Top Ads on IATA Training

IATA Training Background Introduction:

IATA Training gives air transport professionals, newcomers to aviation and their organizations tools to stay relevant in the industry.

Facebook is the overlord of social media, and its monthly active users have exceeded 2 billion. In addition, Facebook’s advertising system is developed, whether it is B2B or B2C advertisers, both can get huge benefits on Facebook.

IATA Training has been advertising and marketing on Facebook for many years. And IATA Training has placed 55 of ads on the Facebook platform in the last month. In the past few years,IATA Training has created thousands of ads on Facebook and completed multiple A / B tests. But do you really know what your most successful Facebook ads are? Now I use a spy tool to check.

BigSpy is the best social media ad spy tool. Searching for IATA Training on BigSpy, we can see that these ads have gained a lot of likes. Now, BigSpy generates a detailed Top ad analysis report for IATA Training. BigSpy decomposes the data of ads, view the performance of a single ad, and analyzes the Top 3 ads with the best performance from IATA Training.

BigSpy

1.IATA Training Top 3 Ads Basic Understanding

   top1  top2  top3
Name  IATA Training  IATA Training  IATA Training
Page Categories  College & University  College & University  College & University
Marketing Objectives Other  Other  Other
ECommerce Softwares  N/A  N/A  N/A

IATA Training Marketing Objectives Analysis: 

IATA Training has been operating in College & University for many years. The marketing objectives it uses most when placing Facebook ads are Other, Other, and Other.

Different campaign objectives bring completely different conversion effects. For example, Page Post Engagement can bring more users who like posts at a lower cost. Website Conversion brings accurate customers with conversions, but the ad costs are relatively high. IATA Training best marketing campaign objective at present is Other. Advertisements mainly choose the appropriate marketing objectives according to different ad purposes.

2.IATA Training Top 3 Ads Content Display

We all know that Facebook ’s advertising policy is strict, and every ad that goes online needs to be reviewed. What kind of advertising copy is in compliance? What kind of advertising copy is welcomed by users?

  top1 top2 top3
Ad Headline  Join our Virtual Classroom today!  Join our Virtual Training Classrooms Join our Virtual Training Classrooms 
Ad Copy Text  We’re now launching virtual classroom courses that cover various areas of specialization for you t...  Engage with instructors and peers from around the world regardless of where you are. https://bit.ly/...  Engage with instructors and peers from around the world regardless of where you are. https://bit.ly/...
Link Description  N/A  Are you looking to update or expand your skills to be able to make an immediate impact on your organisation’s performance? Our new virtual classrooms cover various areas of specialization for you to continue learning, training, and acquiring the skills that are most pertinent to your organization today.  Are you looking to update or expand your skills to be able to make an immediate impact on your organisation’s performance? Our new virtual classrooms cover various areas of specialization for you to continue learning, training, and acquiring the skills that are most pertinent to your organization today.
Website Link  www.iata.org  www.iata.org  bit.ly
CTA  LEARN_MORE  LEARN_MORE  LEARN_MORE
Text Word Count 230  107  107
Like 7  633  163

IATA Training Top 1 Ad Content Analysis:

Ad title: Text is an extension of the creative. IATA Training Top 1 ads got 7 likes. IATA Training uses a sentence with the finishing touch title: “Join our Virtual Classroom today!”, point out the main purpose, and sublimate the theme of the advertisement. The power of a sentence is endless.

The text is a supplement to the headline. IATA Training shared 230 words describing Top 1 ad. In addition, the use of emojis in the text can shorten the distance to the user.

Call-to-Action can promote user’s click behavior and bring the most direct conversion. Currently, the CTA of Top 1 ad is LEARN_MORE.

The main role of the creative is to attract users, and the ad copy is the key factor for conversion. IATA Training should continue to optimize the ad content.

3.IATA Training Top 3 Ads Creative Selection

   top1  top2  top3
Creative Type   Video  Image  Image
Ad Time   2020-06-18-2020-06-18  2020-05-29-2020-06-16  2020-05-29-2020-06-16
Landing Page Link  https://www.iata.org/en/training/courses/virtual-classrooms/?utm_source=Facebook&utm_medium=Video&utm_campaign=TRX004-VC-2020&utm_content=Retargeting  https://www.iata.org/en/training/courses/virtual-classrooms/?utm_source=Facebook&utm_medium=Banner&utm_campaign=TRX004-VC-2020&utm_content=Retargeting   https://www.iata.org/en/training/courses/virtual-classrooms/?utm_source=Facebook&utm_medium=Banner&utm_campaign=TRX004-VC-2020&utm_content=Retargeting

The principle of less is more appropriate for the selection of creatives. In just a few seconds to attract users’ attention, and let users understand the function of your product, these ads produced by IATA Training are successful.

IATA Training Creative Analysis: 

IATA Training placed a Video ad in 2020-06-18-2020-06-18, and got 7 likes. The size and type of creatives used in different ad positions are different. But using beautiful colors can attract users faster.

4.IATA Training Top 3 Ads Audience Analysis:

   top1  top2  top3
Country  Kenya  Bangladesh,Jordan,Tunisia  Jordan,Kenya
Language  English  English  English

Different audiences have different demands. Before publishing an ad, you have to ask yourself, do you really know who is your target audience?

Today’s advertising is increasingly pursuing personalization. If you can’t make exquisite advertisements, you must know your audience and attract the most accurate traffic.

IATA Training has the best conversion in Kenya, and can advertise more in Kenya in the future.

In addition, BigSpy can also target the detailed audience of advertisements, including the age distribution, gender ratio, and country of the audience. You can also use BigSpy to track competitors’ audiences.

5.IATA Training Top 3 Ads Performance Display

   top1  top2  top3
Ad Time  2020-06-18-2020-06-18  2020-05-29-2020-06-16  2020-05-29-2020-06-16
During  1 days  19 days 19 days 
Like  7  633  163
Share  1  49  12
Comment  0  41  8

Advertising effectiveness is a direct manifestation of advertising. IATA Training ‘s Top 1 ad received 7 likes, 1 shares, 0 comments in just 1 days.

Summary: Every detail of the advertisement is important. Actually, several important factors that affect the effectiveness of ads are ad creativity, ad copy, ad audience, and ad costs. Now BigSpy generates a top ads report for IATA Training, helping IATA Training to grasp the ad data more clearly.