Top Ads on IBD Medical

IBD Medical Background Introduction:

IBD Medical (an IBD Group company) is an Australian-owned Boutique Pharmacy Sales and distribution Company.

Facebook is the overlord of social media, and its monthly active users have exceeded 2 billion. In addition, Facebook’s advertising system is developed, whether it is B2B or B2C advertisers, both can get huge benefits on Facebook.

IBD Medical has been advertising and marketing on Facebook for many years. And IBD Medical has placed 60 of ads on the Facebook platform in the last month. In the past few years,IBD Medical has created thousands of ads on Facebook and completed multiple A / B tests. But do you really know what your most successful Facebook ads are? Now I use a spy tool to check.

BigSpy is the best social media ad spy tool. Searching for IBD Medical on BigSpy, we can see that these ads have gained a lot of likes. Now, BigSpy generates a detailed Top ad analysis report for IBD Medical. BigSpy decomposes the data of ads, view the performance of a single ad, and analyzes the Top 3 ads with the best performance from IBD Medical.

BigSpy

1.IBD Medical Top 3 Ads Basic Understanding

   top1  top2  top3
Name  IBD Medical  IBD Medical  IBD Medical
Page Categories  Medical Supply Store  Medical Supply Store  Medical Supply Store
Marketing Objectives Other  Other  Other
ECommerce Softwares  shopify  shopify  shopify

IBD Medical Marketing Objectives Analysis: 

IBD Medical has been operating in Medical Supply Store for many years. The marketing objectives it uses most when placing Facebook ads are Other, Other, and Other.

Different campaign objectives bring completely different conversion effects. For example, Page Post Engagement can bring more users who like posts at a lower cost. Website Conversion brings accurate customers with conversions, but the ad costs are relatively high. IBD Medical best marketing campaign objective at present is Other. Advertisements mainly choose the appropriate marketing objectives according to different ad purposes.

2.IBD Medical Top 3 Ads Content Display

We all know that Facebook ’s advertising policy is strict, and every ad that goes online needs to be reviewed. What kind of advertising copy is in compliance? What kind of advertising copy is welcomed by users?

  top1 top2 top3
Ad Headline  Glucology by IBD Medical  Introducing the Glucology™ Insulin Pump Belt! Keeping Insulin Cool on the Go! Special Fall Prices 
Ad Copy Text  no setting  no setting  no setting
Link Description  N/A  Glucology™ Pump Belts are so comfortable and subtle that you'll forget you are wearing it and others won't even notice! Similar products on the market are restrictive, uncomfortable and leave quite a visible bulge under your clothing.  Take the hassle out of keeping insulin cool with a Glucology® Cooler Bag! 12-month warranty, 30-day money-back promise, satisfaction guarantee!
Website Link  glucology.store  glucology.store  glucology.store
CTA  SHOP_NOW  SHOP_NOW  SHOP_NOW
Text Word Count 0  0  0
Like 0  0  0

IBD Medical Top 1 Ad Content Analysis:

Ad title: Text is an extension of the creative. IBD Medical Top 1 ads got 0 likes. IBD Medical uses a sentence with the finishing touch title: “Glucology by IBD Medical”, point out the main purpose, and sublimate the theme of the advertisement. The power of a sentence is endless.

The text is a supplement to the headline. IBD Medical shared 0 words describing Top 1 ad. In addition, the use of emojis in the text can shorten the distance to the user.

Call-to-Action can promote user’s click behavior and bring the most direct conversion. Currently, the CTA of Top 1 ad is SHOP_NOW.

The main role of the creative is to attract users, and the ad copy is the key factor for conversion. IBD Medical should continue to optimize the ad content.

3.IBD Medical Top 3 Ads Creative Selection

   top1  top2  top3
Creative Type   Carousel  Image  Video
Ad Time   2020-06-17-2020-06-19  2020-06-17-2020-06-19  2020-06-18-2020-06-19
Landing Page Link  https://glucology.store/pages/rt-landing-page  https://glucology.store/pages/insulin-pump-belt   https://glucology.store/pages/glucology-cooler-bag-landing-page

The principle of less is more appropriate for the selection of creatives. In just a few seconds to attract users’ attention, and let users understand the function of your product, these ads produced by IBD Medical are successful.

IBD Medical Creative Analysis: 

IBD Medical placed a Carousel ad in 2020-06-17-2020-06-19, and got 0 likes. The size and type of creatives used in different ad positions are different. But using beautiful colors can attract users faster.

4.IBD Medical Top 3 Ads Audience Analysis:

   top1  top2  top3
Country  Canada  Canada  Canada
Language  English  English  English

Different audiences have different demands. Before publishing an ad, you have to ask yourself, do you really know who is your target audience?

Today’s advertising is increasingly pursuing personalization. If you can’t make exquisite advertisements, you must know your audience and attract the most accurate traffic.

IBD Medical has the best conversion in Canada, and can advertise more in Canada in the future.

In addition, BigSpy can also target the detailed audience of advertisements, including the age distribution, gender ratio, and country of the audience. You can also use BigSpy to track competitors’ audiences.

5.IBD Medical Top 3 Ads Performance Display

   top1  top2  top3
Ad Time  2020-06-17-2020-06-19  2020-06-17-2020-06-19  2020-06-18-2020-06-19
During  3 days  3 days 2 days 
Like  0  0  0
Share  0  0  0
Comment  0  0  0

Advertising effectiveness is a direct manifestation of advertising. IBD Medical ‘s Top 1 ad received 0 likes, 0 shares, 0 comments in just 3 days.

Summary: Every detail of the advertisement is important. Actually, several important factors that affect the effectiveness of ads are ad creativity, ad copy, ad audience, and ad costs. Now BigSpy generates a top ads report for IBD Medical, helping IBD Medical to grasp the ad data more clearly.