Top Ads on IBM Developer

IBM Developer Background Introduction:

Grow your skills with how-to tutorials and courses on IBM tools and open standards technologies for all phases of your app development lifecycle.

Facebook is the overlord of social media, and its monthly active users have exceeded 2 billion. In addition, Facebook’s advertising system is developed, whether it is B2B or B2C advertisers, both can get huge benefits on Facebook.

IBM Developer has been advertising and marketing on Facebook for many years. And IBM Developer has placed 193 of ads on the Facebook platform in the last month. In the past few years,IBM Developer has created thousands of ads on Facebook and completed multiple A / B tests. But do you really know what your most successful Facebook ads are? Now I use a spy tool to check.

BigSpy is the best social media ad spy tool. Searching for IBM Developer on BigSpy, we can see that these ads have gained a lot of likes. Now, BigSpy generates a detailed Top ad analysis report for IBM Developer. BigSpy decomposes the data of ads, view the performance of a single ad, and analyzes the Top 3 ads with the best performance from IBM Developer.

BigSpy

1.IBM Developer Top 3 Ads Basic Understanding

   top1  top2  top3
Name  IBM Developer  IBM Developer  IBM Developer
Page Categories  Computers & Internet Website  Computers & Internet Website  Computers & Internet Website
Marketing Objectives Other  Other  Other
ECommerce Softwares  N/A  N/A  N/A

IBM Developer Marketing Objectives Analysis: 

IBM Developer has been operating in Computers & Internet Website for many years. The marketing objectives it uses most when placing Facebook ads are Other, Other, and Other.

Different campaign objectives bring completely different conversion effects. For example, Page Post Engagement can bring more users who like posts at a lower cost. Website Conversion brings accurate customers with conversions, but the ad costs are relatively high. IBM Developer best marketing campaign objective at present is Other. Advertisements mainly choose the appropriate marketing objectives according to different ad purposes.

2.IBM Developer Top 3 Ads Content Display

We all know that Facebook ’s advertising policy is strict, and every ad that goes online needs to be reviewed. What kind of advertising copy is in compliance? What kind of advertising copy is welcomed by users?

  top1 top2 top3
Ad Headline  Try it yourself with up to $12k IBM Cloud credits  Access over 190 products and services Try it yourself with up to $12k IBM Cloud credits 
Ad Copy Text  Use IBM Watson for natural language processing, visual recognition and machine learning.  Ensure your clients' data is protected on the industry's most open, secure public cloud.  Use IBM Watson for natural language processing, visual recognition and machine learning.
Link Description  Build on the most secure and open cloud. Access technical experts, free trials, credits and other benefits to build or modernize your integrated solutions.  Build on the most secure and open cloud. Access technical experts, free trials, credits and other benefits to build or modernize your integrated solutions.  Build on the most secure and open cloud. Access technical experts, free trials, credits and other benefits to build or modernize your integrated solutions.
Website Link  ad.doubleclick.net  ad.doubleclick.net  ad.doubleclick.net
CTA  SIGN_UP  SIGN_UP  SIGN_UP
Text Word Count 88  88  88
Like 282  1404  16

IBM Developer Top 1 Ad Content Analysis:

Ad title: Text is an extension of the creative. IBM Developer Top 1 ads got 282 likes. IBM Developer uses a sentence with the finishing touch title: “Try it yourself with up to $12k IBM Cloud credits”, point out the main purpose, and sublimate the theme of the advertisement. The power of a sentence is endless.

The text is a supplement to the headline. IBM Developer shared 88 words describing Top 1 ad. In addition, the use of emojis in the text can shorten the distance to the user.

Call-to-Action can promote user’s click behavior and bring the most direct conversion. Currently, the CTA of Top 1 ad is SIGN_UP.

The main role of the creative is to attract users, and the ad copy is the key factor for conversion. IBM Developer should continue to optimize the ad content.

3.IBM Developer Top 3 Ads Creative Selection

   top1  top2  top3
Creative Type   Image  Image  Image
Ad Time   2020-04-14-2020-06-15  2020-04-24-2020-06-14  2020-04-14-2020-06-13
Landing Page Link  https://www.ibm.com/partners/build/?utm_content=000039JM&utm_term=10013312&p1=PSocial&p2=270965077&p3=130680447&cm_mmc=PSocial_N1114924.126603FACEBOOKINC-_-Audience+Partner_Partner+Conversation-_-WW_WW-_-270965077_Tracking+Pixel&cm_mmca1=000039JM&cm_mmca2=10013312&cm_mmca4=270965077&cm_mmca5=130680447&cm_mmca6=AMsySZaRGXD14YUUVmAlJfCz1xix&dclid=CMP56rz-jekCFUKzZAod1WUI7Q  https://www.ibm.com/partners/build/?utm_content=000039JM&utm_term=10013312&p1=PSocial&p2=270966148&p3=130680447&cm_mmc=PSocial_N1114924.126603FACEBOOKINC-_-Audience+Partner_Partner+Conversation-_-WW_WW-_-270966148_Tracking+Pixel&cm_mmca1=000039JM&cm_mmca2=10013312&cm_mmca4=270966148&cm_mmca5=130680447&cm_mmca6=AMsySZYWiTETC2g0yFeRomdJGn3C&dclid=CI6FzfK4oOkCFUsN5wodb48FhQ   https://www.ibm.com/partners/build/?utm_content=000039JM&utm_term=10013312&p1=PSocial&p2=270701126&p3=130680447&cm_mmc=PSocial_N1114924.126603FACEBOOKINC-_-Audience+Partner_Partner+Conversation-_-WW_WW-_-270701126_Tracking+Pixel&cm_mmca1=000039JM&cm_mmca2=10013312&cm_mmca4=270701126&cm_mmca5=130680447&cm_mmca6=AMsySZb018S-NNIVs6PQXVJU_6iz&dclid=CIrL89f-jekCFUrmZAod9T0Dkg

The principle of less is more appropriate for the selection of creatives. In just a few seconds to attract users’ attention, and let users understand the function of your product, these ads produced by IBM Developer are successful.

IBM Developer Creative Analysis: 

IBM Developer placed a Image ad in 2020-04-14-2020-06-15, and got 282 likes. The size and type of creatives used in different ad positions are different. But using beautiful colors can attract users faster.

4.IBM Developer Top 3 Ads Audience Analysis:

   top1  top2  top3
Country  Ukraine,Spain,France...  Ukraine,France,Italy...  Ukraine,Poland
Language  English  English  English

Different audiences have different demands. Before publishing an ad, you have to ask yourself, do you really know who is your target audience?

Today’s advertising is increasingly pursuing personalization. If you can’t make exquisite advertisements, you must know your audience and attract the most accurate traffic.

IBM Developer has the best conversion in Ukraine,Spain,France..., and can advertise more in Ukraine,Spain,France... in the future.

In addition, BigSpy can also target the detailed audience of advertisements, including the age distribution, gender ratio, and country of the audience. You can also use BigSpy to track competitors’ audiences.

5.IBM Developer Top 3 Ads Performance Display

   top1  top2  top3
Ad Time  2020-04-14-2020-06-15  2020-04-24-2020-06-14  2020-04-14-2020-06-13
During  63 days  52 days 61 days 
Like  282  1404  16
Share  9  35  2
Comment  6  38  6

Advertising effectiveness is a direct manifestation of advertising. IBM Developer ‘s Top 1 ad received 282 likes, 9 shares, 6 comments in just 63 days.

Summary: Every detail of the advertisement is important. Actually, several important factors that affect the effectiveness of ads are ad creativity, ad copy, ad audience, and ad costs. Now BigSpy generates a top ads report for IBM Developer, helping IBM Developer to grasp the ad data more clearly.