Top Ads on ICAEW

ICAEW Background Introduction:

ICAEW is a world leader of the accountancy and finance profession.

Facebook is the overlord of social media, and its monthly active users have exceeded 2 billion. In addition, Facebook’s advertising system is developed, whether it is B2B or B2C advertisers, both can get huge benefits on Facebook.

ICAEW has been advertising and marketing on Facebook for many years. And ICAEW has placed 39 of ads on the Facebook platform in the last month. In the past few years,ICAEW has created thousands of ads on Facebook and completed multiple A / B tests. But do you really know what your most successful Facebook ads are? Now I use a spy tool to check.

BigSpy is the best social media ad spy tool. Searching for ICAEW on BigSpy, we can see that these ads have gained a lot of likes. Now, BigSpy generates a detailed Top ad analysis report for ICAEW. BigSpy decomposes the data of ads, view the performance of a single ad, and analyzes the Top 3 ads with the best performance from ICAEW.


1.ICAEW Top 3 Ads Basic Understanding

   top1  top2  top3
Page Categories  Accountant  Nonprofit Organization  Nonprofit Organization
Marketing Objectives Other  Other  Other
ECommerce Softwares  N/A  N/A  N/A

ICAEW Marketing Objectives Analysis: 

ICAEW has been operating in Accountant for many years. The marketing objectives it uses most when placing Facebook ads are Other, Other, and Other.

Different campaign objectives bring completely different conversion effects. For example, Page Post Engagement can bring more users who like posts at a lower cost. Website Conversion brings accurate customers with conversions, but the ad costs are relatively high. ICAEW best marketing campaign objective at present is Other. Advertisements mainly choose the appropriate marketing objectives according to different ad purposes.

2.ICAEW Top 3 Ads Content Display

We all know that Facebook ’s advertising policy is strict, and every ad that goes online needs to be reviewed. What kind of advertising copy is in compliance? What kind of advertising copy is welcomed by users?

  top1 top2 top3
Ad Headline  Become an ICAEW Chartered Accountant  N/A Webinar: Your ACA Guide To Success 
Ad Copy Text  ICAEW Chartered Accountants are at the heart of navigating economies through times of crisis. Choos...  ???????????????????? ???????????????????????????? ???????????????????????????????? ?????????????????...  A Career in #Chartered_Accountancy offers far more than you imagined! #ACA #24Apr2020
Link Description  Skills you need to support Mauritian businesses.  N/A  N/A
Website Link
Text Word Count 139  2444  86
Like 95  124  44

ICAEW Top 1 Ad Content Analysis:

Ad title: Text is an extension of the creative. ICAEW Top 1 ads got 95 likes. ICAEW uses a sentence with the finishing touch title: “Become an ICAEW Chartered Accountant”, point out the main purpose, and sublimate the theme of the advertisement. The power of a sentence is endless.

The text is a supplement to the headline. ICAEW shared 139 words describing Top 1 ad. In addition, the use of emojis in the text can shorten the distance to the user.

Call-to-Action can promote user’s click behavior and bring the most direct conversion. Currently, the CTA of Top 1 ad is LEARN_MORE.

The main role of the creative is to attract users, and the ad copy is the key factor for conversion. ICAEW should continue to optimize the ad content.

3.ICAEW Top 3 Ads Creative Selection

   top1  top2  top3
Creative Type   Image  Image  Video
Ad Time   2020-05-24-2020-06-04  2020-03-18-2020-04-25  2020-04-20-2020-04-21
Landing Page Link

The principle of less is more appropriate for the selection of creatives. In just a few seconds to attract users’ attention, and let users understand the function of your product, these ads produced by ICAEW are successful.

ICAEW Creative Analysis: 

ICAEW placed a Image ad in 2020-05-24-2020-06-04, and got 95 likes. The size and type of creatives used in different ad positions are different. But using beautiful colors can attract users faster.

4.ICAEW Top 3 Ads Audience Analysis:

   top1  top2  top3
Country  Mauritius  N/A  Vietnam
Language  English  N/A  English

Different audiences have different demands. Before publishing an ad, you have to ask yourself, do you really know who is your target audience?

Today’s advertising is increasingly pursuing personalization. If you can’t make exquisite advertisements, you must know your audience and attract the most accurate traffic.

ICAEW has the best conversion in Mauritius, and can advertise more in Mauritius in the future.

In addition, BigSpy can also target the detailed audience of advertisements, including the age distribution, gender ratio, and country of the audience. You can also use BigSpy to track competitors’ audiences.

5.ICAEW Top 3 Ads Performance Display

   top1  top2  top3
Ad Time  2020-05-24-2020-06-04  2020-03-18-2020-04-25  2020-04-20-2020-04-21
During  12 days  39 days 2 days 
Like  95  124  44
Share  4  5  2
Comment  3  0  0

Advertising effectiveness is a direct manifestation of advertising. ICAEW ‘s Top 1 ad received 95 likes, 4 shares, 3 comments in just 12 days.

Summary: Every detail of the advertisement is important. Actually, several important factors that affect the effectiveness of ads are ad creativity, ad copy, ad audience, and ad costs. Now BigSpy generates a top ads report for ICAEW, helping ICAEW to grasp the ad data more clearly.