afilter.h_nor%3Atds_flgs.3%3Aactrs.148705125169374%3Apage_insights.%7B%22148705125169374%22%3A%7B%22page_id%22%3A148705125169374%2C%22page_id_type%22%3A%22page%22%2C%22actor_id%22%3A148705125169374%2C%22dm%22%3A%7B%22isShare%22%3A1%2C%22originalPostOwnerID%22%3A0%7D%2C%22psn%22%3A%22EntStatusCreationStory%22%2C%22post_context%22%3A%7B%22object_fbtype%22%3A266%2C%22publish_time%22%3A1592472321%2C%22story_name%22%3A%22EntStatusCreationStory%22%2C%22story_fbid%22%3A%5B3300463866660135%5D%7D%2C%22role%22%3A1%2C%22sl%22%3A5%2C%22targets%22%3A%5B%7B%22actor_id%22%3A148705125169374%2C%22page_id%22%3A148705125169374%2C%22post_id%22%3A3300463866660135%2C%22role%22%3A1%2C%22share_id%22%3A0%7D%5D%7D%7D&__tn__=C-R  https://www.facebook.com/ICBTsrilanka/?_sref_=3303266093046579&refid=7&_ft_=adid.23845163735660384:qid.6840483964604536280:mf_story_key.-2040991461953803113:is_sponsored.1:ei.AI@AQIf5z_u2bzy9_-0QlJZYIsl-GtSCIRxGM_rYOZcOkpnaXk2Kvt3-59wAPUfXE3Rd_zVqh3qM9vfrbuyR7AZAkVh:top_level_post_id.3303266096379912:content_owner_id_new.148705125169374:page_id.148705125169374:src.22:story_location.5:story_attachment_style.lead_gen:view_time.1592674284:filter.h_nor:tds_flgs.3:actrs.148705125169374:page_insights.%7B%22148705125169374%22:%7B%22page_id%22:148705125169374,%22page_id_type%22:%22page%22,%22actor_id%22:148705125169374,%22dm%22:%7B%22isShare%22:1,%22originalPostOwnerID%22:0%7D,%22psn%22:%22EntStatusCreationStory%22,%22post_context%22:%7B%22object_fbtype%22:266,%22publish_time%22:1592558599,%22story_name%22:%22EntStatusCreationStory%22,%22story_fbid%22:%5B3303266096379912%5D%7D,%22role%22:1,%22sl%22:5,%22targets%22:%5B%7B%22actor_id%22:148705125169374,%22page_id%22:148705125169374,%22post_id%22:3303266096379912,%22role%22:1,%22share_id%22:0%7D%5D%7D%7D&__tn__=~-R   https://www.facebook.com/ICBTsrilanka/?_sref_=3303440776362444&refid=28&_ft_=adid.23845164418160384:qid.6840469297447017965:mf_story_key.6821044222579608708:is_sponsored.1:ei.AI@AQJKmwEh1fXOqHEPui8JS3Vdslc1pRAULJHErkLBDCUiKWie9WZKU8QR3dvk6DSNA5vpzECOmWto8HV6ribBK-C7:top_level_post_id.3303440779695777:content_owner_id_new.148705125169374:page_id.148705125169374:src.22:story_location.5:story_attachment_style.lead_gen:view_time.1592670018:filter.h_nor:tds_flgs.3:actrs.148705125169374:page_insights.%7B%22148705125169374%22:%7B%22page_id%22:148705125169374,%22page_id_type%22:%22page%22,%22actor_id%22:148705125169374,%22dm%22:%7B%22isShare%22:1,%22originalPostOwnerID%22:0%7D,%22psn%22:%22EntStatusCreationStory%22,%22post_context%22:%7B%22object_fbtype%22:266,%22publish_time%22:1592563823,%22story_name%22:%22EntStatusCreationStory%22,%22story_fbid%22:%5B3303440779695777%5D%7D,%22role%22:1,%22sl%22:5,%22targets%22:%5B%7B%22actor_id%22:148705125169374,%22page_id%22:148705125169374,%22post_id%22:3303440779695777,%22role%22:1,%22share_id%22:0%7D%5D%7D%7D&__tn__=C-R

The principle of less is more appropriate for the selection of creatives. In just a few seconds to attract users’ attention, and let users understand the function of your product, these ads produced by ICBT Campus are successful.

ICBT Campus Creative Analysis: 

ICBT Campus placed a Image ad in 2020-06-20-2020-06-20, and got 123 likes. The size and type of creatives used in different ad positions are different. But using beautiful colors can attract users faster.

4.ICBT Campus Top 3 Ads Audience Analysis:

   top1  top2  top3
Country  N/A  Sri Lanka  Sri Lanka
Language  N/A  Indonesian  Indonesian

Different audiences have different demands. Before publishing an ad, you have to ask yourself, do you really know who is your target audience?

Today’s advertising is increasingly pursuing personalization. If you can’t make exquisite advertisements, you must know your audience and attract the most accurate traffic.

ICBT Campus has the best conversion in N/A, and can advertise more in N/A in the future.

In addition, BigSpy can also target the detailed audience of advertisements, including the age distribution, gender ratio, and country of the audience. You can also use BigSpy to track competitors’ audiences.

5.ICBT Campus Top 3 Ads Performance Display

   top1  top2  top3
Ad Time  2020-06-20-2020-06-20  2020-06-20-2020-06-20  2020-06-20-2020-06-20
During  1 days  1 days 1 days 
Like  123  41  47
Share  1  0  0
Comment  18  0  0

Advertising effectiveness is a direct manifestation of advertising. ICBT Campus ‘s Top 1 ad received 123 likes, 1 shares, 18 comments in just 1 days.

Summary: Every detail of the advertisement is important. Actually, several important factors that affect the effectiveness of ads are ad creativity, ad copy, ad audience, and ad costs. Now BigSpy generates a top ads report for ICBT Campus, helping ICBT Campus to grasp the ad data more clearly.