Top Ads on IANOS

IANOS Background Introduction:

Official Facebook page of IANOS | www.ianos.gr

Facebook is the overlord of social media, and its monthly active users have exceeded 2 billion. In addition, Facebook’s advertising system is developed, whether it is B2B or B2C advertisers, both can get huge benefits on Facebook.

IANOS has been advertising and marketing on Facebook for many years. And IANOS has placed 59 of ads on the Facebook platform in the last month. In the past few years,IANOS has created thousands of ads on Facebook and completed multiple A / B tests. But do you really know what your most successful Facebook ads are? Now I use a spy tool to check.

BigSpy is the best social media ad spy tool. Searching for IANOS on BigSpy, we can see that these ads have gained a lot of likes. Now, BigSpy generates a detailed Top ad analysis report for IANOS. BigSpy decomposes the data of ads, view the performance of a single ad, and analyzes the Top 3 ads with the best performance from IANOS.

BigSpy

1.IANOS Top 3 Ads Basic Understanding

   top1  top2  top3
Name  IANOS  IANOS  IANOS
Page Categories  Bookstore  Bookstore  Bookstore
Marketing Objectives Other  Other  Other
ECommerce Softwares  N/A  N/A  N/A

IANOS Marketing Objectives Analysis: 

IANOS has been operating in Bookstore for many years. The marketing objectives it uses most when placing Facebook ads are Other, Other, and Other.

Different campaign objectives bring completely different conversion effects. For example, Page Post Engagement can bring more users who like posts at a lower cost. Website Conversion brings accurate customers with conversions, but the ad costs are relatively high. IANOS best marketing campaign objective at present is Other. Advertisements mainly choose the appropriate marketing objectives according to different ad purposes.

2.IANOS Top 3 Ads Content Display

We all know that Facebook ’s advertising policy is strict, and every ad that goes online needs to be reviewed. What kind of advertising copy is in compliance? What kind of advertising copy is welcomed by users?

  top1 top2 top3
Ad Headline  60 ΑΛΛΑΓΕΣ ΖΩΗΣ ΣΕ 30 ΗΜΕΡΕΣ  Î£Î¤ÎŸÎ§Î‘ΣΜΟΙ ΠΑΝΩ ΣΤΗ ΖΩΗ ΜΑΣ Γ'ΤΟΜ. ΣΤΟΧΑΣΜΟΙ ΠΑΝΩ ΣΤΗ ΖΩΗ ΜΑΣ Γ'ΤΟΜ. 
Ad Copy Text  -  -  -
Link Description  N/A  N/A  N/A
Website Link  www.ianos.gr  www.ianos.gr  www.ianos.gr
CTA  SHOP_NOW  SHOP_NOW  SHOP_NOW
Text Word Count 220  210  157
Like 0  0  0

IANOS Top 1 Ad Content Analysis:

Ad title: Text is an extension of the creative. IANOS Top 1 ads got 0 likes. IANOS uses a sentence with the finishing touch title: “60 ΑΛΛΑΓΕΣ ΖΩΗΣ ΣΕ 30 ΗΜΕΡΕΣ”, point out the main purpose, and sublimate the theme of the advertisement. The power of a sentence is endless.

The text is a supplement to the headline. IANOS shared 220 words describing Top 1 ad. In addition, the use of emojis in the text can shorten the distance to the user.

Call-to-Action can promote user’s click behavior and bring the most direct conversion. Currently, the CTA of Top 1 ad is SHOP_NOW.

The main role of the creative is to attract users, and the ad copy is the key factor for conversion. IANOS should continue to optimize the ad content.

3.IANOS Top 3 Ads Creative Selection

   top1  top2  top3
Creative Type   Carousel  Carousel  Carousel
Ad Time   2020-02-19-2020-06-07  2019-09-27-2020-05-30  2019-09-27-2020-05-28
Landing Page Link  https://www.ianos.gr/psixologia-ton-mazon-kai-analisi-tou-ego-nea-ekdosi-0345187.html?utm_source=facebook&utm_medium=cpc&utm_campaign=FB-Conversions-Prospecting-GR&utm_term=Int:Books&fbclid=IwAR0pqztI_PkPrreqPmaz06w4bEqX-35BPmhBegsvpTVnR55--UTXsxy6Zk4  https://www.ianos.gr/stoxasmoi-pano-sti-zoi-mas-g-tom-0330728.html?utm_source=facebook&utm_medium=cpc&utm_campaign=FB+-+Dynamic+Remarketing+-+GR&utm_term=Product+Viewers+-+14+Days&fbclid=IwAR2KjqWlJUyIKmySCGSi6K9IUmaFLE27Y55aX6s33BNOvh5hnrfYs1D1A40   https://www.ianos.gr/grammata-se-mia-neari-fili-0250988.html?utm_source=facebook&utm_medium=cpc&utm_campaign=FB+-+Dynamic+Remarketing+-+GR&utm_term=Product+Viewers+-+14+Days&fbclid=IwAR0C6rATMhcDqZ2NIFrRMDFdyLqf9z0Pu4Qm0kZK7aStd1wEZOV39TC7hE0

The principle of less is more appropriate for the selection of creatives. In just a few seconds to attract users’ attention, and let users understand the function of your product, these ads produced by IANOS are successful.

IANOS Creative Analysis: 

IANOS placed a Carousel ad in 2020-02-19-2020-06-07, and got 0 likes. The size and type of creatives used in different ad positions are different. But using beautiful colors can attract users faster.

4.IANOS Top 3 Ads Audience Analysis:

   top1  top2  top3
Country  Greece  Greece  Greece
Language  Romanian  N/A  N/A

Different audiences have different demands. Before publishing an ad, you have to ask yourself, do you really know who is your target audience?

Today’s advertising is increasingly pursuing personalization. If you can’t make exquisite advertisements, you must know your audience and attract the most accurate traffic.

IANOS has the best conversion in Greece, and can advertise more in Greece in the future.

In addition, BigSpy can also target the detailed audience of advertisements, including the age distribution, gender ratio, and country of the audience. You can also use BigSpy to track competitors’ audiences.

5.IANOS Top 3 Ads Performance Display

   top1  top2  top3
Ad Time  2020-02-19-2020-06-07  2019-09-27-2020-05-30  2019-09-27-2020-05-28
During  110 days  247 days 245 days 
Like  0  0  0
Share  13  34  68
Comment  0  0  0

Advertising effectiveness is a direct manifestation of advertising. IANOS ‘s Top 1 ad received 0 likes, 13 shares, 0 comments in just 110 days.

Summary: Every detail of the advertisement is important. Actually, several important factors that affect the effectiveness of ads are ad creativity, ad copy, ad audience, and ad costs. Now BigSpy generates a top ads report for IANOS, helping IANOS to grasp the ad data more clearly.