Top Ads on ICART

ICART Background Introduction:

L' école du management de la culture et du marché de l'art depuis 1963, à Paris et Bordeaux.

Facebook is the overlord of social media, and its monthly active users have exceeded 2 billion. In addition, Facebook’s advertising system is developed, whether it is B2B or B2C advertisers, both can get huge benefits on Facebook.

ICART has been advertising and marketing on Facebook for many years. And ICART has placed 16 of ads on the Facebook platform in the last month. In the past few years,ICART has created thousands of ads on Facebook and completed multiple A / B tests. But do you really know what your most successful Facebook ads are? Now I use a spy tool to check.

BigSpy is the best social media ad spy tool. Searching for ICART on BigSpy, we can see that these ads have gained a lot of likes. Now, BigSpy generates a detailed Top ad analysis report for ICART. BigSpy decomposes the data of ads, view the performance of a single ad, and analyzes the Top 3 ads with the best performance from ICART.

BigSpy

1.ICART Top 3 Ads Basic Understanding

   top1  top2  top3
Name  ICART  ICART  ICART
Page Categories  Performing Arts School  Performing Arts School  Performing Arts School
Marketing Objectives Other  Other  Other
ECommerce Softwares  N/A  N/A  N/A

ICART Marketing Objectives Analysis: 

ICART has been operating in Performing Arts School for many years. The marketing objectives it uses most when placing Facebook ads are Other, Other, and Other.

Different campaign objectives bring completely different conversion effects. For example, Page Post Engagement can bring more users who like posts at a lower cost. Website Conversion brings accurate customers with conversions, but the ad costs are relatively high. ICART best marketing campaign objective at present is Other. Advertisements mainly choose the appropriate marketing objectives according to different ad purposes.

2.ICART Top 3 Ads Content Display

We all know that Facebook ’s advertising policy is strict, and every ad that goes online needs to be reviewed. What kind of advertising copy is in compliance? What kind of advertising copy is welcomed by users?

  top1 top2 top3
Ad Headline  DEMANDE DE DOCUMENTATION  PORTES OUVERTES - 14 mars PORTES OUVERTES - 14 mars 
Ad Copy Text   Envie de vous former au management de l'art, de la musique, du spectacle ou du cinéma ? Téléchar...   Passionnés par l'art, la musique, le spectacle et le cinéma ? Venez visiter notre campus de Borde...   Passionnés par l'art, la musique, le spectacle et le cinéma ? Venez visiter notre campus de Borde...
Link Description  Paris, Bordeaux, Lille, Lyon  Venez nous rencontrer !  Venez nous rencontrer !
Website Link  www.icart.fr  www.icart.fr  www.icart.fr
CTA  DOWNLOAD  SIGN_UP  SIGN_UP
Text Word Count 118  104  104
Like 30  41  20

ICART Top 1 Ad Content Analysis:

Ad title: Text is an extension of the creative. ICART Top 1 ads got 30 likes. ICART uses a sentence with the finishing touch title: “DEMANDE DE DOCUMENTATION”, point out the main purpose, and sublimate the theme of the advertisement. The power of a sentence is endless.

The text is a supplement to the headline. ICART shared 118 words describing Top 1 ad. In addition, the use of emojis in the text can shorten the distance to the user.

Call-to-Action can promote user’s click behavior and bring the most direct conversion. Currently, the CTA of Top 1 ad is DOWNLOAD.

The main role of the creative is to attract users, and the ad copy is the key factor for conversion. ICART should continue to optimize the ad content.

3.ICART Top 3 Ads Creative Selection

   top1  top2  top3
Creative Type   Image  Image  Image
Ad Time   2020-03-27-2020-03-29  2020-02-20-2020-03-13  2020-02-28-2020-03-13
Landing Page Link  https://www.icart.fr/  https://www.icart.fr/agenda/portes-ouvertes?utm_source=facebook&utm_medium=post&utm_campaign=icart_jpo_14_mars_2020   https://www.icart.fr/agenda/portes-ouvertes?utm_source=facebook&utm_medium=cpa&utm_campaign=WC_ACQ_JPO-14+mars&utm_term=PO_Bordeaux&utm_content=(STANDARD)_PO_Bordeaux+3

The principle of less is more appropriate for the selection of creatives. In just a few seconds to attract users’ attention, and let users understand the function of your product, these ads produced by ICART are successful.

ICART Creative Analysis: 

ICART placed a Image ad in 2020-03-27-2020-03-29, and got 30 likes. The size and type of creatives used in different ad positions are different. But using beautiful colors can attract users faster.

4.ICART Top 3 Ads Audience Analysis:

   top1  top2  top3
Country  N/A  N/A  N/A
Language  French  Spanish  Spanish

Different audiences have different demands. Before publishing an ad, you have to ask yourself, do you really know who is your target audience?

Today’s advertising is increasingly pursuing personalization. If you can’t make exquisite advertisements, you must know your audience and attract the most accurate traffic.

ICART has the best conversion in N/A, and can advertise more in N/A in the future.

In addition, BigSpy can also target the detailed audience of advertisements, including the age distribution, gender ratio, and country of the audience. You can also use BigSpy to track competitors’ audiences.

5.ICART Top 3 Ads Performance Display

   top1  top2  top3
Ad Time  2020-03-27-2020-03-29  2020-02-20-2020-03-13  2020-02-28-2020-03-13
During  3 days  23 days 15 days 
Like  30  41  20
Share  1  4  0
Comment  1  4  1

Advertising effectiveness is a direct manifestation of advertising. ICART ‘s Top 1 ad received 30 likes, 1 shares, 1 comments in just 3 days.

Summary: Every detail of the advertisement is important. Actually, several important factors that affect the effectiveness of ads are ad creativity, ad copy, ad audience, and ad costs. Now BigSpy generates a top ads report for ICART, helping ICART to grasp the ad data more clearly.